The Red W
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No worries, just highlighting for any bold home-modders that it's a slightly riskier, trickier job. One I've done many times without incident though - as you say, just got to be careful and patient.
I do understand that the whole thing will have many here scratching their heads
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@cityofdelusion reading my above comment now, I'm afraid it may sound a bit harsh. I just wanted to say that I don't understand, but I really think it's ok to wear our IH stuff the way we want it. I personally alter a lot of my stuff, sew things on, take others of, change fits and overdye. Just enjoy it the way you like it. If IH does anything, IMO it doesn't give a style, it allows you (to develop or) live your own style.
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If you dont like the shirt tag black sharpie and youre done.
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... and thats also the reason why I don't understand this whole discussion here. If anybody doesn't like the red w or the brand tag on the chest pocket, man take it of, get a marker, whatever, the stuff is not sacred you can alter it
100% and if you really don't like it, don't buy it......
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If I could, I’d buy a larger Iron Heart tag for my IHJ75 winter parka and sew it on.
This jacket is a beast and is deserving of a bigger tag or the W or BOTH lol
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@Mizmazzle thanks mate, i appreciate the idea, and you thinking outside the box but we stand behind our brand so we won't start offering this service.
We make great clothes, and if we didn't think they were great, they would have been culled at a sample stage that is why we only offer some minor customisations - hemming, not tapering or other alterations as we believe in our cuts, and snap upgrading.
We may start offering some embroidery options. We're not going to start doing any other alterations.If people want to remove tags, Ws, add things, patch things, chop things, etc, more power to them, but it's not our bag. We are a brand, and we will continue to brand our goods. The feedback received has been heard; some people like it, some people don't. But we can't please everyone.
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It’s ironic this thread was bumped after 7 years a week before the spring/summer preview where the added branding became a topic of discussion. Too much of a coincidence to be a coincidence?
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@Aetas brilliant!
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@Alex this is a highly, respectable response. Change comes hard for many and you can’t make everyone happy. IH is almost more than a brand for many of us and has moved into a way of life. In the grand scheme of things, these evolutionary stages are a rather unique moment in brand history that gives us all something to debate. That’s why we love this forum and why we respect the leadership of the company. We are allowed to be heard and share ideas and feel we are a part of this whole organism. Thanks for that!
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We've asked Haraki to do his take on these. Red W replacing the yellow gull...
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011
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my kids noticed last week that I have the W on my socks and asked what it meant (they are 5 and 7 so they are asking questions about everything) and my youngest also said: you also have it on your pants! So despite being subtle, they do get noticed
nice one 
