Iron Heart Loyalty Vouchers - 2026 and Beyond
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The one thing I would truly treasure is a little bit of a head start on the product releases. The pressure of trying to buy a coveted piece seconds after the page goes live is stressful. (I'm thinking here of The Extractor that I've been lusting after for literally two years.)
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Didn't know there was a loyalty program until the email (how transparent can a company get!) but now I do I concur with the stickers / patches / mugs / chocolate / pencil / ideas...
IH Stickers are an enigma - I have ordered a bunch of times in the last year or so and until my last order I had never had a double sticker. I was starting the think the team went the extra extra mile and logged what each customer has / didn't have!
I love stickers in general and some thoughts I had was different "rank" stickers (though obvs this is admin and a PITA) or a season specific sticker - e.g. when the SS26 comes out for example. Another one I thought last night following @Chibs gushing on the Untucked was item specific stickers - gone off topic there but I would like them.
I could really use a Pannini style sticker album
Wonderlooper did a pencil - was thinking that would be a good one on work shirts.
If you were to do e.g. mugs would prefer something made in Japan than random thing.
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@will6er I’m sorry, did you mention Untucked????
I must have just missed getting added to the Loyalty Scheme because that’s news to me! Does this take away from the shit eating grin I have about my new Untucked?
There’s your answer.
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When you have a product and service like Iron Heart provides you really don't need a loyalty program
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@Travis2375 Agreed, and I like the fact they kept it under the radar. Just like a small surprise to those to show they are appreciated. If you're buying these (what I consider luxury to some extent) items just to get a loyalty email at the end of the year you must have more money than sense!
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I appreciate that you did the program and understand why you have to change.
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How about a follow on the gram (IG)
IG - gratefuldenimhead (jeans and boots), Norseamerican (bicycles)
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I've wondered the same about the stickers, they keeping track of which ones they give me or is there just this many different stickers?! I love them though my wife gets so excited about them I'm only allowed to keep the dups for myself she gets all the firsts
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Twisted narrative? Damn I hate to rant, but no sales, no vouchers? Who cares. I always know IH will price it right, make shit they stand behind, and let the product speak for itself. This consistency is the foundation to quality, not a slight at the consumer. What pulled me to IH in the first place was fewer, better things. All "sales" say to me is cleanup duty on a decision made upstream...I know those are broad strokes. The pressures on Japan are real, and the hype train is real. As part of the forum, maybe we can help out. If you've got 10 pairs of selvedge denim, maybe wear what you already own, get those fades! If you grabbed every piece of kit from last seasons drops, maybe sit one out and make use of what you have. Buying less, but better, is kinda the whole point of this IMO. @Matt has some sage advice from his podcast episode. Write it down on a white board, and give it some time. So maybe we all just need some Iron Heart white boards to let things marinate before we gobble up everything.
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A follow and 5 comments a year on each thousand dollar spent
@selveldgesteps
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@Grecocelt said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
What an awful way to treat loyal customers whilst dressing it up as protecting the business. Quite how any of the sycophants in the comments are buying this BS is beyond me. Not sure I have ever enjoyed a discount but it’s the twisted narrative that bothers me.
I am proud of the brand I have been part of creating. I am proud of the community we have built and I am proud of how we treat our customers.
But because this is a nice place to be, it does not suit everyone.
I have no idea why, it truly mystifies me, but like people who we don't get on when we have them to dinner, they won't be missed the next time we entertain. We can't be arsed with random unfounded negativity, life is just to damn short.
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No company obligated to give discounts. IH could have quietly stopped the loyalty voucher and probably few would have noticed. They decided to be up front.
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To try and address @Alex's question.
I first thought about different kinds of Patreon tiers content creators offer and how that could translate here.One idea could be - after live streaming a presentation of a season line up, do a 'closed door' live stream where the die hards could nerd out with you, get additional close ups, etc, on the fabrics, cuts, and colors for that season. It would be hard for everyone to make but could be recorded.
Two cents.
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Honestly if you’re a brand in a niche that prides itself on clothing that is long lasting and doesn’t need replacing often then trying to entice people to buy more stuff is a little counter intuitive.
There’s no need to have any loyalty scheme bar excellent customer service and a great community.
And to the poster a little way up - what kind of sycophant am I? What kind of sycophant do you want me to be?
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I tend to agree with this line of thinking.
In my mind, a “loyal customer” can also be someone who saves up to buy “one good thing”.
I didn’t come up with that tag line, David Himel did, and I think it’s appropriate here.I want to treat myself to one good thing. Ok maybe more than one, but you get the idea
I know I’m not a big spender here, but I can tell you, I’m a loyal customer. I honestly buy very few clothes anywhere else.
To me, the quality of the product, the breadth of the line, the creative new releases, and the customer service are what sets IH apart, and that’s why I’m a loyal customer. I don’t need a reward, I just value the experience and the products as does everyone who’s here. That’s why we’re loyal to the brand.
Last, I’d hate to see preferential treatment for new releases; they’re already hard enough to get, and the 25th anniversary items will be next level difficult I’m sure. Everyone who wants that 25th anniversary UHF should have an equal shot at getting it IMHO.
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@Brandrea said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
I’d hate to see preferential treatment for new releases
Me too....It goes back to the elitist post I made above. Does not sit comfortably with me.....
