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IHUK - A day in the life of….

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  • P
    popvulture
    見習いボス
    Joined: 2 Oct 2018

    Oh for sure. Rudi’s obviously an incredibly handsome guy and is certainly lookbook worthy, but I do agree that the familiarity of the crew and everyman vibe is nice.

    WTB
    IHSH-IHG-BLK XXL
    Sugar Cane Coke Stripe SS L charcoal

    last edited by 29 Nov 2023, 18:02 M 1 Reply Last reply 29 Nov 2023, 23:58 Reply Quote 3
    • T
      tody
      啓蒙家
      Joined: 24 Feb 2021

      But then again, we're probably not the main target audience for the lookbook anyway. I can totally see the need to put the lookbook on a professional level, us forum members will get the crew pictures anyway in due course.

      last edited by 29 Nov 2023, 19:12 1 Reply Last reply Reply Quote 1
      • M
        Matt
        見習いボス
        Joined: 4 Oct 2011

        We’d buy this shit if monkeys were wearing it.

        last edited by 29 Nov 2023, 19:37 G 1 Reply Last reply 29 Nov 2023, 19:39 Reply Quote 9
        • D
          DrPat
          Iron Heart Deity
          @Alex
          Joined: 9 Oct 2009

          @Alex yes, I mean the older ones. I remember the photoshoot of you guys playing pool in a bar being particularly good.

          However, I also liked the ones with Olly. Even before I had the chance to meet him, I thought his look matched very well with my idea of what Iron Heart should be.

          Obviously this is my person opinion and no criticism of the models' character, but I just don't feel a connection to an undercut / man bun / hipster beard clone that looks identical to all the guys in the ads that I try to ignore.

          last edited by 29 Nov 2023, 19:38 1 Reply Last reply Reply Quote 0
          • G
            goosehd
            Mod Squad
            @Matt
            Joined: 8 Apr 2016

            @Matt You’ve inspired me on more than one occasion…take from that what you will 🙂

            "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

            last edited by 29 Nov 2023, 19:39 1 Reply Last reply Reply Quote 2
            • K
              Karol
              啓蒙家
              Joined: 14 Nov 2022

              @Matt @goosehd 🤣 🤣

              Favorite:
              IH-888S-21 | IH-888-XHSib | IH-805 | IH-729-PUR | IH-555-XHS | IH-555S-25MB
              IHSH-339-SAX | IHSH-341-BLK | IHSH-293-OD | IHSH-362-BLK | IHSH-409-IB | IHSH-336-OD | IHSB-BIGBUCK-BLK
              IHV-44-BLK | IHV-02-BLK
              IHJ-75-BLK | IHJ-79-BLK | IHM-37-ODG

              last edited by 29 Nov 2023, 19:43 1 Reply Last reply Reply Quote 0
              • N
                Nik
                Raw and Unwashed
                Joined: 12 Nov 2020

                Monkey model look book is a fun idea

                last edited by 29 Nov 2023, 20:16 1 Reply Last reply Reply Quote 4
                • M
                  Matt
                  見習いボス
                  Joined: 4 Oct 2011

                  I thought that immediately after I wrote it.

                  last edited by 29 Nov 2023, 21:13 1 Reply Last reply Reply Quote 4
                  • M
                    Mizmazzle
                    見習いボス
                    @popvulture
                    Joined: 29 Jun 2021

                    @popvulture this is my take as well. Love that IH is more an everyday man’s type brand…not the chiseled model, high fashion type vibe. Guess growing the brand comes with bringing in the good looking!

                    In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                    last edited by 29 Nov 2023, 23:58 1 Reply Last reply Reply Quote 1
                    • M
                      Matt
                      見習いボス
                      Joined: 4 Oct 2011

                      Fooey. Weve been doing just fine without good looking people around here for years.

                      last edited by 30 Nov 2023, 14:41 G 1 Reply Last reply 30 Nov 2023, 14:42 Reply Quote 0
                      • G
                        goosehd
                        Mod Squad
                        @Matt
                        Joined: 8 Apr 2016

                        @Matt Yep…look at most of the pictures pre 2015 and that model 🙂

                        People still bought stuff…

                        "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                        last edited by goosehd 30 Nov 2023, 14:42 1 Reply Last reply Reply Quote 0
                        • M
                          Matt
                          見習いボス
                          Joined: 4 Oct 2011

                          We bought it in spite of the “model.”

                          last edited by 30 Nov 2023, 14:45 1 Reply Last reply Reply Quote 1
                          • D
                            DrPat
                            Iron Heart Deity
                            Joined: 9 Oct 2009

                            I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.

                            last edited by 30 Nov 2023, 15:09 G A 2 Replies Last reply 30 Nov 2023, 15:10 Reply Quote 5
                            • G
                              goosehd
                              Mod Squad
                              @DrPat
                              Joined: 8 Apr 2016

                              @DrPat Good argument (or observation) there...

                              "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                              last edited by goosehd 30 Nov 2023, 15:10 1 Reply Last reply Reply Quote 0
                              • S
                                SKT
                                見習いボス
                                Joined: 26 Aug 2019
                                This post is deleted!
                                last edited by SKT 30 Nov 2023, 15:16 1 Reply Last reply Reply Quote 0
                                • A
                                  AdamJ
                                  IHUK Crew
                                  @DrPat
                                  Joined: 29 Jun 2017

                                  @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

                                  As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

                                  But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

                                  We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

                                  The devil is in the detail..

                                  last edited by AdamJ 30 Nov 2023, 15:28 M 1 Reply Last reply 30 Nov 2023, 16:24 Reply Quote 11
                                  • M
                                    Matt
                                    見習いボス
                                    @AdamJ
                                    Joined: 4 Oct 2011

                                    @AdamJ don’t sell yourself short. 🤪

                                    last edited by 30 Nov 2023, 16:24 1 Reply Last reply Reply Quote 3
                                    • M
                                      markus_berlin_
                                      Haraki san Expert
                                      Joined: 30 Aug 2022

                                      I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
                                      But I personally don't care who is wearing the clothes in the pictures.
                                      Because I make my purchase decision in the shop or when I look at a live preview.

                                      And as @Matt says,

                                      We would buy that shit even if monkeys wear it😉

                                      That's exactly how it is!

                                      And if need be, I'll do the model job 😜

                                      IG: markus_berlin_

                                      WTB : IHV-44 size M
                                      IHSI-16

                                      last edited by 30 Nov 2023, 17:06 1 Reply Last reply Reply Quote 3
                                      • M
                                        Matt
                                        見習いボス
                                        Joined: 4 Oct 2011

                                        A forum modeled lookbook please and thank you.

                                        last edited by 30 Nov 2023, 17:25 T 1 Reply Last reply 8 Dec 2023, 08:03 Reply Quote 3
                                        • E
                                          endo
                                          見習いボス
                                          Joined: 29 May 2020

                                          ^ 💯%

                                          si tacuisses

                                          last edited by 30 Nov 2023, 17:33 1 Reply Last reply Reply Quote 1
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