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    Iron Heart Fall/Winter 2025 Live Reveal - Thursday 12th of June at 1700BST

    The Red W

    The Resource Centre
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    • BrandreaB
      Brandrea
      Raw and Unwashed
      Joined:

      If I could, I’d buy a larger Iron Heart tag for my IHJ75 winter parka and sew it on.

      This jacket is a beast and is deserving of a bigger tag or the W or BOTH lol

      last edited by AetasA 1 Reply Last reply Reply Quote 0
      • AlexA
        Alex
        IHUK Crew
        Joined:

        @Mizmazzle thanks mate, i appreciate the idea, and you thinking outside the box but we stand behind our brand so we won't start offering this service.

        We make great clothes, and if we didn't think they were great, they would have been culled at a sample stage that is why we only offer some minor customisations - hemming, not tapering or other alterations as we believe in our cuts, and snap upgrading.
        We may start offering some embroidery options. We're not going to start doing any other alterations.

        If people want to remove tags, Ws, add things, patch things, chop things, etc, more power to them, but it's not our bag. We are a brand, and we will continue to brand our goods. The feedback received has been heard; some people like it, some people don't. But we can't please everyone.

        last edited by MizmazzleM 1 Reply Last reply Reply Quote 9
        • october rustO
          october rust
          Haraki san Student
          Joined:

          It’s ironic this thread was bumped after 7 years a week before the spring/summer preview where the added branding became a topic of discussion. Too much of a coincidence to be a coincidence? 😝

          last edited by 1 Reply Last reply Reply Quote 2
          • AetasA
            Aetas
            見習いボス
            @Brandrea
            Joined:

            @Brandrea said in The Red W:

            If I could, I’d buy a larger Iron Heart tag …

            … make your own out of an IH-patch and some Velcro.

            For example this ‚Patagucci‘ will imbricate the original Patagonia tag on my jacket soon.

            IMG_4124.jpeg

            last edited by BrandreaB 1 Reply Last reply Reply Quote 4
            • endoE
              endo
              見習いボス
              Joined:

              😁 nice one @Aetas

              si tacuisses

              last edited by 1 Reply Last reply Reply Quote 1
              • BrandreaB
                Brandrea
                Raw and Unwashed
                @Aetas
                Joined:

                @Aetas brilliant!

                last edited by 1 Reply Last reply Reply Quote 1
                • goosehdG
                  goosehd
                  Mod Squad
                  Joined:

                  …I just love when winter’s cabin fever sets in.

                  "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                  last edited by 1 Reply Last reply Reply Quote 3
                  • MizmazzleM
                    Mizmazzle
                    見習いボス
                    @Alex
                    Joined:

                    @Alex this is a highly, respectable response. Change comes hard for many and you can’t make everyone happy. IH is almost more than a brand for many of us and has moved into a way of life. In the grand scheme of things, these evolutionary stages are a rather unique moment in brand history that gives us all something to debate. That’s why we love this forum and why we respect the leadership of the company. We are allowed to be heard and share ideas and feel we are a part of this whole organism. Thanks for that!

                    In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                    last edited by 1 Reply Last reply Reply Quote 3
                    • GraemeEG
                      GraemeE
                      Joined:

                      This thread reminds me a lot of drunken arguments with my friends about which beatles album is the best.

                      Even the "worst" album is still better than most things and it's fun to antagonize friends

                      last edited by 1 Reply Last reply Reply Quote 2
                      • J-IVJ
                        J-IV
                        啓蒙家
                        Joined:

                        Sounds like we're not getting any Red W all over print undies anytime soon, are we?

                        I'm as ugly as you

                        last edited by 1 Reply Last reply Reply Quote 1
                        • GilesG
                          Giles
                          IHUK Crew
                          Joined:

                          We've asked Haraki to do his take on these. Red W replacing the yellow gull...

                          image.png

                          "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                          last edited by OaktaviaO 1 Reply Last reply Reply Quote 8
                          • Tago MagoT
                            Tago Mago
                            Mod Squad
                            Joined:

                            half-arsed attempt, plenty of unused space for additional Ws. Go big or go home

                            last edited by 1 Reply Last reply Reply Quote 1
                            • GilesG
                              Giles
                              IHUK Crew
                              Joined:

                              Good point......We'll get back to H

                              "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                              last edited by 1 Reply Last reply Reply Quote 1
                              • scarfmaceS
                                scarfmace
                                Haraki san Expert
                                Joined:

                                my kids noticed last week that I have the W on my socks and asked what it meant (they are 5 and 7 so they are asking questions about everything) and my youngest also said: you also have it on your pants! So despite being subtle, they do get noticed

                                "It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

                                last edited by 1 Reply Last reply Reply Quote 1
                                • OaktaviaO
                                  Oaktavia
                                  見習いボス
                                  @Giles
                                  Joined:

                                  @Giles 🤢

                                  IG: electricindigowizard

                                  "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                  WTB: IHJ-72- XL/XXL

                                  last edited by OaktaviaO 1 Reply Last reply Reply Quote 0
                                  • GilesG
                                    Giles
                                    IHUK Crew
                                    Joined:

                                    Wassup 🙂

                                    "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • OaktaviaO
                                      Oaktavia
                                      見習いボス
                                      @Oaktavia
                                      Joined:

                                      @Giles said in The Red W:

                                      Wassup 🙂

                                      Was reacting to those over pocketed pants.

                                      IG: electricindigowizard

                                      "Possibly splitting hairs, but I consider @Oaktavia to be the beardy, dank High Magus of this denim game…" @neph93

                                      WTB: IHJ-72- XL/XXL

                                      last edited by Oaktavia GilesG 1 Reply Last reply Reply Quote 0
                                      • G
                                        Gavin666
                                        Raw and Unwashed
                                        Joined:

                                        The Red W on the side of a jean or shirt pocket I think looks great, anywhere else such as breast aka RL, etc not at all keen. Much prefer this to the “cheap and tacky” (imo) Iron Heart stitch on on the shirt pocket.

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • goosehdG
                                          goosehd
                                          Mod Squad
                                          Joined:

                                          Everything in today’s society has some sort of branding from the appliances in our home, to the cars we drive, and the clothes we wear.

                                          It’s an inescapable fact that it acts as a form of subtle advertising and a way for others to recognize those brands.

                                          The red “w” and the Ironheart label are small and fairly unobtrusive and I would gladly wear it than some of the “Gucci” or “Fendi” branded clothing I see worn in and around the streets.

                                          We each make a decision to support the brands we like and want to support. I choose to support Ironheart and the people behind the clothing.

                                          Just my $.02

                                          "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

                                          last edited by 1 Reply Last reply Reply Quote 1
                                          • GilesG
                                            Giles
                                            IHUK Crew
                                            @Oaktavia
                                            Joined:

                                            @Oaktavia said in The Red W:

                                            @Giles said in The Red W:

                                            Wassup 🙂

                                            Was reacting to those over pocketed pants.

                                            I know

                                            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                            last edited by 1 Reply Last reply Reply Quote 0
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