This shirt is something else. Looks great in photos but in person...damn. Once again Courtney looking top tier. The shoot was delayed by a few minutes because I couldn't stop touching/feeling the shirt. Yes, Courtney was wearing it at the time.

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

Here we go. The fades are in.

Much love to Adam Welch for the commitment and wear.

58 days, 2 soaks, 5 washes.

Some words from Adam on the journey:

"Here are the last snaps in the wild of this beauty. The weather has been less than ideal, but the essence of the evolution is still evident in these exposures. It is an extraordinary example of Iron Heart. The complexity of the weave, the cut, the luxuriously light yet impervious fabric, and the fabulous fade potential make this a competitive complement to the 12oz Wabash. Any conscious connoisseur would undeniably need both.

This has been an exhilarating experience, and I hope it won’t be the last. I want to extend my gratitude and appreciation to all y’all for the opportunity to contribute creatively to Iron Heart, something that has been a dream of mine for a long time. Thank you!

I’m looking forward to the Fall/Winter Release, hopefully people will be able to see the potential in this beauty. It was coming alive these last few weeks, and I’m sure that with only a little more attention, the fades will become monumentally mesmerizing. Indigo Herringbone for the win!"

Obligatory selvedge, Jordans, IH logo photo share

The man doing the snapping, getting snapped

Love how transformative the look is when you either go single or double cuff. Almost feels like a different pair of denims.

IH-777S-18 x Air Jordan Gore-Tex

Also wearing an all-black 'Bucks' cap. But let's not talk about the Bucks until we've managed to go at least three games without a loss.

Bonus fade comparison.

This was at the 52 days stage - 2 soaks, 3 full washes vs the IHJ-530 with hundreds of days and 10+ washes.

Playing Haaland is points security because everyone else is doing the same (so it's an equaliser). The fun is when you either don't captain him or don't have him at all (well done on that).

One of the Duffer Bros in IH.

Corduroy Modified Type III black.

@tvaillant75

Hey mate, sorry for missing this question! I wouldn’t say SBG stretches less, but it can feel a little tighter which might have less give - but really down to wear and how much stress is placed on the fabric. I'd say it's not an exact science with stretching, but one inch give is probably the safest rule to follow.

@indigostiff It's Natural horsehide leather