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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    IHUK - A day in the life of….

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    • goosehdG
      goosehd
      Mod Squad
      @Matt
      Joined:

      @Matt Yep…look at most of the pictures pre 2015 and that model 🙂

      People still bought stuff…

      "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

      last edited by goosehd 1 Reply Last reply Reply Quote 0
      • MattM
        Matt
        見習いボス
        Joined:

        We bought it in spite of the “model.”

        last edited by 1 Reply Last reply Reply Quote 1
        • D
          DrPat
          Iron Heart Deity
          Joined:

          I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.

          last edited by goosehdG AdamJA 2 Replies Last reply Reply Quote 5
          • goosehdG
            goosehd
            Mod Squad
            @DrPat
            Joined:

            @DrPat Good argument (or observation) there...

            "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

            last edited by goosehd 1 Reply Last reply Reply Quote 0
            • SKTS
              SKT
              見習いボス
              Joined:
              This post is deleted!
              last edited by SKT 1 Reply Last reply Reply Quote 0
              • AdamJA
                AdamJ
                IHUK Crew
                @DrPat
                Joined:

                @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

                As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

                But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

                We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

                The devil is in the detail..

                last edited by AdamJ MattM 1 Reply Last reply Reply Quote 11
                • MattM
                  Matt
                  見習いボス
                  @AdamJ
                  Joined:

                  @AdamJ don’t sell yourself short. 🤪

                  last edited by 1 Reply Last reply Reply Quote 3
                  • markus_berlin_M
                    markus_berlin_
                    Haraki san Expert
                    Joined:

                    I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
                    But I personally don't care who is wearing the clothes in the pictures.
                    Because I make my purchase decision in the shop or when I look at a live preview.

                    And as @Matt says,

                    We would buy that shit even if monkeys wear it😉

                    That's exactly how it is!

                    And if need be, I'll do the model job 😜

                    IG: markus_berlin_

                    WTB :
                    IHSW-50 size M
                    IHV-44 size M

                    last edited by 1 Reply Last reply Reply Quote 3
                    • MattM
                      Matt
                      見習いボス
                      Joined:

                      A forum modeled lookbook please and thank you.

                      last edited by T4920T 1 Reply Last reply Reply Quote 3
                      • endoE
                        endo
                        見習いボス
                        Joined:

                        ^ 💯%

                        si tacuisses

                        last edited by 1 Reply Last reply Reply Quote 1
                        • flannel slutF
                          flannel slut
                          Raw and Unwashed
                          Joined:

                          Forum model lookbook 🤘 maybe also a forum model calendar? Decka December anyone?
                          IMG_6865.jpeg

                          last edited by flannel slut denim-dawgD 1 Reply Last reply Reply Quote 11
                          • SKTS
                            SKT
                            見習いボス
                            Joined:

                            I like where this is headed

                            last edited by goosehdG 1 Reply Last reply Reply Quote 1
                            • MattM
                              Matt
                              見習いボス
                              Joined:

                              Mr August right there.

                              last edited by 1 Reply Last reply Reply Quote 2
                              • goosehdG
                                goosehd
                                Mod Squad
                                @SKT
                                Joined:

                                @SKT said in IHUK - A day in the life of….:

                                I like where this is headed

                                Well…I don’t. If @Giles shows up in denim speedos, I’m outta here 🤣🤣🤣

                                "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                                last edited by SKTS 1 Reply Last reply Reply Quote 5
                                • SKTS
                                  SKT
                                  見習いボス
                                  @goosehd
                                  Joined:

                                  @goosehd “Denim Speedos” SS24 😂

                                  last edited by 1 Reply Last reply Reply Quote 4
                                  • I
                                    IrishHeart
                                    Haraki san Expert
                                    Joined:

                                    It sounds like a calendar to hang above the mantelpiece to keep young children away from the fire!

                                    last edited by 1 Reply Last reply Reply Quote 3
                                    • MattM
                                      Matt
                                      見習いボス
                                      Joined:

                                      Fires hot but the calendars hotter.

                                      last edited by OaktaviaO 1 Reply Last reply Reply Quote 4
                                      • GilesG
                                        Giles
                                        IHUK Crew
                                        Joined:

                                        New screensaver

                                        "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                        last edited by 1 Reply Last reply Reply Quote 2
                                        • OaktaviaO
                                          Oaktavia
                                          見習いボス
                                          @Matt
                                          Joined:

                                          @Matt hahahaha

                                          IG: electricindigowizard

                                          "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                          WTB: IHJ-32 - XL/XXL

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • N
                                            nrtphotos
                                            Raw and Unwashed
                                            Joined:

                                            Dumb question, when can we expect to see the SS24 reveal?

                                            last edited by 1 Reply Last reply Reply Quote 0
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