This shirt is something else. Looks great in photos but in person...damn. Once again Courtney looking top tier. The shoot was delayed by a few minutes because I couldn't stop touching/feeling the shirt. Yes, Courtney was wearing it at the time.

I was new to the Japanese selvedge game and the realisation that I've been doing denim wrong all these years hit me hard enough to know that I only had the single choice; to dive deep into Iron Heart one piece at a time. And where else to start? Jeans. Because a journey has to start somewhere, and where better, right?

Santa Josh delivered the 777 as the perfect fit after I joined the team in October 2024. The fades are coming along extremely well too (for anyone thinking of asking; the fade on the left hand side pocket is usually home to a iPhone 16 Pro Max in my pocket - so no, I'm not pleased to see you - settle down).

Love these jeans. Currently also got 777 natural indigo for that more prolonged fading journey. Looking to make it a hattrick soon but perhaps trying something different?

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

Squad Goals

BTS out and about in Wapping, with James and Rudi, snapping the new incoming drops/restocks. Pro shots from James to follow in the product threads.

IHG camera roll drop !

Here we go. The fades are in.

Much love to Adam Welch for the commitment and wear.

58 days, 2 soaks, 5 washes.

Some words from Adam on the journey:

"Here are the last snaps in the wild of this beauty. The weather has been less than ideal, but the essence of the evolution is still evident in these exposures. It is an extraordinary example of Iron Heart. The complexity of the weave, the cut, the luxuriously light yet impervious fabric, and the fabulous fade potential make this a competitive complement to the 12oz Wabash. Any conscious connoisseur would undeniably need both.

This has been an exhilarating experience, and I hope it won’t be the last. I want to extend my gratitude and appreciation to all y’all for the opportunity to contribute creatively to Iron Heart, something that has been a dream of mine for a long time. Thank you!

I’m looking forward to the Fall/Winter Release, hopefully people will be able to see the potential in this beauty. It was coming alive these last few weeks, and I’m sure that with only a little more attention, the fades will become monumentally mesmerizing. Indigo Herringbone for the win!"

I'm a nerd. I want 60fps. But that isn't going to happen. We know nothing official about performance mode/quality mode (other than some bits from Sony) - but I'll be happy with my PS5 if we get say 40fps.

PS5 Pro will defo be 60fps and probably be the best platform to play it on (until a pc version is released).

No chance I'm buying a PS5 Pro when there's a rumour Sony are set to release a PS6 in 2027 (hoping this doesn't happen).

Who am I kidding...

TAKE MY MONEY

GTA6 pre-orders are live today so the 3rd trailer should drop soon.

Got to love Take-Two Interactive/Rockstar. The physical copy will not include a disc, just a download code. But in Dec you'll be able to buy a copy with a disc. Neat little ploy for collectors and those that want to truly 'own' their content to purchase two copies (one on release, one later). Factor in the PS6 version of the game in a couple of years and then the PC version. Think they're gonna comfortably make back the £2Billion spent to make the game. GTA5 was the most successful piece of entertainment content ever, so, oh shit ... here we go again.

Deluxe version will be around £100 in the UK. You have to pre-order to get certain in-game mission/cosmetics.

I guess it's worth it because this is a generational, cultural release. At least that's how I'm justifying it lol.

The Vanishing (1988) is brilliant. Bleak but brilliant. Didn't bother watching the remake. You can say the same thing for most things, say for example Oldboy. Didn't bother with the Hollywood remake.

However, I did love The Departed (which is a remake/reimagining) and often tell people to go watch the original; Infernal Affairs.

@1WayTrip said in Anyone here play video games?:

@Nick

Crazy they had a reveal trailer just for the box art

Gonna be an event for sure when it’s released.

Sabbatical incoming for November