Iron Heart Loyalty Vouchers - 2026 and Beyond
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Exclusive products for the super fans could be worth considering. The sort of things that only the most dedicated of IH fan might want, so not the early access stuff. I am unlikely to make the cut any time soon, mostly because everything I want sells out quicker than I manage to buy it.
Like the idea of pillow cases, or collars for pets, something a bit off brand so not likely to appeal to the masses but that would for those who love it all.
I love the idea of ordering a jacket and getting a collar for the dog in the same fabric that gets to fade at the same time.
Things made with the ends of the rolls, leftovers and offcuts. Nothing general customers will feel hard done by missing out on, but little bits of joy for the die hards.
N1 deck slippers, UHF boxers, discounted snap upgrades, or a special top button.
The key thing is to work out if you want to encourage the loyalty, or reward it.
Tiers or surprises.
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Increased percentage of credit for Re:love items?
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15+ years, thousands spent, meeting the boss--never knew there was a loyalty program lol
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I work with a manufacturer who work close to a brewery and periodically they get a special batch of beer brewed which they send with equipment sales. It also appears at trade shows and has allot to answer for.
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@Mister_Brue said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
Also, @Alex It’s obviously an important metric for the company, but could you not call it what it is, which is “Customer Spending”, which is not necessarily ‘loyalty’?
We could call it all sorts, but its been called 'loyalty' since its inception at Iron Heart well before my time, and continuing the naming convention in today's announcement seemed like the best way to ensure people followed along.
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@Alex said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
@dave when i search your email address, i get hits for previous years loyalty voucher emails - not super scientific, but perhaps you were included but never got the emails?
I had one for helping keep the lights on during covid after buying something in 2020 or 21, but that's all i remember seeing. I'm not complaining--just the program was pretty under the radar if other things came out and never influenced any purchase I made
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My 10 cents worth.
I dislike with some large degree of venom, things that are only available to the "elite". It's one thing getting say, a USD50 discount voucher that no one need to know about except us and you, it's another thing completely, lording it about in a piece of kit that only you, and your high spending mates get offered.....
@Mister_Brue Notice I said spending not loyal....
But I 100% agree with @alex, it's what we have always called it. No need to change it IMHO....
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Exclusive free goodies included every now and then in purchases may be good.
Pre-sales or early access was my first thought but may go against what was said in the email really.
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Bummer about the voucher, but I do understand why, considering basic core items are never in stock.
What was being referenced as the “flash sale” in the email? Was this the sale we’d sometimes see towards the end of summer on some items (I think it was 10%?). I don't remember much beyond that.
I agree with Giles, the items for elite members would leave a sour taste in my mouth. I spent a fortune in 22, 23, 24 but not nearly as much in 25. If it was calculated by last year I’d look like an infrequent shopper and not “loyal”.
Personally, small, quality items included in a purchase as a nice surprise would be fine with me. Mugs, patches and smaller quality items that probably have high margin and low cost for the brand would be nice thank you’s.
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@nrtphotos said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
What was being referenced as the “flash sale” in the email? Was this the sale we’d sometimes see towards the end of summer on some items (I think it was 10%?). I don't remember much beyond that.
Occasionally, we would do a site wide sale with 10-15% off everything. We won't do these until we can control the supply of goods again.
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An hour video call with an IH staff member of your choice.
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Actually want to thank Iron Heart for everything you've done. As a US customer I have had nothing but exemplary customer service with every order I've placed. The attention and care you've shown in every detail from the initial web interaction and product description, to the final order arrival and care in shipping is truly unequaled. No need for anything else. Thank you again, David
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Loyalty can be hard to measure anyway when you have multiple vendors. If you think loyal to the brand, you don't see the 3 pairs of jeans i got between IHJP and SE, the other few things i got in Japan, or the 2nd pair of shorts I got from one of the US dealers in 2025
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Are you still going to hand out the "excellence in forum contribution" vouchers that i have been receiving annually since 2019 @Giles ?
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The loyalty scheme was devised by me and Paula. It was deliberately kept under the radar, because we wanted people to spend how they would normally spend and because they loved the Iron Heart stuff NOT to spend so they could get a voucher. That may sound like a semantic, but it is not.
We never advertised it and it was not a "right" so don't bitch because something we did not talk about stops.
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Maybe it’s because I have the memory of a goldfish, but the loyalty voucher has always been a pleasant surprise, not something I took for granted
My two cents: niche items only available to regulars is a good idea. Stickers, patches, mugs etc. And maybe just throw in some chocolate and a note saying “thank you for being a repeat costumer”, every once in a while.
My only reservation would be something like early access to core items based on previous purchases. As some of you know I am somewhat of a wine collector. And if there is one part of being interested I wine that I detest, it is the allocation part of it. Basically it means that in order to buy a coveted wine, you need to buy a lot of other stuff, that you may not want. I’d hate for that to happen here.
That said I’d have no problem with you ensuring that favored costumers get the items they really desire. But do that on an individual basis, and don’t make it transparent.
