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    Iron Heart Fall/Winter 2025 Live Reveal - Thursday 12th of June at 1700BST

    IHUK - A day in the life of….

    General Chat
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    • NikN
      Nik
      Raw and Unwashed
      Joined:

      Monkey model look book is a fun idea

      last edited by 1 Reply Last reply Reply Quote 4
      • MattM
        Matt
        見習いボス
        Joined:

        I thought that immediately after I wrote it.

        last edited by 1 Reply Last reply Reply Quote 4
        • MizmazzleM
          Mizmazzle
          見習いボス
          @popvulture
          Joined:

          @popvulture this is my take as well. Love that IH is more an everyday man’s type brand…not the chiseled model, high fashion type vibe. Guess growing the brand comes with bringing in the good looking!

          In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

          last edited by 1 Reply Last reply Reply Quote 1
          • MattM
            Matt
            見習いボス
            Joined:

            Fooey. Weve been doing just fine without good looking people around here for years.

            last edited by goosehdG 1 Reply Last reply Reply Quote 0
            • goosehdG
              goosehd
              Mod Squad
              @Matt
              Joined:

              @Matt Yep…look at most of the pictures pre 2015 and that model 🙂

              People still bought stuff…

              "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

              last edited by goosehd 1 Reply Last reply Reply Quote 0
              • MattM
                Matt
                見習いボス
                Joined:

                We bought it in spite of the “model.”

                last edited by 1 Reply Last reply Reply Quote 1
                • D
                  DrPat
                  Iron Heart Deity
                  Joined:

                  I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.

                  last edited by goosehdG AdamJA 2 Replies Last reply Reply Quote 5
                  • goosehdG
                    goosehd
                    Mod Squad
                    @DrPat
                    Joined:

                    @DrPat Good argument (or observation) there...

                    "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                    last edited by goosehd 1 Reply Last reply Reply Quote 0
                    • SKTS
                      SKT
                      見習いボス
                      Joined:
                      This post is deleted!
                      last edited by SKT 1 Reply Last reply Reply Quote 0
                      • AdamJA
                        AdamJ
                        IHUK Crew
                        @DrPat
                        Joined:

                        @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

                        As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

                        But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

                        We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

                        The devil is in the detail..

                        last edited by AdamJ MattM 1 Reply Last reply Reply Quote 11
                        • MattM
                          Matt
                          見習いボス
                          @AdamJ
                          Joined:

                          @AdamJ don’t sell yourself short. 🤪

                          last edited by 1 Reply Last reply Reply Quote 3
                          • markus_berlin_M
                            markus_berlin_
                            Haraki san Expert
                            Joined:

                            I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
                            But I personally don't care who is wearing the clothes in the pictures.
                            Because I make my purchase decision in the shop or when I look at a live preview.

                            And as @Matt says,

                            We would buy that shit even if monkeys wear it😉

                            That's exactly how it is!

                            And if need be, I'll do the model job 😜

                            IG: markus_berlin_

                            WTB : IHV-44 size M
                            IHSI-16

                            last edited by 1 Reply Last reply Reply Quote 3
                            • MattM
                              Matt
                              見習いボス
                              Joined:

                              A forum modeled lookbook please and thank you.

                              last edited by T4920T 1 Reply Last reply Reply Quote 3
                              • endoE
                                endo
                                見習いボス
                                Joined:

                                ^ 💯%

                                si tacuisses

                                last edited by 1 Reply Last reply Reply Quote 1
                                • flannel slutF
                                  flannel slut
                                  Raw and Unwashed
                                  Joined:

                                  Forum model lookbook 🤘 maybe also a forum model calendar? Decka December anyone?
                                  IMG_6865.jpeg

                                  last edited by flannel slut denim-dawgD 1 Reply Last reply Reply Quote 11
                                  • SKTS
                                    SKT
                                    見習いボス
                                    Joined:

                                    I like where this is headed

                                    last edited by goosehdG 1 Reply Last reply Reply Quote 1
                                    • MattM
                                      Matt
                                      見習いボス
                                      Joined:

                                      Mr August right there.

                                      last edited by 1 Reply Last reply Reply Quote 2
                                      • goosehdG
                                        goosehd
                                        Mod Squad
                                        @SKT
                                        Joined:

                                        @SKT said in IHUK - A day in the life of….:

                                        I like where this is headed

                                        Well…I don’t. If @Giles shows up in denim speedos, I’m outta here 🤣🤣🤣

                                        "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                                        last edited by SKTS 1 Reply Last reply Reply Quote 5
                                        • SKTS
                                          SKT
                                          見習いボス
                                          @goosehd
                                          Joined:

                                          @goosehd “Denim Speedos” SS24 😂

                                          last edited by 1 Reply Last reply Reply Quote 4
                                          • I
                                            IrishHeart
                                            Haraki san Expert
                                            Joined:

                                            It sounds like a calendar to hang above the mantelpiece to keep young children away from the fire!

                                            last edited by 1 Reply Last reply Reply Quote 3
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