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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    IHUK - A day in the life of….

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    • SKTS
      SKT
      見習いボス
      Joined:
      This post is deleted!
      last edited by SKT 1 Reply Last reply Reply Quote 0
      • AdamJA
        AdamJ
        IHUK Crew
        @DrPat
        Joined:

        @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

        As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

        But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

        We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

        The devil is in the detail..

        last edited by AdamJ MattM 1 Reply Last reply Reply Quote 11
        • MattM
          Matt
          見習いボス
          @AdamJ
          Joined:

          @AdamJ don’t sell yourself short. 🤪

          last edited by 1 Reply Last reply Reply Quote 3
          • markus_berlin_M
            markus_berlin_
            Haraki san Expert
            Joined:

            I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
            But I personally don't care who is wearing the clothes in the pictures.
            Because I make my purchase decision in the shop or when I look at a live preview.

            And as @Matt says,

            We would buy that shit even if monkeys wear it😉

            That's exactly how it is!

            And if need be, I'll do the model job 😜

            IG: markus_berlin_

            WTB : IHV-44 size M
            IHSI-16

            last edited by 1 Reply Last reply Reply Quote 3
            • MattM
              Matt
              見習いボス
              Joined:

              A forum modeled lookbook please and thank you.

              last edited by T4920T 1 Reply Last reply Reply Quote 3
              • endoE
                endo
                見習いボス
                Joined:

                ^ 💯%

                si tacuisses

                last edited by 1 Reply Last reply Reply Quote 1
                • flannel slutF
                  flannel slut
                  Raw and Unwashed
                  Joined:

                  Forum model lookbook 🤘 maybe also a forum model calendar? Decka December anyone?
                  IMG_6865.jpeg

                  last edited by flannel slut denim-dawgD 1 Reply Last reply Reply Quote 11
                  • SKTS
                    SKT
                    見習いボス
                    Joined:

                    I like where this is headed

                    last edited by goosehdG 1 Reply Last reply Reply Quote 1
                    • MattM
                      Matt
                      見習いボス
                      Joined:

                      Mr August right there.

                      last edited by 1 Reply Last reply Reply Quote 2
                      • goosehdG
                        goosehd
                        Mod Squad
                        @SKT
                        Joined:

                        @SKT said in IHUK - A day in the life of….:

                        I like where this is headed

                        Well…I don’t. If @Giles shows up in denim speedos, I’m outta here 🤣🤣🤣

                        "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                        last edited by SKTS 1 Reply Last reply Reply Quote 5
                        • SKTS
                          SKT
                          見習いボス
                          @goosehd
                          Joined:

                          @goosehd “Denim Speedos” SS24 😂

                          last edited by 1 Reply Last reply Reply Quote 4
                          • I
                            IrishHeart
                            Haraki san Expert
                            Joined:

                            It sounds like a calendar to hang above the mantelpiece to keep young children away from the fire!

                            last edited by 1 Reply Last reply Reply Quote 3
                            • MattM
                              Matt
                              見習いボス
                              Joined:

                              Fires hot but the calendars hotter.

                              last edited by OaktaviaO 1 Reply Last reply Reply Quote 4
                              • GilesG
                                Giles
                                IHUK Crew
                                Joined:

                                New screensaver

                                "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                last edited by 1 Reply Last reply Reply Quote 2
                                • OaktaviaO
                                  Oaktavia
                                  見習いボス
                                  @Matt
                                  Joined:

                                  @Matt hahahaha

                                  IG: electricindigowizard

                                  "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                  WTB: IHJ-72- XL/XXL

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • N
                                    nrtphotos
                                    Raw and Unwashed
                                    Joined:

                                    Dumb question, when can we expect to see the SS24 reveal?

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • AlexA
                                      Alex
                                      IHUK Crew
                                      Joined:

                                      Not dumb at all. We haven’t finalised the date yet.. we will wait for the final shirt to release from FW23 first, and then Christmas may get in the way. Sometime between mid December and mid January, but we will announce once we decide

                                      last edited by 1 Reply Last reply Reply Quote 2
                                      • T4920T
                                        T4920
                                        見習いボス
                                        @Matt
                                        Joined:

                                        @Matt said in IHUK - A day in the life of….:

                                        A forum modeled lookbook please and thank you.

                                        My application/visual resume can be found in the Mad Red thread 😆

                                        “𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”

                                        last edited by 1 Reply Last reply Reply Quote 1
                                        • AlexA
                                          Alex
                                          IHUK Crew
                                          Joined:

                                          IMG_6929.jpeg

                                          last edited by 1 Reply Last reply Reply Quote 12
                                          • Daniel SanD
                                            Daniel San
                                            見習いボス
                                            Joined:

                                            Santa Josh , hohoho 🎅
                                            hope he brings some fine booze to party 😁

                                            last edited by 1 Reply Last reply Reply Quote 0
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