Iron Heart Loyalty Vouchers - 2026 and Beyond
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@Alex Ha! It's a slow Friday afternoon here!
- A point system? Purchases earn points. These can be saved and then redeemed for vouchers OR spent in an area of the store for items (not necessarily clothing related) that can only be redeemed for points. Perhaps you guys collab with someone making high-quality laminate prints to do a 1-250/250 run of art for the wall, with the design by Haraki or something. The vouchers option would fulfil the same function as the previous, discretionary loyalty discount, but be more predictable (because vouchers have a set points-value), and possibly affect the bottom line less as and when people decide they'd like to save up for an item.
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How do you get on such a loyalty list?
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I think @EdH and @Chap both have great ideas, I dont think you necessarily need to do early access, as much as I would love that if I was on the list, it might rub some people the wrong way given that people already get really frustrated by not getting it when they have a fair chance.
I see some of these things from the days past that have been released like rugs, pillows, calendars or other non-clothing related items, doing something like that each year for the loyalty list would be pretty cool, I would assume its the people on the loyalty list who would be proudly displaying those things (i know i would)
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- Every £ spent earns a ticket to a lottery. At the end of the year, you run the lottery and the jackpot winner gets their mortgage paid off by Giles personally. Encourages a gambler's mentality among customers, leading to (even more) compulsive spending on IH.
- Every £ spent earns a ticket to a lottery. At the end of the year, you run the lottery and the jackpot winner gets their mortgage paid off by Giles personally. Encourages a gambler's mentality among customers, leading to (even more) compulsive spending on IH.
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@Ikeaparty said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
I see some of these things from the days past that have been released like rugs, pillows, calendars or other non-clothing related items
Yeah, this sort of thing could go into a points-redeemable store too.
To my mind, points are fairer than a discretionary "you're more/less loyal" judgment that gates access to the exclusive stuff. What if nothing appealed to someone from the latest seasonal collection(s), or they've already got a full wardrobe and nothing needs replacing yet?
Bonus points could also be awarded for introducing someone who makes a qualifying purchase, being active on the forums (up to a point, or people will try to game it with spam), birthday rewards, etc.
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@Alex
The amount I get every year.
I have no complaints. Really to be honest the company has done me more favours. Base on my trust.
Even if the loyalty vouchers permanently stops.
Won’t upset me. As you know you can’t put a price a good friendship.I will speak to you in Hamburg.
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The loyalty vouchers were nice. Not only a nice gesture, but actually meaningful and useful! So many merchants do these lame promos but are basically worthless or just junk.
That said, I love all the ideas and the thought of something else coming. You guys really can’t do wrong in my eyes. And that’s coming from a guy who sees and pays the prices in Canadian dollars! Yikes,
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@Mizmazzle said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
@Alex not trying to sound like a kiss ass here, but as a customer from the US...i'll just say that ya'll covering tariff BS and duties costs is thanks enough for my loyalty!
True, because when you guys clear out IHUK of [insert item] and there is still stock in countless US stores, UK buyers are essentially f’d, because it doesn’t work the other way around.
Also, @Alex It’s obviously an important metric for the company, but could you not call it what it is, which is “Customer Spending”, which is not necessarily ‘loyalty’?
Edit - @sabergirl Case in point.
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Exclusive products for the super fans could be worth considering. The sort of things that only the most dedicated of IH fan might want, so not the early access stuff. I am unlikely to make the cut any time soon, mostly because everything I want sells out quicker than I manage to buy it.
Like the idea of pillow cases, or collars for pets, something a bit off brand so not likely to appeal to the masses but that would for those who love it all.
I love the idea of ordering a jacket and getting a collar for the dog in the same fabric that gets to fade at the same time.
Things made with the ends of the rolls, leftovers and offcuts. Nothing general customers will feel hard done by missing out on, but little bits of joy for the die hards.
N1 deck slippers, UHF boxers, discounted snap upgrades, or a special top button.
The key thing is to work out if you want to encourage the loyalty, or reward it.
Tiers or surprises.
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Increased percentage of credit for Re:love items?
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15+ years, thousands spent, meeting the boss--never knew there was a loyalty program lol
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I work with a manufacturer who work close to a brewery and periodically they get a special batch of beer brewed which they send with equipment sales. It also appears at trade shows and has allot to answer for.
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@Mister_Brue said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
Also, @Alex It’s obviously an important metric for the company, but could you not call it what it is, which is “Customer Spending”, which is not necessarily ‘loyalty’?
We could call it all sorts, but its been called 'loyalty' since its inception at Iron Heart well before my time, and continuing the naming convention in today's announcement seemed like the best way to ensure people followed along.
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@Alex said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
@dave when i search your email address, i get hits for previous years loyalty voucher emails - not super scientific, but perhaps you were included but never got the emails?
I had one for helping keep the lights on during covid after buying something in 2020 or 21, but that's all i remember seeing. I'm not complaining--just the program was pretty under the radar if other things came out and never influenced any purchase I made
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My 10 cents worth.
I dislike with some large degree of venom, things that are only available to the "elite". It's one thing getting say, a USD50 discount voucher that no one need to know about except us and you, it's another thing completely, lording it about in a piece of kit that only you, and your high spending mates get offered.....
@Mister_Brue Notice I said spending not loyal....
But I 100% agree with @alex, it's what we have always called it. No need to change it IMHO....
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Exclusive free goodies included every now and then in purchases may be good.
Pre-sales or early access was my first thought but may go against what was said in the email really.
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Bummer about the voucher, but I do understand why, considering basic core items are never in stock.
What was being referenced as the “flash sale” in the email? Was this the sale we’d sometimes see towards the end of summer on some items (I think it was 10%?). I don't remember much beyond that.
I agree with Giles, the items for elite members would leave a sour taste in my mouth. I spent a fortune in 22, 23, 24 but not nearly as much in 25. If it was calculated by last year I’d look like an infrequent shopper and not “loyal”.
Personally, small, quality items included in a purchase as a nice surprise would be fine with me. Mugs, patches and smaller quality items that probably have high margin and low cost for the brand would be nice thank you’s.
