This shirt is something else. Looks great in photos but in person...damn. Once again Courtney looking top tier. The shoot was delayed by a few minutes because I couldn't stop touching/feeling the shirt. Yes, Courtney was wearing it at the time.

I was new to the Japanese selvedge game and the realisation that I've been doing denim wrong all these years hit me hard enough to know that I only had the single choice; to dive deep into Iron Heart one piece at a time. And where else to start? Jeans. Because a journey has to start somewhere, and where better, right?

Santa Josh delivered the 777 as the perfect fit after I joined the team in October 2024. The fades are coming along extremely well too (for anyone thinking of asking; the fade on the left hand side pocket is usually home to a iPhone 16 Pro Max in my pocket - so no, I'm not pleased to see you - settle down).

Love these jeans. Currently also got 777 natural indigo for that more prolonged fading journey. Looking to make it a hattrick soon but perhaps trying something different?

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

Squad Goals

BTS out and about in Wapping, with James and Rudi, snapping the new incoming drops/restocks. Pro shots from James to follow in the product threads.

IHG camera roll drop !

Here we go. The fades are in.

Much love to Adam Welch for the commitment and wear.

58 days, 2 soaks, 5 washes.

Some words from Adam on the journey:

"Here are the last snaps in the wild of this beauty. The weather has been less than ideal, but the essence of the evolution is still evident in these exposures. It is an extraordinary example of Iron Heart. The complexity of the weave, the cut, the luxuriously light yet impervious fabric, and the fabulous fade potential make this a competitive complement to the 12oz Wabash. Any conscious connoisseur would undeniably need both.

This has been an exhilarating experience, and I hope it won’t be the last. I want to extend my gratitude and appreciation to all y’all for the opportunity to contribute creatively to Iron Heart, something that has been a dream of mine for a long time. Thank you!

I’m looking forward to the Fall/Winter Release, hopefully people will be able to see the potential in this beauty. It was coming alive these last few weeks, and I’m sure that with only a little more attention, the fades will become monumentally mesmerizing. Indigo Herringbone for the win!"

Path of Exile II 'releasing' out of early access in December. It's a bit more geeky than Diablo but can imagine sinking a lot of time into it, if and when I finish GTA.

Would love Zero Parades on the Switch II

Not long now. Going to avoid all discourse and reviews on launch day and the week that follows. Already seen some triggering knee-jerking (no doubt the biggest game of all time will somehow leave certain gamers a little overwhelmed then underwhelmed). There's a generation of kids that just played GTA Online that think GTA6 is going to be a life simulator. Anyways. Soon, we ride.

Elsewhere, Ocarina of Time is beautiful. If you have kids, get them to play it (esp if it's an introduction to gaming). If you don't, then claim the nostalgia. The game was ground breaking when released 30 years ago. Nintendo have done a magical job is aligning it to modern day tech. Win after win after win for them this past year.

Rudi wearing waist 34

You can view the crew's vitals here

Rudi wearing waist 34

You can view the crew's vitals here

Rudi is wearing waist 34.

You can view the crew's vitals here

More of Rudi in a Large.

James wears S
Steve and Bailey wear L
Chris wears XL
Josh wears 2XL

You can view the crew's vitals here

Sam in a L

You can view the crew's vitals here