Iron Heart Loyalty Vouchers - 2026 and Beyond
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A simple Thank You for your order has always been appreciated by me.
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What I would really love is the ability to buy a 25 year retrospective of the brand in book form as an additional product. Almost like a catalogue of the things you can no longer buy (and some that you can).
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@newtoiron I’ve mentioned this before, would love a coffee table book of all the past shirts.
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Thank you for your transparency and trying to explain the decisions that all of you are having to make. I’m certainly congratulations are due, in this climate of increasing costs for materials and supplies that you have managed to have customer demands that exceed your ability to make enough product! I think most companies would love to have that problem. Asked for perks and discounts, as Giles said it’s none of our business to praise or scold their business practices. Every company has some form of reward program and it’s naïve to think that a brand at this price point does not have a way to celebrate their premier customers. The truth of the matter is every customer whether they buy one item or 100 items always gets treated well by this company. It only makes natural sense that the whales are thanked for their continued patronage.
Ask for what would I like to see? It’s pretty simple.:
Please keep the company privately owned. Do not sell to private equity. I know that’s not even an option. I’m just saying that every company I’ve seen that sells to private equity goes to shit. The attraction of this company to me is the personalization that we can actually reach out and talk to the leaders and managers of this company and get a response and have fun dialogue.
Secondly, don’t change your quality at all, if anything keeps striving for even better that’s what brought us here.
Thirdly, the customer service of this company to me a second to none, other companies should strive to have this level of how they treat their customers.
Fourth, I love that you guys do meet and greets, and that you actually attend! Driving to Los Angeles and meeting the crew from Japan and England cemented my thoughts and feelings about this brand.
Finally, as a United States citizen, and with all the craziness going on over here, I think I can speak and say thank you for the effort made to deal with the tariff nonsense and the efforts made to make it easy to continue purchasing your products.
Finally, just do what is best to continue to make the best products you can make, and continue with terrific way to engage with us like this amazing forum where so many nice people coexist -
my ironheart reward is meeting so many interesting people at their great meets ,always feeling included and never felt unwelcome.looking forward to the next one.
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@Stringthing75 Thank you. I loved that.
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@Giles @Madame-Buttonfly @Alex
supporting me and @endo with the meet last year and even joining us in Bremen was way more than any kind of voucher could ever give me
. Knowing so many people all over the world and get together for a great time is something really special these days. Therefore keep doing parties and support meetings like ours .
Need no extra reward -
@Tago-Mago I was the same at portsmouth not sure what to expect had a good time and then we went to germany for the first time in bremen and what an amazing country and so many amazing people there .looking forward to sharing a beer with you at the next gathering.
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I always loved the surprise of receiving the vouchers, but in no way do I expect them - I love iron heart for what you produce, and any changes to help that continue is fine with me. I'm not here for any freebies but because I really appreciate the quality of your products and service.....thats what gets my loyalty every time
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Why do some people expect/want a reward for buying stuff? Isn’t a well-made item enough?
I wasn’t aware a loyalty scheme existed - my purchases are sometimes quite spaced out (sometimes by years), which is probably why. Also I’ve sometimes bought IH stuff from SE and R&H.
Controversial idea perhaps, but I’d consider going the other direction and adding a surcharge to purchases after an individual has reached a certain annual spend. IH then donates the surcharge to charity, and it doesn’t stop people buying things if they have the funds to support an indulgent clothing habit.
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Unpopular / controversial one and will avoid the politics...
Reading in this thread about people appreciating swallowing the US tariff made me think - why not pass on the tariff costs to the US customers? If I recall my Economics course properly, if you want to reduce demand increasing prices will achieve that end (or in this case - passing on the cost rather than increasing).
I am sure the US is a big, important market and therefore IHUK took the move but to draw a parallel when the UK decided on Brexit and all that comes with it we got taxes / tariffs between the EU and in a sense the US has decided the same. If I buy from Iron Heart Germany (or anywhere else) for example they don't swallow these costs, I pay them.
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@will6er said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
why not pass on the tariff costs to the US customers?
They are paying most of it anyway.
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@RocknRoll said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
Controversial idea perhaps, but I’d consider going the other direction and adding a surcharge to purchases after an individual has reached a certain annual spend.
I had an idea once that secondary, tertiary etc purchase of a pair of jeans would be surcharged. That idea was laughed out of court.....
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@sabergirl
I would buy that as well, that’s a great idea. or any kind of iron heart coffee table book, maybe one already exists from years ago I’m in aware of ? -
@meatmarketdenim1 said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
I would buy that as well, that’s a great idea. or any kind of iron heart coffee table book,
Been talked about a lot, some people have even offered to help. But it always comes to nought. It would be an enormous undertaking. Just finding one of everything would be LARGE job. If I lived my life again, I would have tried to have kept one of everything, but that would have knocked my revenue to shreds, and in the early days just would not have been able to afford it
@meatmarketdenim1 said in Iron Heart Loyalty Vouchers - 2026 and Beyond:
maybe one already exists from years ago
Nope
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@will6er raising prices might work if it was something like flour, or milk, or tea or rice or basics that everyone buys and continues to buy, that is there aren't alternatives easily available. People sort of don't have an option.
raising prices for luxury "inessential" items that are already at the higher end from one particular brand will only ever have a detrimental effect in the long run. especially if its just seen to be the same product as before. A great product nonetheless but you know what I mean etc etc.
It's basically "we have an internal issue so everyone can pay more, just because". And I say that with the greatest respect.
remember a lot of businesses are hopefully growing each year anyway, so all this would do is bring in more money but they're also STILL making more product anyway. slowing the rate of growth perhaps, but thats without knowing the details of how businesses are leveraged against all sorts of bank loans, complex overdraft arrangements and individual credit agreements with suppliers and vendors.
Decisions like raising prices and tariffs etc can't just be taken in a vacuum.Reducing demand let's not forget is the last thing a business wants to do. because its not actually reducing the demand, it always remains, its purely that Iron Heart themselves (or whoever) would be failing to meet that demand.
That's the whole point, you can't just wish the demand away, you need to find a way of fulfilling it. So charging people more in my opinion is short sighted, there will be someone else fills that gap and finds a way to fulfil that demand.remember we only know all these issues because the team are graciously sharing it.
if Samurai or whoever you want to mention here just upped their prices (outwith the standard inflationary based mechanisms) with no explanation let's not pretend there would be anything other than disquiet.
It's a bad idea, it's pulling the wrong levers and what you dont want as a business is for people to ultimately start buying from other brands to the point where they never come back.
One day we all sit around in an empty warehouse saying proudly "we have solved the demand problem"
Its a tough problem for sure, some may say these type of things are a 'good' problem to have. but there are no such things as a good problem. because they still have the same potential to derail the whole operation and relationship and finely balanced product pipeline.
This is all good healthy debate but with finite manufacturing demand, products that take a long time to make, an ever growing market for this type of thing and factories that are not solely owned by the procuring companies it becomes a dogfight.
The brand has to be protected, and rumours of disquiet or bad vibes or price hikes and all sorts of stuff are better left in here if at all. It doesn't take much to tip the balance and from my couple of years on here I've seen an outwardly super slick operation run by an absolutely dedicated but relatively small in house team that deliver a vast range of very different products all year round at a fairly high price point that people love and want to support and continue to live and work in.
The answer isn't printing calendars, coffee table books, t-shirts, or trophies for best forum post.
Sadly businesses have to tend to look at product rationalisations, longer runs with even longer between restocks, less flexibility and mobility and speed in bringing new lines to market, making it even harder to react to fluctuations and spikes in demand, and likewise end up sitting on piles of unwanted stock when everyone has moved onto something else.
I wish I had the answers, actually giving it some serious thought last night as if I was at my work lol.
I have full trust in the squad there, building a business this strong isn't a fluke, so the folks there are serious business minds with strong relationships. Keep the faith.

