The simple fact is that we had to do something. As Alex tried to articulate in his communications, we have to do something, or Iron Heart as a company will probably break and disappear, If that happens then nobody can sell Iron Heart. That may sound like an exaggeration, but I assure you it is not.

Alex and Haraki have been trying to fix our supply chain issues in various ways for years, none of the initiatives had relieved the resultant problems. The fact that we still have not delivered all of FW25 is one small indication of the issues we are having.

This has been an awful few weeks, as we work out what to do, how best to make the changes needed with minimum negative impact to our (pretentious word alert) ecosystem. I am proud of Alex because he has had the guts to do something that whilst personally devastating, had to be done. I am not sure that I would have had the balls to do it.

Which is one of the reasons Paula and I handed the reins to Alex when we did.

The last thing he needs at the moment is shit from people who think that they know more than him, he has enough on his plate as it is.

IHSW-70-BLK
IHSW-80L-BLK

Izzy Goolsby in the 1 of 1 Kids type III. Many props to @Alex for indulging her.....

IHT-2504-WHT
IH-739-IND
Mojito's

H has been dropping hints for ages that he really likes the deck that @Bailey made for the IHUK office. So he made him one of his own.

Dear Forum Members,

My name is Bernadette and I am Mike (aka “Filthy”) Ogurchak’s mom. I wanted to let you know how much it means to me that you thought so much about Mike. Thank you not only for your thoughts about him but also for the things you donated and/or purchased for the auction. Mike was almost obsessed with Iron Heart clothing and he only wore Iron Heart jeans and usually shirts every day. Every time someone would visit, he would go into his production about Iron Heart clothes and about the Forum. You brought so much joy to his life. I received the medical examiner’s report on Mike’s autopsy this week and as expected, he died from heart disease. The official cause was “coronary dilated myopathy” which means the muscles of his heart were so thick, it obscured the blood flow. Since many of my relatives had similar problems, it was definitely hereditary. Your donation to the American Heart Association will help in the research to find a cause and cure for this. Please know that I think about and pray for all of you daily and hope that you will carry on Mike’s great love of Iron Heart. Your comradery is so touching.

Affectionately,

Bernadette

Took them for a dip...

Paula got cold, so she nicked my jacket…..

Haraki's Iron Heart archive. Amazing, but still a work in progress.

We are persuaded by the arguments about using AI for images of our stuff. AI can't possibly know what will happen with our gear over time, not least because many of the fabrics and denims we use have not been made before. An inaccurate, assumed/generated rendition does us, as brand, no good at all. And in all honesty, this place was created, amongst other things, to show our clothing in real life.

We probably won't catch them all. but please do not post AI generated images of Iron Heart products. If we see one, we will delete it.

We will update the Forum Member Guidelines as soon as we can.

Loving this thread, thank you @Steve and @Lynne

@Jett129 said in Ship John:

@Giles At the end of the day it doesn’t really matter who leaked the image. It creates the desired curiosity /speculation which shows that your customers are engaged,which tends to translate into sales. Which I think is what you ultimately want.

I do not disagree, just making the point.

In our defence, we did not leak the image

That is a damn good idea. Let me discuss with Alex

I'd upvote that, but then you'd know I was taking notice.....:-)

@Tago-Mago , I mostly ignore you

I am.....

Recipe please

Don't they sell Michelob Lite in London?