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Iron Heart Forum

Discover our "What Is?" section to learn more about denim!

IHUK - A day in the life of….

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  • A
    AdamJ
    IHUK Crew
    @Karol
    Joined: 29 Jun 2017

    @Karol We add the measurements of the models we use to the vitals list post, so you can compare their measurements. We'll do the same with Rudi once the look book is released

    The devil is in the detail..

    last edited by AdamJ 29 Nov 2023, 16:18 1 Reply Last reply Reply Quote 1
    • S
      SKT
      見習いボス
      Joined: 26 Aug 2019

      I was guessing his name was Rudi

      last edited by 29 Nov 2023, 16:25 K P 2 Replies Last reply 29 Nov 2023, 16:36 Reply Quote 2
      • K
        Karol
        啓蒙家
        @SKT
        Joined: 14 Nov 2022

        @SKT said in IHUK - A day in the life of….:

        I was guessing his name was Rudi

        🤣

        Favorite:
        IH-888S-21 | IH-888-XHSib | IH-805 | IH-729-PUR | IH-555-XHS | IH-555S-25MB
        IHSH-339-SAX | IHSH-341-BLK | IHSH-293-OD | IHSH-362-BLK | IHSH-409-IB | IHSH-336-OD | IHSB-BIGBUCK-BLK
        IHV-44-BLK | IHV-02-BLK
        IHJ-75-BLK | IHJ-79-BLK | IHM-37-ODG

        last edited by 29 Nov 2023, 16:36 1 Reply Last reply Reply Quote 0
        • A
          Alex
          IHUK Crew
          @Karol
          Joined: 28 Sept 2009

          @DrPat said in IHUK - A day in the life of….:

          I actually preferred when the crew were used as models in the lookbook. These professional models remind me of the guys I see in every clothing advertisement on social media.

          @Karol said in IHUK - A day in the life of….:

          @DrPat said in IHUK - A day in the life of….:

          I actually preferred when the crew were used as models in the lookbook. These professional models remind me of the guys I see in every clothing advertisement on social media.

          100% agree! And since we know the sizes of everyone in the Team it's easy to relate that to our measurements and have an instant grasp on how it might look on us.

          The last lookbook we did with the crew was FW19... Perhaps you're thinking of the ones we did with Olly? He was hired to be a model for our lookbook, then we got on well and he became part of the crew. That's the way we like to recruit, not just adverts on indeed.com or some other shite.

          last edited by Alex 29 Nov 2023, 17:18 O D 2 Replies Last reply 29 Nov 2023, 17:45 Reply Quote 2
          • P
            popvulture
            見習いボス
            @SKT
            Joined: 2 Oct 2018

            @SKT the real question is what’s his YT yoga channel?

            WTB
            IHSH-IHG-BLK XXL
            Sugar Cane Coke Stripe SS L charcoal

            last edited by 29 Nov 2023, 17:24 1 Reply Last reply Reply Quote 1
            • O
              Oaktavia
              見習いボス
              @Alex
              Joined: 12 Jun 2019

              @Alex I think maybe what we meant was we liked seeing the Stubborn Crew lookin' all purdy in the older lookbooks as their faces are familiar. Your point makes sense regardless though.

              IG: electricindigowizard

              "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

              WTB: IH-526V-XHS - XL/XXL
              IHJ-32 - XL/XXL

              last edited by Oaktavia 29 Nov 2023, 17:45 1 Reply Last reply Reply Quote 1
              • P
                popvulture
                見習いボス
                Joined: 2 Oct 2018

                Oh for sure. Rudi’s obviously an incredibly handsome guy and is certainly lookbook worthy, but I do agree that the familiarity of the crew and everyman vibe is nice.

                WTB
                IHSH-IHG-BLK XXL
                Sugar Cane Coke Stripe SS L charcoal

                last edited by 29 Nov 2023, 18:02 M 1 Reply Last reply 29 Nov 2023, 23:58 Reply Quote 3
                • T
                  tody
                  啓蒙家
                  Joined: 24 Feb 2021

                  But then again, we're probably not the main target audience for the lookbook anyway. I can totally see the need to put the lookbook on a professional level, us forum members will get the crew pictures anyway in due course.

                  last edited by 29 Nov 2023, 19:12 1 Reply Last reply Reply Quote 1
                  • M
                    Matt
                    見習いボス
                    Joined: 4 Oct 2011

                    We’d buy this shit if monkeys were wearing it.

                    last edited by 29 Nov 2023, 19:37 G 1 Reply Last reply 29 Nov 2023, 19:39 Reply Quote 9
                    • D
                      DrPat
                      Iron Heart Deity
                      @Alex
                      Joined: 9 Oct 2009

                      @Alex yes, I mean the older ones. I remember the photoshoot of you guys playing pool in a bar being particularly good.

                      However, I also liked the ones with Olly. Even before I had the chance to meet him, I thought his look matched very well with my idea of what Iron Heart should be.

                      Obviously this is my person opinion and no criticism of the models' character, but I just don't feel a connection to an undercut / man bun / hipster beard clone that looks identical to all the guys in the ads that I try to ignore.

                      last edited by 29 Nov 2023, 19:38 1 Reply Last reply Reply Quote 0
                      • G
                        goosehd
                        Mod Squad
                        @Matt
                        Joined: 8 Apr 2016

                        @Matt You’ve inspired me on more than one occasion…take from that what you will 🙂

                        "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                        last edited by 29 Nov 2023, 19:39 1 Reply Last reply Reply Quote 2
                        • K
                          Karol
                          啓蒙家
                          Joined: 14 Nov 2022

                          @Matt @goosehd 🤣 🤣

                          Favorite:
                          IH-888S-21 | IH-888-XHSib | IH-805 | IH-729-PUR | IH-555-XHS | IH-555S-25MB
                          IHSH-339-SAX | IHSH-341-BLK | IHSH-293-OD | IHSH-362-BLK | IHSH-409-IB | IHSH-336-OD | IHSB-BIGBUCK-BLK
                          IHV-44-BLK | IHV-02-BLK
                          IHJ-75-BLK | IHJ-79-BLK | IHM-37-ODG

                          last edited by 29 Nov 2023, 19:43 1 Reply Last reply Reply Quote 0
                          • N
                            Nik
                            Raw and Unwashed
                            Joined: 12 Nov 2020

                            Monkey model look book is a fun idea

                            last edited by 29 Nov 2023, 20:16 1 Reply Last reply Reply Quote 4
                            • M
                              Matt
                              見習いボス
                              Joined: 4 Oct 2011

                              I thought that immediately after I wrote it.

                              last edited by 29 Nov 2023, 21:13 1 Reply Last reply Reply Quote 4
                              • M
                                Mizmazzle
                                見習いボス
                                @popvulture
                                Joined: 29 Jun 2021

                                @popvulture this is my take as well. Love that IH is more an everyday man’s type brand…not the chiseled model, high fashion type vibe. Guess growing the brand comes with bringing in the good looking!

                                In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                                last edited by 29 Nov 2023, 23:58 1 Reply Last reply Reply Quote 1
                                • M
                                  Matt
                                  見習いボス
                                  Joined: 4 Oct 2011

                                  Fooey. Weve been doing just fine without good looking people around here for years.

                                  last edited by 30 Nov 2023, 14:41 G 1 Reply Last reply 30 Nov 2023, 14:42 Reply Quote 0
                                  • G
                                    goosehd
                                    Mod Squad
                                    @Matt
                                    Joined: 8 Apr 2016

                                    @Matt Yep…look at most of the pictures pre 2015 and that model 🙂

                                    People still bought stuff…

                                    "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                                    last edited by goosehd 30 Nov 2023, 14:42 1 Reply Last reply Reply Quote 0
                                    • M
                                      Matt
                                      見習いボス
                                      Joined: 4 Oct 2011

                                      We bought it in spite of the “model.”

                                      last edited by 30 Nov 2023, 14:45 1 Reply Last reply Reply Quote 1
                                      • D
                                        DrPat
                                        Iron Heart Deity
                                        Joined: 9 Oct 2009

                                        I’ve been doing some thinking about why these models rub me the wrong way. I believe it’s because their hipster vibe is so strong and the association between hipsters and false, or at least purchased, authenticity. I don’t want to think of IH as just another accessory to go along with a fixie and a pork pie hat.

                                        last edited by 30 Nov 2023, 15:09 G A 2 Replies Last reply 30 Nov 2023, 15:10 Reply Quote 5
                                        • G
                                          goosehd
                                          Mod Squad
                                          @DrPat
                                          Joined: 8 Apr 2016

                                          @DrPat Good argument (or observation) there...

                                          "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                                          last edited by goosehd 30 Nov 2023, 15:10 1 Reply Last reply Reply Quote 0
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