IHUK - A day in the life of….
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@popvulture this is my take as well. Love that IH is more an everyday man’s type brand…not the chiseled model, high fashion type vibe. Guess growing the brand comes with bringing in the good looking!
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I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.
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@DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.
As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.
But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.
We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product
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I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
But I personally don't care who is wearing the clothes in the pictures.
Because I make my purchase decision in the shop or when I look at a live preview.And as @Matt says,
We would buy that shit even if monkeys wear it
That's exactly how it is!
And if need be, I'll do the model job
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Forum model lookbook
maybe also a forum model calendar? Decka December anyone?
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It sounds like a calendar to hang above the mantelpiece to keep young children away from the fire!
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