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IHUK - A day in the life of….

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  • D
    DrPat
    Iron Heart Deity
    Joined: 9 Oct 2009

    I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.

    last edited by 30 Nov 2023, 15:09 G A 2 Replies Last reply 30 Nov 2023, 15:10 Reply Quote 5
    • G
      goosehd
      Mod Squad
      @DrPat
      Joined: 8 Apr 2016

      @DrPat Good argument (or observation) there...

      "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

      last edited by goosehd 30 Nov 2023, 15:10 1 Reply Last reply Reply Quote 0
      • S
        SKT
        見習いボス
        Joined: 26 Aug 2019
        This post is deleted!
        last edited by SKT 30 Nov 2023, 15:16 1 Reply Last reply Reply Quote 0
        • A
          AdamJ
          IHUK Crew
          @DrPat
          Joined: 29 Jun 2017

          @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

          As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

          But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

          We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

          The devil is in the detail..

          last edited by AdamJ 30 Nov 2023, 15:28 M 1 Reply Last reply 30 Nov 2023, 16:24 Reply Quote 11
          • M
            Matt
            見習いボス
            @AdamJ
            Joined: 4 Oct 2011

            @AdamJ don’t sell yourself short. 🤪

            last edited by 30 Nov 2023, 16:24 1 Reply Last reply Reply Quote 3
            • M
              markus_berlin_
              Haraki san Expert
              Joined: 30 Aug 2022

              I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
              But I personally don't care who is wearing the clothes in the pictures.
              Because I make my purchase decision in the shop or when I look at a live preview.

              And as @Matt says,

              We would buy that shit even if monkeys wear it😉

              That's exactly how it is!

              And if need be, I'll do the model job 😜

              IG: markus_berlin_

              WTB : IHV-44 size M
              IHSI-16

              last edited by 30 Nov 2023, 17:06 1 Reply Last reply Reply Quote 3
              • M
                Matt
                見習いボス
                Joined: 4 Oct 2011

                A forum modeled lookbook please and thank you.

                last edited by 30 Nov 2023, 17:25 T 1 Reply Last reply 8 Dec 2023, 08:03 Reply Quote 3
                • E
                  endo
                  見習いボス
                  Joined: 29 May 2020

                  ^ 💯%

                  si tacuisses

                  last edited by 30 Nov 2023, 17:33 1 Reply Last reply Reply Quote 1
                  • F
                    flannel slut
                    Raw and Unwashed
                    Joined: 21 Feb 2022

                    Forum model lookbook 🤘 maybe also a forum model calendar? Decka December anyone?
                    IMG_6865.jpeg

                    last edited by flannel slut 30 Nov 2023, 17:34 D 1 Reply Last reply 17 Apr 2024, 14:00 Reply Quote 11
                    • S
                      SKT
                      見習いボス
                      Joined: 26 Aug 2019

                      I like where this is headed

                      last edited by 30 Nov 2023, 17:36 G 1 Reply Last reply 30 Nov 2023, 18:05 Reply Quote 1
                      • M
                        Matt
                        見習いボス
                        Joined: 4 Oct 2011

                        Mr August right there.

                        last edited by 30 Nov 2023, 17:57 1 Reply Last reply Reply Quote 2
                        • G
                          goosehd
                          Mod Squad
                          @SKT
                          Joined: 8 Apr 2016

                          @SKT said in IHUK - A day in the life of….:

                          I like where this is headed

                          Well…I don’t. If @Giles shows up in denim speedos, I’m outta here 🤣🤣🤣

                          "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                          last edited by 30 Nov 2023, 18:05 S 1 Reply Last reply 30 Nov 2023, 18:11 Reply Quote 5
                          • S
                            SKT
                            見習いボス
                            @goosehd
                            Joined: 26 Aug 2019

                            @goosehd “Denim Speedos” SS24 😂

                            last edited by 30 Nov 2023, 18:11 1 Reply Last reply Reply Quote 4
                            • I
                              IrishHeart
                              Haraki san Expert
                              Joined: 1 Mar 2023

                              It sounds like a calendar to hang above the mantelpiece to keep young children away from the fire!

                              last edited by 30 Nov 2023, 19:05 1 Reply Last reply Reply Quote 3
                              • M
                                Matt
                                見習いボス
                                Joined: 4 Oct 2011

                                Fires hot but the calendars hotter.

                                last edited by 30 Nov 2023, 20:14 O 1 Reply Last reply 1 Dec 2023, 02:06 Reply Quote 4
                                • G
                                  Giles
                                  IHUK Crew
                                  Joined: 22 Sept 2009

                                  New screensaver

                                  "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                  last edited by 1 Dec 2023, 00:49 1 Reply Last reply Reply Quote 2
                                  • O
                                    Oaktavia
                                    見習いボス
                                    @Matt
                                    Joined: 12 Jun 2019

                                    @Matt hahahaha

                                    IG: electricindigowizard

                                    "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                    WTB: IHJ-72- XL/XXL

                                    last edited by 1 Dec 2023, 02:06 1 Reply Last reply Reply Quote 0
                                    • N
                                      nrtphotos
                                      Raw and Unwashed
                                      Joined: 26 Apr 2022

                                      Dumb question, when can we expect to see the SS24 reveal?

                                      last edited by 8 Dec 2023, 00:12 1 Reply Last reply Reply Quote 0
                                      • A
                                        Alex
                                        IHUK Crew
                                        Joined: 28 Sept 2009

                                        Not dumb at all. We haven’t finalised the date yet.. we will wait for the final shirt to release from FW23 first, and then Christmas may get in the way. Sometime between mid December and mid January, but we will announce once we decide

                                        last edited by 8 Dec 2023, 07:43 1 Reply Last reply Reply Quote 2
                                        • T
                                          T4920
                                          見習いボス
                                          @Matt
                                          Joined: 27 Apr 2022

                                          @Matt said in IHUK - A day in the life of….:

                                          A forum modeled lookbook please and thank you.

                                          My application/visual resume can be found in the Mad Red thread 😆

                                          “𝑁𝑒𝑣𝑒𝑟 𝑙𝑒𝑡 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒 𝑑𝑖𝑠𝑡𝑢𝑟𝑏 𝑦𝑜𝑢. 𝑌𝑜𝑢 𝑤𝑖𝑙𝑙 𝑚𝑒𝑒𝑡 𝑖𝑡, 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑡𝑜, 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑤𝑒𝑎𝑝𝑜𝑛𝑠 𝑜𝑓 𝑟𝑒𝑎𝑠𝑜𝑛 𝑤ℎ𝑖𝑐ℎ 𝑡𝑜𝑑𝑎𝑦 𝑎𝑟𝑚 𝑦𝑜𝑢 𝑎𝑔𝑎𝑖𝑛𝑠𝑡 𝑡ℎ𝑒 𝑝𝑟𝑒𝑠𝑒𝑛𝑡.”

                                          last edited by 8 Dec 2023, 08:03 1 Reply Last reply Reply Quote 1
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