This shirt is something else. Looks great in photos but in person...damn. Once again Courtney looking top tier. The shoot was delayed by a few minutes because I couldn't stop touching/feeling the shirt. Yes, Courtney was wearing it at the time.

I was new to the Japanese selvedge game and the realisation that I've been doing denim wrong all these years hit me hard enough to know that I only had the single choice; to dive deep into Iron Heart one piece at a time. And where else to start? Jeans. Because a journey has to start somewhere, and where better, right?

Santa Josh delivered the 777 as the perfect fit after I joined the team in October 2024. The fades are coming along extremely well too (for anyone thinking of asking; the fade on the left hand side pocket is usually home to a iPhone 16 Pro Max in my pocket - so no, I'm not pleased to see you - settle down).

Love these jeans. Currently also got 777 natural indigo for that more prolonged fading journey. Looking to make it a hattrick soon but perhaps trying something different?

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

Squad Goals

BTS out and about in Wapping, with James and Rudi, snapping the new incoming drops/restocks. Pro shots from James to follow in the product threads.

IHG camera roll drop !

Here we go. The fades are in.

Much love to Adam Welch for the commitment and wear.

58 days, 2 soaks, 5 washes.

Some words from Adam on the journey:

"Here are the last snaps in the wild of this beauty. The weather has been less than ideal, but the essence of the evolution is still evident in these exposures. It is an extraordinary example of Iron Heart. The complexity of the weave, the cut, the luxuriously light yet impervious fabric, and the fabulous fade potential make this a competitive complement to the 12oz Wabash. Any conscious connoisseur would undeniably need both.

This has been an exhilarating experience, and I hope it won’t be the last. I want to extend my gratitude and appreciation to all y’all for the opportunity to contribute creatively to Iron Heart, something that has been a dream of mine for a long time. Thank you!

I’m looking forward to the Fall/Winter Release, hopefully people will be able to see the potential in this beauty. It was coming alive these last few weeks, and I’m sure that with only a little more attention, the fades will become monumentally mesmerizing. Indigo Herringbone for the win!"

You can view the crew's vitals here

You can view the crew's vitals here

You can view the crew's vitals here

Considering the size of their dev team(s) and budget and almost 15 (?) odd years + being able to get the most out of current gen tech - it's a little unfair on all other devs making games. But I'm here for it.

Looking absolutely amazing, no way Rockstar could even botch this if they tried. Some of the details are insane. An Aussie streamer spent 2.5 hours with Rockstar a few months back watching game play with a lead dev. Said at one point Jason was eating an apple in a safe house apartment and when he finished it, he held onto the apple core and then chucked it into the bin. What the fuck haha, so unnecessary and yet it's in the game

Soundtrack slaps too. The vibrancy of the world, NPC's, just wow. We also got a sneak look at some of the classic Rockstar satire (with the tv ads).

Oh yeah and @AdamJ, if you see this, I've submitted a three month annual leave request from November 19th. Thanks mate.

I still have the box for the very first GTA. Been the most consistent thing in my life tbf, never let me down

@ChrisC I look at Red Dead II. The immersion was fantastic, the subtle things, NPC's building houses, going about their day. It's a bit more tricky to repeat this magic sauce in a densely populated city for GTA, for sure.

Do think the hype will underwhelm some gamers that are expecting a full on life-sim when GTA has always been a sandbox with RPG elements, but basically just lots of guns and cars.

I did see some of the leaks, footage from 2023, and it has defo evolved as it should.

Just praying for 40fps minimum for PS5.

@JoshC

What a sad little life, Josh.

I'm going to allow myself to be triggered by the poking of the hornets nest and attempt to take your hilarity and turn it into serious football discussion.

It isn't really £400M. Net spend = great financials. We are finally selling players quickly and signing players we need by paying up.

If you followed football beyond the gifs and bantz you'd know that nothing truly works on the first day. Sides need time to gel, find their rhythm and fluidity. I don't expect us to start swaggering with full confidence for 5/6 games, possibly even the first half of the season.

After years of woeful mismanagement, patience IS a virtue.

Brink of relegation last season. It's bad enough for any given Tottenham fan to have unrealistic expectations let alone an 'Arsenal supporter' trying to banter us after one game, from a fanbase that wanted Arteta sacked almost every single season in his first five seasons because: petulance. Near enough a billion quid spent but you got there in the end right? Even though you had to rely on suspect officiating (rules have now changed to combat the cheating), playing like prime Stoke City and Pep deciding to meltdown and give up before leaving City. At least you had a million odd club shop casuals turn up to the parade to cosplay. Pathetic.

Enjoy the banter, I hope it makes you very happy.

@Tago-Mago Yes. This entire season is our pre-season prep for next season.

@JoshC said in Fantasy Football (Soccer):

@Nick cant be any worse then spurs

All G. It's still pre-season for us.