This shirt is something else. Looks great in photos but in person...damn. Once again Courtney looking top tier. The shoot was delayed by a few minutes because I couldn't stop touching/feeling the shirt. Yes, Courtney was wearing it at the time.

I was new to the Japanese selvedge game and the realisation that I've been doing denim wrong all these years hit me hard enough to know that I only had the single choice; to dive deep into Iron Heart one piece at a time. And where else to start? Jeans. Because a journey has to start somewhere, and where better, right?

Santa Josh delivered the 777 as the perfect fit after I joined the team in October 2024. The fades are coming along extremely well too (for anyone thinking of asking; the fade on the left hand side pocket is usually home to a iPhone 16 Pro Max in my pocket - so no, I'm not pleased to see you - settle down).

Love these jeans. Currently also got 777 natural indigo for that more prolonged fading journey. Looking to make it a hattrick soon but perhaps trying something different?

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

Squad Goals

BTS out and about in Wapping, with James and Rudi, snapping the new incoming drops/restocks. Pro shots from James to follow in the product threads.

IHG camera roll drop !

Here we go. The fades are in.

Much love to Adam Welch for the commitment and wear.

58 days, 2 soaks, 5 washes.

Some words from Adam on the journey:

"Here are the last snaps in the wild of this beauty. The weather has been less than ideal, but the essence of the evolution is still evident in these exposures. It is an extraordinary example of Iron Heart. The complexity of the weave, the cut, the luxuriously light yet impervious fabric, and the fabulous fade potential make this a competitive complement to the 12oz Wabash. Any conscious connoisseur would undeniably need both.

This has been an exhilarating experience, and I hope it won’t be the last. I want to extend my gratitude and appreciation to all y’all for the opportunity to contribute creatively to Iron Heart, something that has been a dream of mine for a long time. Thank you!

I’m looking forward to the Fall/Winter Release, hopefully people will be able to see the potential in this beauty. It was coming alive these last few weeks, and I’m sure that with only a little more attention, the fades will become monumentally mesmerizing. Indigo Herringbone for the win!"

Nothing is truly perfect. It's the imperfections that we're attracted to.

Works for movies or Hinge.

Historically accurate says Musk (sorry, last time I mention him). Someone should also inform him about Greek port towns in ancient Greece and how cosmopolitan they were and how inclusive that particular civilisation was*.

*hopefully I have this right

@mclaincausey Wait for Elon Musk to find out the dynamics and details of Spartans between them, their wife and their lover.

The mum and dad thing is just us conditioned to think that anything ancient (Greek or Roman or Egyptian etc) has to be Shakespearean English to be authentic when, well, that isn't in the slightest bit authentic. Or for them to speak in an antiquated manner. I liked they went contemporary and tbh, I didn't get distracted at all. If it was all in classical dialect (whatever that is) I reckon it would have been far more distracting.

The mum and dad part of it, well, surely it's just translated right? Him saying 'father' appears more serious of a word but the Greeks back then would have referenced their parents using whatever the equivalent of mum and dad was.

I feel like I'm coming across as a Nolan fanboy at this point

ffs

Yeah. Social media generation too. Take for example what Marvel do. They have super snappy footage and then the logo and then the trailer. It's literally a trailer for a trailer. I dont listen to the radio but Capital here in London/UK also have a preview of a track (like the hook) before playing the track. Not always but when they want to let the people know 'oooh there's a banger coming up'.

Reality is, it's Capital, there are no bangers.

Digital life has trained people to have no attention span.

There should be no third act teasers in any trailers. I get there is tested psychology with this - I personally forget all the potential spoilers - but there have been scenes in other films ruined by knowing what's coming up. It's like Hollywood etc think everyone is stupid so 'here's pretty much all the action scenes to entice you into watching the movie'. The psychology I think is that 'we' often do forget what we've previously been teased when sat down with popcorn ready to watch. But they will never go full sneaky because I guess some people only watch movies because of trailers lol.

Hmm. Interesting discussion. I'm going to dumb it down and not be critical at all. Pure vibes.

The Odyssey was fucking immense. Brilliant movie, loved every second of it, could not care less about the ridiculous smear campaign pre-launch and as for the adaption and tone - well, here's the thing. It's in the spirit of the very essence of what makes a myth, a myth. These tales were shared orally, from one generation to another before someone cared to write them down. Interpretation can be different, this is fiction based on fiction after all and if the experience is profound, then it's done its job. Even my kid, 16 years young, turns to me at the end of the movie and simply states '10 out of 10'. A near 3 hour movie and not a second wasted IMO.

On the topic of myths and how 'we' (the collective human race) tell stories - take the Brothers Grimm writing very violent and sexualised stories that then evolved into tales for children with morals and mostly happy endings before finding their way to box office musicals, often reinvented with vibrant narrative changes. This is simply what we do and by doing so we keep these 'stories' relevant for each passing generation. Maybe the message gets distorted but freedom of expression and creation is something that should always be encouraged and celebrated.

Oh dear. I've triggered myself into 'critical mode'. Placing the vibes aside for a moment...

Seen a lot of discourse and almost got into a very heated argument with someone in my family over the movie (they said they would not watch it because it's WOKE and I honestly wanted to flip a table over when this was said, angered by the sheer ignorance of it). So much of what some people assume about the Odyssey and especially the Trojan Wars is often misguided cultural references from those very same reinventions and, especially early Hollywood, questionable casting and script writing. I'm about to order The Iliad and The Odyssey books (have not read either since I was in my 20s) and I'm looking at Emily Wilson's translations. Even this act has people telling me that 'nah, that translation isn't the one you want, it's influenced by x y and z and blah blah blah'. Anyways, my point is, we often don't just enjoy something for what it is - what the creator has shared with us - and we lose ourselves in the want for a perception of it that suits are own personal desires. If that makes sense.

Turns out I didn't dumb down my opinions on this