This shirt is something else. Looks great in photos but in person...damn. Once again Courtney looking top tier. The shoot was delayed by a few minutes because I couldn't stop touching/feeling the shirt. Yes, Courtney was wearing it at the time.

I was new to the Japanese selvedge game and the realisation that I've been doing denim wrong all these years hit me hard enough to know that I only had the single choice; to dive deep into Iron Heart one piece at a time. And where else to start? Jeans. Because a journey has to start somewhere, and where better, right?

Santa Josh delivered the 777 as the perfect fit after I joined the team in October 2024. The fades are coming along extremely well too (for anyone thinking of asking; the fade on the left hand side pocket is usually home to a iPhone 16 Pro Max in my pocket - so no, I'm not pleased to see you - settle down).

Love these jeans. Currently also got 777 natural indigo for that more prolonged fading journey. Looking to make it a hattrick soon but perhaps trying something different?

How's everyone doing?

It's been a busy couple of weeks and wanted to share some selected snaps from week one at IH, in the studio and out and about in ye olde streets of London. Plenty more being stacked up from week two for future shares. But those will have to wait

I'll make sure to grab a self portrait or two next time!

Squad Goals

Here we go. The fades are in.

Much love to Adam Welch for the commitment and wear.

58 days, 2 soaks, 5 washes.

Some words from Adam on the journey:

"Here are the last snaps in the wild of this beauty. The weather has been less than ideal, but the essence of the evolution is still evident in these exposures. It is an extraordinary example of Iron Heart. The complexity of the weave, the cut, the luxuriously light yet impervious fabric, and the fabulous fade potential make this a competitive complement to the 12oz Wabash. Any conscious connoisseur would undeniably need both.

This has been an exhilarating experience, and I hope it won’t be the last. I want to extend my gratitude and appreciation to all y’all for the opportunity to contribute creatively to Iron Heart, something that has been a dream of mine for a long time. Thank you!

I’m looking forward to the Fall/Winter Release, hopefully people will be able to see the potential in this beauty. It was coming alive these last few weeks, and I’m sure that with only a little more attention, the fades will become monumentally mesmerizing. Indigo Herringbone for the win!"

Fav clothing item? I guess if I don't leave the house without a cap on, I feel naked (technically correct as my head is shaved - diplomatic way of saying 'Im bald').

So obviously not a IH item and more than a single 'one'. I have a problem with collecting these things. The less said about Doc Rivers and the Bucks form this season, the better. Could be worse, could be THFC caps

Obligatory selvedge, Jordans, IH logo photo share

I cant wrap my head around Crimson Desert. So much going on. Might be a 300+ hour game. Might skip this for now as I doubt it will run that well on a base PS5. The Digital Foundry preview on the PS5 Pro looks very good. Game is a RPG but seems to have everything in it. Will need to see it plays out over the coming month or so once released.

Got a Macbook Air for the kid as she's in her final year of GCSE's before A-Levels. Currently looking at the new Macbook Pro's and flirting with the idea, trying to justify it (mainly as Im sick of Windows). I have a Dell 4k touch-screen, great tech but less said about the OS the better.