IHUK - A day in the life of….

[Daniel San]

@Alex
what do you use for marinade?
can’t stop thinking of those steaks

[Nik]

multi-colour kersey sounds fun

[AdamC]

[SKT]

Damn, I can almost taste it.

[A Former User]

We need to go to Gosport so i would say a 21oz wabash apron for all of us and BBQ

[AdamC]

@SKT Can confirm it tasted banging, The marinade that @Alex does with the steak is next level.

Always good food waiting for you @Heavy_blue if you make the journey to Gosport

[Alex]

@Jett129 unfortunately this is really not the case, the 21ib performed pretty badly for us, to the point that remaking jeans in this denim is a 'risk' as far as I'm concerned

[Alex]

@Daniel-San I basically make a tare (https://en.wikipedia.org/wiki/Tare_sauce) using soy, mirin, sake and brown sugar, but don't cook it out to a sauce-like consistency; but leave it loose. Add spring onions and shichimi togarashi whilst it cools, then marinade the steaks in that. Once the steaks come out the marinade, I cook the sauce down to a glaze then stir it through the sliced meat

[Alex]

@Heavy_blue said in IHUK - A day in the life of….:

21oz wabash apron

Oh, these are finally coming back...

[A Former User]

@AdamC lovely! Thanks man! We’re considering a trip to England this summer and I convinced my fiancé that we NEED to go to Gosport

[A Former User]

@Alex hell yeah

[Jett129]

@Alex Just goes to show you/me that Forum chatter is not always a good indicator of sales. Has this been the case with other I/B products or just the 21OZ jeans?

[Alex]

14ib does well, XHSib does well, 21ib slow. Go figure

[Giles]

Forum chatter can be a very misleading metric

[EdH]

For my own part, I know that once my 21oz 888s are ready to go into semi-retirement, I'm keen to try something from the XHS range next, rather than come back for another pair of 21oz.

So maybe just thinking of myself, but possibly because when people discover IH they want the 'IH signature' 21oz denim rather than its variants? And when they come back for another pair, they want to try something in a different denim entirely?

Presumably data from the order in which repeat customers buy different things could shed light on purchasing patterns.

[AdamJ]

Up in London with my dad for the football today.

[louisbosco]

lovely weather!

[Crispy Heron]

@AdamJ - Millwall or Luton?

[Matt]

@AdamJ looks like a hell of a day man.

[Nocturama]

@Crispy-Heron - surely, the third best team in the league (currently), eh @IH-GARY