The Red W

[Brandrea]

If I could, I’d buy a larger Iron Heart tag for my IHJ75 winter parka and sew it on.

This jacket is a beast and is deserving of a bigger tag or the W or BOTH lol

[Alex]

@Mizmazzle thanks mate, i appreciate the idea, and you thinking outside the box but we stand behind our brand so we won't start offering this service.

We make great clothes, and if we didn't think they were great, they would have been culled at a sample stage that is why we only offer some minor customisations - hemming, not tapering or other alterations as we believe in our cuts, and snap upgrading.
We may start offering some embroidery options. We're not going to start doing any other alterations.

If people want to remove tags, Ws, add things, patch things, chop things, etc, more power to them, but it's not our bag. We are a brand, and we will continue to brand our goods. The feedback received has been heard; some people like it, some people don't. But we can't please everyone.

[october rust]

It’s ironic this thread was bumped after 7 years a week before the spring/summer preview where the added branding became a topic of discussion. Too much of a coincidence to be a coincidence?

[Aetas]

@Brandrea said in The Red W:

If I could, I’d buy a larger Iron Heart tag …

… make your own out of an IH-patch and some Velcro.

For example this ‚Patagucci‘ will imbricate the original Patagonia tag on my jacket soon.

[endo]

nice one @Aetas

[Brandrea]

@Aetas brilliant!

[goosehd]

…I just love when winter’s cabin fever sets in.

[Mizmazzle]

@Alex this is a highly, respectable response. Change comes hard for many and you can’t make everyone happy. IH is almost more than a brand for many of us and has moved into a way of life. In the grand scheme of things, these evolutionary stages are a rather unique moment in brand history that gives us all something to debate. That’s why we love this forum and why we respect the leadership of the company. We are allowed to be heard and share ideas and feel we are a part of this whole organism. Thanks for that!

[GraemeE]

This thread reminds me a lot of drunken arguments with my friends about which beatles album is the best.

Even the "worst" album is still better than most things and it's fun to antagonize friends

[J-IV]

Sounds like we're not getting any Red W all over print undies anytime soon, are we?

[Giles]

We've asked Haraki to do his take on these. Red W replacing the yellow gull...

[Tago Mago]

half-arsed attempt, plenty of unused space for additional Ws. Go big or go home

[Giles]

Good point......We'll get back to H

[scarfmace]

my kids noticed last week that I have the W on my socks and asked what it meant (they are 5 and 7 so they are asking questions about everything) and my youngest also said: you also have it on your pants! So despite being subtle, they do get noticed

[Oaktavia]

@Giles

[Giles]

Wassup

[Oaktavia]

@Giles said in The Red W:

Wassup

Was reacting to those over pocketed pants.

[Gavin666]

The Red W on the side of a jean or shirt pocket I think looks great, anywhere else such as breast aka RL, etc not at all keen. Much prefer this to the “cheap and tacky” (imo) Iron Heart stitch on on the shirt pocket.

[goosehd]

Everything in today’s society has some sort of branding from the appliances in our home, to the cars we drive, and the clothes we wear.

It’s an inescapable fact that it acts as a form of subtle advertising and a way for others to recognize those brands.

The red “w” and the Ironheart label are small and fairly unobtrusive and I would gladly wear it than some of the “Gucci” or “Fendi” branded clothing I see worn in and around the streets.

We each make a decision to support the brands we like and want to support. I choose to support Ironheart and the people behind the clothing.

Just my $.02

[Giles]

@Oaktavia said in The Red W:

@Giles said in The Red W:

Wassup

Was reacting to those over pocketed pants.

I know