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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    IHUK - A day in the life of….

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    • OaktaviaO
      Oaktavia
      見習いボス
      @Alex
      Joined:

      @Alex I think maybe what we meant was we liked seeing the Stubborn Crew lookin' all purdy in the older lookbooks as their faces are familiar. Your point makes sense regardless though.

      IG: electricindigowizard

      "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

      WTB: IHJ-72- XL/XXL

      last edited by Oaktavia 1 Reply Last reply Reply Quote 1
      • popvultureP
        popvulture
        見習いボス
        Joined:

        Oh for sure. Rudi’s obviously an incredibly handsome guy and is certainly lookbook worthy, but I do agree that the familiarity of the crew and everyman vibe is nice.

        WTB
        IHSH-IHG-BLK XXL
        Sugar Cane Coke Stripe SS L charcoal

        last edited by MizmazzleM 1 Reply Last reply Reply Quote 3
        • todyT
          tody
          啓蒙家
          Joined:

          But then again, we're probably not the main target audience for the lookbook anyway. I can totally see the need to put the lookbook on a professional level, us forum members will get the crew pictures anyway in due course.

          last edited by 1 Reply Last reply Reply Quote 1
          • MattM
            Matt
            見習いボス
            Joined:

            We’d buy this shit if monkeys were wearing it.

            last edited by goosehdG 1 Reply Last reply Reply Quote 9
            • D
              DrPat
              Iron Heart Deity
              @Alex
              Joined:

              @Alex yes, I mean the older ones. I remember the photoshoot of you guys playing pool in a bar being particularly good.

              However, I also liked the ones with Olly. Even before I had the chance to meet him, I thought his look matched very well with my idea of what Iron Heart should be.

              Obviously this is my person opinion and no criticism of the models' character, but I just don't feel a connection to an undercut / man bun / hipster beard clone that looks identical to all the guys in the ads that I try to ignore.

              last edited by 1 Reply Last reply Reply Quote 0
              • goosehdG
                goosehd
                Mod Squad
                @Matt
                Joined:

                @Matt You’ve inspired me on more than one occasion…take from that what you will 🙂

                "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                last edited by 1 Reply Last reply Reply Quote 2
                • KarolK
                  Karol
                  啓蒙家
                  Joined:

                  @Matt @goosehd 🤣 🤣

                  Favorite:
                  IH-888S-21 | IH-888-XHSib | IH-805 | IH-729-PUR | IH-555-XHS | IH-555S-25MB
                  IHSH-339-SAX | IHSH-341-BLK | IHSH-293-OD | IHSH-362-BLK | IHSH-409-IB | IHSH-336-OD | IHSB-BIGBUCK-BLK
                  IHV-44-BLK | IHV-02-BLK
                  IHJ-75-BLK | IHJ-79-BLK | IHM-37-ODG

                  last edited by 1 Reply Last reply Reply Quote 0
                  • NikN
                    Nik
                    Raw and Unwashed
                    Joined:

                    Monkey model look book is a fun idea

                    last edited by 1 Reply Last reply Reply Quote 4
                    • MattM
                      Matt
                      見習いボス
                      Joined:

                      I thought that immediately after I wrote it.

                      last edited by 1 Reply Last reply Reply Quote 4
                      • MizmazzleM
                        Mizmazzle
                        見習いボス
                        @popvulture
                        Joined:

                        @popvulture this is my take as well. Love that IH is more an everyday man’s type brand…not the chiseled model, high fashion type vibe. Guess growing the brand comes with bringing in the good looking!

                        In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                        last edited by 1 Reply Last reply Reply Quote 1
                        • MattM
                          Matt
                          見習いボス
                          Joined:

                          Fooey. Weve been doing just fine without good looking people around here for years.

                          last edited by goosehdG 1 Reply Last reply Reply Quote 0
                          • goosehdG
                            goosehd
                            Mod Squad
                            @Matt
                            Joined:

                            @Matt Yep…look at most of the pictures pre 2015 and that model 🙂

                            People still bought stuff…

                            "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                            last edited by goosehd 1 Reply Last reply Reply Quote 0
                            • MattM
                              Matt
                              見習いボス
                              Joined:

                              We bought it in spite of the “model.”

                              last edited by 1 Reply Last reply Reply Quote 1
                              • D
                                DrPat
                                Iron Heart Deity
                                Joined:

                                I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.

                                last edited by goosehdG AdamJA 2 Replies Last reply Reply Quote 5
                                • goosehdG
                                  goosehd
                                  Mod Squad
                                  @DrPat
                                  Joined:

                                  @DrPat Good argument (or observation) there...

                                  "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                                  last edited by goosehd 1 Reply Last reply Reply Quote 0
                                  • SKTS
                                    SKT
                                    見習いボス
                                    Joined:
                                    This post is deleted!
                                    last edited by SKT 1 Reply Last reply Reply Quote 0
                                    • AdamJA
                                      AdamJ
                                      IHUK Crew
                                      @DrPat
                                      Joined:

                                      @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

                                      As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

                                      But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

                                      We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

                                      The devil is in the detail..

                                      last edited by AdamJ MattM 1 Reply Last reply Reply Quote 11
                                      • MattM
                                        Matt
                                        見習いボス
                                        @AdamJ
                                        Joined:

                                        @AdamJ don’t sell yourself short. 🤪

                                        last edited by 1 Reply Last reply Reply Quote 3
                                        • markus_berlin_M
                                          markus_berlin_
                                          Haraki san Expert
                                          Joined:

                                          I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
                                          But I personally don't care who is wearing the clothes in the pictures.
                                          Because I make my purchase decision in the shop or when I look at a live preview.

                                          And as @Matt says,

                                          We would buy that shit even if monkeys wear it😉

                                          That's exactly how it is!

                                          And if need be, I'll do the model job 😜

                                          IG: markus_berlin_

                                          WTB : IHV-44 size M
                                          IHSI-16

                                          last edited by 1 Reply Last reply Reply Quote 3
                                          • MattM
                                            Matt
                                            見習いボス
                                            Joined:

                                            A forum modeled lookbook please and thank you.

                                            last edited by T4920T 1 Reply Last reply Reply Quote 3
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