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Iron Heart Fall/Winter 2025 Collection Preview - Now Live

IHUK - A day in the life of….

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  • S
    SKT
    見習いボス
    Joined: 26 Aug 2019
    This post is deleted!
    last edited by SKT 30 Nov 2023, 15:16 1 Reply Last reply Reply Quote 0
    • A
      AdamJ
      IHUK Crew
      @DrPat
      Joined: 29 Jun 2017

      @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

      As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

      But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

      We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

      The devil is in the detail..

      last edited by AdamJ 30 Nov 2023, 15:28 M 1 Reply Last reply 30 Nov 2023, 16:24 Reply Quote 11
      • M
        Matt
        見習いボス
        @AdamJ
        Joined: 4 Oct 2011

        @AdamJ don’t sell yourself short. 🤪

        last edited by 30 Nov 2023, 16:24 1 Reply Last reply Reply Quote 3
        • M
          markus_berlin_
          Haraki san Expert
          Joined: 30 Aug 2022

          I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
          But I personally don't care who is wearing the clothes in the pictures.
          Because I make my purchase decision in the shop or when I look at a live preview.

          And as @Matt says,

          We would buy that shit even if monkeys wear it😉

          That's exactly how it is!

          And if need be, I'll do the model job 😜

          IG: markus_berlin_

          WTB : IHV-44 size M
          IHSI-16

          last edited by 30 Nov 2023, 17:06 1 Reply Last reply Reply Quote 3
          • M
            Matt
            見習いボス
            Joined: 4 Oct 2011

            A forum modeled lookbook please and thank you.

            last edited by 30 Nov 2023, 17:25 T 1 Reply Last reply 8 Dec 2023, 08:03 Reply Quote 3
            • E
              endo
              見習いボス
              Joined: 29 May 2020

              ^ 💯%

              si tacuisses

              last edited by 30 Nov 2023, 17:33 1 Reply Last reply Reply Quote 1
              • F
                flannel slut
                Raw and Unwashed
                Joined: 21 Feb 2022

                Forum model lookbook 🤘 maybe also a forum model calendar? Decka December anyone?
                IMG_6865.jpeg

                last edited by flannel slut 30 Nov 2023, 17:34 D 1 Reply Last reply 17 Apr 2024, 14:00 Reply Quote 11
                • S
                  SKT
                  見習いボス
                  Joined: 26 Aug 2019

                  I like where this is headed

                  last edited by 30 Nov 2023, 17:36 G 1 Reply Last reply 30 Nov 2023, 18:05 Reply Quote 1
                  • M
                    Matt
                    見習いボス
                    Joined: 4 Oct 2011

                    Mr August right there.

                    last edited by 30 Nov 2023, 17:57 1 Reply Last reply Reply Quote 2
                    • G
                      goosehd
                      Mod Squad
                      @SKT
                      Joined: 8 Apr 2016

                      @SKT said in IHUK - A day in the life of….:

                      I like where this is headed

                      Well…I don’t. If @Giles shows up in denim speedos, I’m outta here 🤣🤣🤣

                      "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                      last edited by 30 Nov 2023, 18:05 S 1 Reply Last reply 30 Nov 2023, 18:11 Reply Quote 5
                      • S
                        SKT
                        見習いボス
                        @goosehd
                        Joined: 26 Aug 2019

                        @goosehd “Denim Speedos” SS24 😂

                        last edited by 30 Nov 2023, 18:11 1 Reply Last reply Reply Quote 4
                        • I
                          IrishHeart
                          Haraki san Expert
                          Joined: 1 Mar 2023

                          It sounds like a calendar to hang above the mantelpiece to keep young children away from the fire!

                          last edited by 30 Nov 2023, 19:05 1 Reply Last reply Reply Quote 3
                          • M
                            Matt
                            見習いボス
                            Joined: 4 Oct 2011

                            Fires hot but the calendars hotter.

                            last edited by 30 Nov 2023, 20:14 O 1 Reply Last reply 1 Dec 2023, 02:06 Reply Quote 4
                            • G
                              Giles
                              IHUK Crew
                              Joined: 22 Sept 2009

                              New screensaver

                              "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                              last edited by 1 Dec 2023, 00:49 1 Reply Last reply Reply Quote 2
                              • O
                                Oaktavia
                                見習いボス
                                @Matt
                                Joined: 12 Jun 2019

                                @Matt hahahaha

                                IG: electricindigowizard

                                "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                WTB: IHJ-72- XL/XXL

                                last edited by 1 Dec 2023, 02:06 1 Reply Last reply Reply Quote 0
                                • N
                                  nrtphotos
                                  Raw and Unwashed
                                  Joined: 26 Apr 2022

                                  Dumb question, when can we expect to see the SS24 reveal?

                                  last edited by 8 Dec 2023, 00:12 1 Reply Last reply Reply Quote 0
                                  • AlexA
                                    Alex
                                    IHUK Crew
                                    Joined: 28 Sept 2009

                                    Not dumb at all. We haven’t finalised the date yet.. we will wait for the final shirt to release from FW23 first, and then Christmas may get in the way. Sometime between mid December and mid January, but we will announce once we decide

                                    last edited by 8 Dec 2023, 07:43 1 Reply Last reply Reply Quote 2
                                    • T
                                      T4920
                                      見習いボス
                                      @Matt
                                      Joined: 27 Apr 2022

                                      @Matt said in IHUK - A day in the life of….:

                                      A forum modeled lookbook please and thank you.

                                      My application/visual resume can be found in the Mad Red thread 😆

                                      “𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”

                                      last edited by 8 Dec 2023, 08:03 1 Reply Last reply Reply Quote 1
                                      • AlexA
                                        Alex
                                        IHUK Crew
                                        Joined: 28 Sept 2009

                                        IMG_6929.jpeg

                                        last edited by 22 Dec 2023, 13:02 1 Reply Last reply Reply Quote 12
                                        • Daniel SanD
                                          Daniel San
                                          見習いボス
                                          Joined: 2 May 2020

                                          Santa Josh , hohoho 🎅
                                          hope he brings some fine booze to party 😁

                                          last edited by 22 Dec 2023, 13:11 1 Reply Last reply Reply Quote 0
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