This message will be going out via email shortly. As always, we want you to see it first...

Over the past few years, demand for Iron Heart has continued to grow, which is something we are incredibly grateful for. At the same time, producing our clothing to the standards we insist on has become increasingly challenging, and many of you will have noticed that certain items sell out quickly and take longer than usual to return.

Our priority has always been, and remains, to protect the integrity, quality, and longevity of Iron Heart. To achieve this, we have been making several adjustments behind the scenes. These changes are being made carefully and deliberately, with one clear goal: to ensure Iron Heart remains here, producing the best products possible, for many years to come.

As part of this work, you may see some changes to where Iron Heart is available. In some regions, fewer retailers will be carrying the brand than before. This is not about exclusivity or creating hype; it is about reducing pressure on our partners in Japan and building a more stable, sustainable network of suppliers where Iron Heart can be showcased in its best light — and, hopefully, with improved stock availability compared with what we currently have.

We are not, and will never, compromise on quality, cut corners, or manipulate supply. Quite the opposite: every decision we’re making is focused on protecting the health and future of the brand.

Thank you, genuinely, for your patience, support, and trust while we work through this period.

Important Information | US Import Tariff Changes

As many of our US-based customers will know, as of April 9th, 2025 (to the best of our knowledge as it stands at the time of writing), any goods imported into the United States will be subject to increased import tariffs.

We are still working to understand the upcoming changes, but as of this email, we’ve been advised that the de minimis value for importing goods (currently set at US$800) will remain in place for goods of Japanese and UK origin.

Any shipments over this value will be subject to additional import tariffs for goods of Japanese origin, of 24%. Please rest assured that any order shipped with a value under the US$800 de minimis threshold should not incur these additional duties.

As we receive more information, we will be shipping customer orders as DDP (Delivered Duty Paid) to ease any concerns you may have (until further notice). This means that if any additional duties are incorrectly incurred, they will be charged back to Iron Heart, and we will handle customs brokerage ourselves to resolve the issue, rather than putting the burden on you, the customer.

We will send out more updates as we understand the pending tariff changes and how they will affect our customers in the US.

As always, thank you for your custom and continued support,
The Iron Heart Crew

OG Wool M65
Rats
UTIL-BT
IH-727-OLV
Paraboot

IHSB-TGN-NAT
IHTL-1501
IH-634S-SB
IHWE-GLMN-BLK

@Mister_Brue thank you for lending us your IHJ-120 for Hall of Fades! Here are some photos of it, in all its glory

Rats
1600
634S-SBG

FOR THE AVOIDANCE OF DOUBT:

THE PRICE YOU SEE ON THE WEBSITE WILL BE THE PRICE YOU PAY, WITH NO HIDDEN OR SURPRISE ADDITIONAL FEES

IHT
IH-634SBR-14od
Fancy Pods
Puma

IHSH-399-ORA
IHT
Ih-634S-UHR

@ajtrelf yeah, i do agree with you, just explaining my take on the apparent logic. Will be interesting to see what happens if the stock plumits

@nrtphotos said in Iron Heart Loyalty Vouchers - 2026 and Beyond:

What was being referenced as the “flash sale” in the email? Was this the sale we’d sometimes see towards the end of summer on some items (I think it was 10%?). I don't remember much beyond that.

Occasionally, we would do a site wide sale with 10-15% off everything. We won't do these until we can control the supply of goods again.

@Mister_Brue said in Iron Heart Loyalty Vouchers - 2026 and Beyond:

Also, @Alex It’s obviously an important metric for the company, but could you not call it what it is, which is “Customer Spending”, which is not necessarily ‘loyalty’?

We could call it all sorts, but its been called 'loyalty' since its inception at Iron Heart well before my time, and continuing the naming convention in today's announcement seemed like the best way to ensure people followed along.

@dave when i search your email address, i get hits for previous years loyalty voucher emails - not super scientific, but perhaps you were included but never got the emails?

@Mizmazzle

[marks Mizmazzle off the loyalty list for 2025]

@Subprime i think this we can all agree with

Great ideas, @EdH
looks like you've been primed and ready to go

On point 2:

Advanced access to product launches was another idea i was going to float, but i worried that it may come across as disengenious to both make all these changes to help more products be in stock, for longer, then at the same time allow some people access to it before others

@Chap nice ideas, Jens.

Keep them coming guys

The first thought that jumped to mind, given the probable parties in Japan and the UK for our 25th anniversary party, was to assess customer loyalty over 2025 (and some of 2026) and then reward with some sort of travel vouchers to be used to attend one of the big events, or to spend locally when in attendence, hopefully meaning more people may be able to make these events that have in the past.

Really early days of spitballing here, but hoping this can be a good outlet for us all to share some ideas

For more discussion on the customer loyalty, please read here:
https://forum.ironheart.co.uk/topic/18793/iron-heart-loyalty-vouchers-2026-and-beyond