Iron Heart Spring/Summer 2026 - Collection Premiere Wednesday 11th February at 1700GMT

[AdamJ]

Iron Heart Spring/Summer '26 Collection YouTube Premiere

FW25 may not be over just yet, but we can’t keep this under wraps much longer — Iron Heart Spring/Summer ’26 is on the way!

The collection will be revealed on our YouTube channel on Wednesday, February 11th at 17:00 GMT.

However, we’re doing things a little differently this time around. Instead of our usual livestream, we’ve decided to produce a pre-recorded video, allowing for higher overall quality, a more concise presentation, and — most importantly — a greater level of detail to be captured in the fabrics.

The whole reason we did this previously via a livestream was to encourage conversation with you guys in real time. So if you were a fan of this format, don’t worry: the video will be debuted using YouTube’s “Premiere” feature. This means you can still join a watch party as it premieres live at 5pm UK time, where we’ll be viewing along with you and answering questions on both this forum thread and the YouTube chat in real time.

Just a heads up, @Alex was unable to be part of the video at the time of filming (as he was suffering from flu), but @adamc has done a top job on presenting it solo — so be nice to him! 

We’ve got some great pieces set to drop over the coming months — with a mix of new and returning cuts showcasing some wonderful new fabrics — and we can’t wait for you all to check them out. In the meantime, head over to the YouTube channel to set a reminder, and we’ll see you next Wednesday for a first look at Iron Heart SS26:

As soon as the premiere is over, we’ll be setting the product preview pages live. You’ll be able to view the full collection on the site, and as usual, don’t forget to sign up for notifications so you don’t miss a launch.

[AdamJ]

It's time

[Daniel San]

curious what great stuff you have for us

[Nick]

[tenuin]

Excited to see what's been cooking!

[Brandrea]

Can’t wait

[Tobi]

Nice! Indeed if there was one thing that often did not work out very well is attempting live-streamed close-ups of fabrics.. so this should be more relaxed on your side!

[Oaktavia]

Hell yeah I love the reveals each year! This is a good idea to change it up a bit. I look forward to it.

[Denimhead 0]

[Kasi]

Am game

[Alex]

@Tobi i think more importantly the number of questions plummeted. A few years ago, I did 3 a day for 2 or 3 days, and each one alone had more questions combined than the last few seasons' one-off ones. No point doing a live if theres no audience feedback

[endo]

nice

[the1983]

aww yisss

[louisbosco]

surely there's outtakes too?!

[AdamJ]

@louisbosco no mate, One Take Crawshaw is what we're calling him. @SamD like Hitchcock behind the lense

[Ikeaparty]

Weooooo looking forward to it!

[Oaktavia]

@AdamJ said in Iron Heart Spring/Summer 2026 - Collection Premiere Wednesday 11th February at 1700GMT:

One Take Crawshaw

[goosehd]

@AdamJ …is there a trapped in a phone booth with birds attacking scene or just you guys throwing random things at @AdamC trying to break his concentration?

[jordanscollected]

This is a great change. The Q&A section, while a great idea, ended up feeling clunky with questions about restocks and other unaffiliated rando's.

Fingers crossed for some eVent tech shorts, especially if it's @AdamJ 's legs we get to see.

[SamD]

@AdamJ Selvedge Spielberg