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Iron Heart Fall/Winter 2025 Collection Preview - Now Live

IHUK - A day in the life of….

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  • M
    Matt
    見習いボス
    Joined: 4 Oct 2011

    Fooey. Weve been doing just fine without good looking people around here for years.

    last edited by 30 Nov 2023, 14:41 G 1 Reply Last reply 30 Nov 2023, 14:42 Reply Quote 0
    • G
      goosehd
      Mod Squad
      @Matt
      Joined: 8 Apr 2016

      @Matt Yep…look at most of the pictures pre 2015 and that model 🙂

      People still bought stuff…

      "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

      last edited by goosehd 30 Nov 2023, 14:42 1 Reply Last reply Reply Quote 0
      • M
        Matt
        見習いボス
        Joined: 4 Oct 2011

        We bought it in spite of the “model.”

        last edited by 30 Nov 2023, 14:45 1 Reply Last reply Reply Quote 1
        • D
          DrPat
          Iron Heart Deity
          Joined: 9 Oct 2009

          I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.

          last edited by 30 Nov 2023, 15:09 G A 2 Replies Last reply 30 Nov 2023, 15:10 Reply Quote 5
          • G
            goosehd
            Mod Squad
            @DrPat
            Joined: 8 Apr 2016

            @DrPat Good argument (or observation) there...

            "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

            last edited by goosehd 30 Nov 2023, 15:10 1 Reply Last reply Reply Quote 0
            • S
              SKT
              見習いボス
              Joined: 26 Aug 2019
              This post is deleted!
              last edited by SKT 30 Nov 2023, 15:16 1 Reply Last reply Reply Quote 0
              • A
                AdamJ
                IHUK Crew
                @DrPat
                Joined: 29 Jun 2017

                @DrPat We go to great lengths to choose our models, as well as the vision we have for the look book itself (once we've seen the collection). We've experimented with different types of "looks" for lack of a better word, over the past seasons. Brendan, Ritchie, Olly etc. We want the clothing to stand out and look great, and after shortlisting multiple candidates Rudi was our first choice, for this collection.

                As handsome as all our staff are, we can't quite achieve the same result when using them so sourcing models is the best choice, as is the approach most brands out there take. You guys on the forum know us well and that makes it easier for you to base your choices off seeing us in the gear, which is why we share pics of us wearing the clothes, share our sizing. This is something we currently, and always will do.

                But for us to continue to grow and deliver great products season after season, it's important that we continue to develop our audience, and that is achieved by appealing to a wider demographic. Our line is that someone is more likely to think "Damn that jacket/shirt/outfit looks cool" by seeing it on Rudi, instead of me.

                We're not changing the direction in any way, and I feel strongly that this collection and look book is one of our strongest to date. Look forward to you all seeing the final product

                The devil is in the detail..

                last edited by AdamJ 30 Nov 2023, 15:28 M 1 Reply Last reply 30 Nov 2023, 16:24 Reply Quote 11
                • M
                  Matt
                  見習いボス
                  @AdamJ
                  Joined: 4 Oct 2011

                  @AdamJ don’t sell yourself short. 🤪

                  last edited by 30 Nov 2023, 16:24 1 Reply Last reply Reply Quote 3
                  • M
                    markus_berlin_
                    Haraki san Expert
                    Joined: 30 Aug 2022

                    I think a lookbook like this is a great way to get a little insight into what you can look forward to in the new season.
                    But I personally don't care who is wearing the clothes in the pictures.
                    Because I make my purchase decision in the shop or when I look at a live preview.

                    And as @Matt says,

                    We would buy that shit even if monkeys wear it😉

                    That's exactly how it is!

                    And if need be, I'll do the model job 😜

                    IG: markus_berlin_

                    WTB : IHV-44 size M
                    IHSI-16

                    last edited by 30 Nov 2023, 17:06 1 Reply Last reply Reply Quote 3
                    • M
                      Matt
                      見習いボス
                      Joined: 4 Oct 2011

                      A forum modeled lookbook please and thank you.

                      last edited by 30 Nov 2023, 17:25 T 1 Reply Last reply 8 Dec 2023, 08:03 Reply Quote 3
                      • E
                        endo
                        見習いボス
                        Joined: 29 May 2020

                        ^ 💯%

                        si tacuisses

                        last edited by 30 Nov 2023, 17:33 1 Reply Last reply Reply Quote 1
                        • F
                          flannel slut
                          Raw and Unwashed
                          Joined: 21 Feb 2022

                          Forum model lookbook 🤘 maybe also a forum model calendar? Decka December anyone?
                          IMG_6865.jpeg

                          last edited by flannel slut 30 Nov 2023, 17:34 D 1 Reply Last reply 17 Apr 2024, 14:00 Reply Quote 11
                          • S
                            SKT
                            見習いボス
                            Joined: 26 Aug 2019

                            I like where this is headed

                            last edited by 30 Nov 2023, 17:36 G 1 Reply Last reply 30 Nov 2023, 18:05 Reply Quote 1
                            • M
                              Matt
                              見習いボス
                              Joined: 4 Oct 2011

                              Mr August right there.

                              last edited by 30 Nov 2023, 17:57 1 Reply Last reply Reply Quote 2
                              • G
                                goosehd
                                Mod Squad
                                @SKT
                                Joined: 8 Apr 2016

                                @SKT said in IHUK - A day in the life of….:

                                I like where this is headed

                                Well…I don’t. If @Giles shows up in denim speedos, I’m outta here 🤣🤣🤣

                                "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                                last edited by 30 Nov 2023, 18:05 S 1 Reply Last reply 30 Nov 2023, 18:11 Reply Quote 5
                                • S
                                  SKT
                                  見習いボス
                                  @goosehd
                                  Joined: 26 Aug 2019

                                  @goosehd “Denim Speedos” SS24 😂

                                  last edited by 30 Nov 2023, 18:11 1 Reply Last reply Reply Quote 4
                                  • I
                                    IrishHeart
                                    Haraki san Expert
                                    Joined: 1 Mar 2023

                                    It sounds like a calendar to hang above the mantelpiece to keep young children away from the fire!

                                    last edited by 30 Nov 2023, 19:05 1 Reply Last reply Reply Quote 3
                                    • M
                                      Matt
                                      見習いボス
                                      Joined: 4 Oct 2011

                                      Fires hot but the calendars hotter.

                                      last edited by 30 Nov 2023, 20:14 O 1 Reply Last reply 1 Dec 2023, 02:06 Reply Quote 4
                                      • G
                                        Giles
                                        IHUK Crew
                                        Joined: 22 Sept 2009

                                        New screensaver

                                        "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                        last edited by 1 Dec 2023, 00:49 1 Reply Last reply Reply Quote 2
                                        • O
                                          Oaktavia
                                          見習いボス
                                          @Matt
                                          Joined: 12 Jun 2019

                                          @Matt hahahaha

                                          IG: electricindigowizard

                                          "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                          WTB: IHJ-72- XL/XXL

                                          last edited by 1 Dec 2023, 02:06 1 Reply Last reply Reply Quote 0
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