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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    TENDREL - Santa Barbara, CA

    Iron Heart Retailers
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    • seawolfS
      seawolf
      Mod Squad
      Joined:

      Congrats! This is awesome. Another reason to check out Santa Barbara!

      “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible” - Don Norman

      @zeebeeleather

      last edited by 1 Reply Last reply Reply Quote 1
      • TENDRELT
        TENDREL
        Joined:

        Ok... today I vow to start updating this thread with our new arrivals, especially the Iron Heart drops.

        IHSH-33-IND 12oz Indigo Selvedge Denim Western Shirts
        These beauties are live on the site now, and available in store on Wednesday for all you CA Central Coasters.

        Now carrying Velva Sheen!
        White and Black Two Packs Tees (My new go-to tee)
        Rolled Tees available in Oatmeal and Nephrite

        last edited by TENDREL 1 Reply Last reply Reply Quote 2
        • GilesG
          Giles
          IHUK Crew
          @TENDREL
          Joined:

          @TENDREL said in TENDREL - Santa Barbara, CA:

          This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018.

          So sorry, I missed this post when you originally posted.

          I feel so humbled that I may have been is some part, responsible for your journey.

          Thank you so much.

          "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

          last edited by TENDRELT 1 Reply Last reply Reply Quote 1
          • TENDRELT
            TENDREL
            @Giles
            Joined:

            @Giles Aw yeah! Thanks Giles. Recently met Dean too, great guy. Just happened to be walking down the street by the shop.

            last edited by 1 Reply Last reply Reply Quote 0
            • TENDRELT
              TENDREL
              Joined:

              Heyo Peoples.

              New Iron Heart in stock...
              12oz Hickory Striped Indigo Western Shirt
              14oz Modified Type 3 Superblack Jacket

              last edited by 1 Reply Last reply Reply Quote 0
              • TENDRELT
                TENDREL
                Joined:

                Untitled (6).png

                We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

                • Discount applies automatically at checkout
                • May 22nd - May 27th Midnight PST
                • Extra 20% off sale section
                • Sale Excludes: Iron Heart, and Gitman Vintage
                • No retroactive discounts
                • All items are final sale but can be exchanged for sizes in stock

                last edited by TENDREL 1 Reply Last reply Reply Quote 2
                • TENDRELT
                  TENDREL
                  Joined:

                  Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

                  Lounge Shirt in Navy
                  IMG_0978.jpg

                  Lounge Shirt in Olive
                  IMG_0971.jpg

                  Beach Tee in Burgundy (My personal favorite)
                  IMG_0973.jpg

                  World Boogie,
                  Parker

                  last edited by mclaincauseyM 1 Reply Last reply Reply Quote 2
                  • mclaincauseyM
                    mclaincausey
                    見習いボス
                    @TENDREL
                    Joined:

                    @TENDREL gah I want that olive one. The new fabric looks even better too

                    Think it, be it.

                    last edited by TENDRELT 1 Reply Last reply Reply Quote 1
                    • TENDRELT
                      TENDREL
                      @mclaincausey
                      Joined:

                      @mclaincausey I'm a sucker for anything terry cloth so had to stock up on these. They are great.

                      last edited by 1 Reply Last reply Reply Quote 0
                      • TENDRELT
                        TENDREL
                        Joined:

                        Some new(ish) from Indigofera and 3sixteen!

                        We are a bit behind in our photoshoots due to moving the shop and a baby coming any day.

                        Indigofera Fargo Trucker Trucker Light Beige & Wendell Pants in Smithson Canvas 13oz
                        Indigofera Fargo Trucker 2-2.jpg
                        Indigofera Double Knee-2.jpg

                        3sixteen Cabana Shirt Natural Rope Cloth
                        3sixteen Rope Cloth.jpg

                        Bonus zesty pic of a Terry Cloth Lounge shirt from Battenwear. Yes... that cup is filled with mega margarita.
                        Battenwear Olive Terry-2.jpg

                        World Boogie,
                        Parker

                        last edited by 1 Reply Last reply Reply Quote 0
                        • TENDRELT
                          TENDREL
                          Joined:

                          Another day another drop. The new 3sixteen Relaxed Straight cut has arrived in Double Black selvedge from Kuroki Mills.

                          RS-220x Relaxed Straight Double Black
                          IMG_0995.jpg

                          last edited by 1 Reply Last reply Reply Quote 1
                          • TENDRELT
                            TENDREL
                            Joined:

                            IH loopwheel hoodies are in! Available in Black and Burgundy S-XXL! I often say my black IH hoodie is probably my favorite piece of clothing in my closet...

                            Iron Heart Black Hoodie
                            IMG_1021.jpg

                            Iron Heart Burgundy Hoodie
                            IMG_1029.jpg

                            World Boogie,
                            Parker

                            last edited by 1 Reply Last reply Reply Quote 1
                            • TENDRELT
                              TENDREL
                              Joined:

                              WOAH craziest month of life, finally getting back to my regularly scheduled programming. On June 23rd we had our first child, a beautiful baby boy named Levon.

                              Last week we released some really special items. The TENDREL Lot 432 Celestial Indigo Jeans and the Celadon Heavyweight Crew Neck Sweater. Both of these made by hand by Marco Ruiz who is the former North American Levis Master Tailor. He headed their customs program and is truly a world class tailor. He is a good friend of the shop. Both items are the epitome of "Slow Fashion". For the fit on the jeans we took Marco's signature fit that he designed and added a bit of the IH 888 feel to it so it's great for big thigh guys like me. More details below, please reach out with any questions. These are available in super limited quantities.

                              TENDREL Lot. 432 Celestial Indigo Jeans
                              tendrel-parkershop-color2_26_edit (1).jpg
                              • 12.5 oz Italian Candiani Selvedge Denim
                              • Full thigh, Relaxed Taper With Curved Waist Band
                              • Brushed Pocket Bag
                              • Laurel Wreath Buttons
                              • Felled Inseam
                              • Selvedge Fly
                              • Sewn in Santa Barbara

                              TENDREL Celadon Heavyweight Crew Neck Sweater
                              tendrel-parkershop-color2_31_edit.jpg
                              • Flatlock Seams
                              • Heavyweight French Terry
                              • Fabric Made in Japan
                              • Lilac neck tape
                              • Pre shrunk

                              last edited by 1 Reply Last reply Reply Quote 4
                              • TENDRELT
                                TENDREL
                                Joined:

                                Getting ready for the upcoming season so I just added a bunch of recent season items to our sale section. A bunch of great Battenwear, Indigofera, 3sixteen and more. I know a few of you were interested in the Battenwear Terry Cloth shirts, doesn't look like we will have them next year so jump on em! Use code "BIGSAVER" for an extra 10% off sale items.

                                TENDREL SALE SECTION

                                last edited by 1 Reply Last reply Reply Quote 0
                                • TENDRELT
                                  TENDREL
                                  Joined:

                                  Hey Freaky People
                                  Our fall stock of Gitman Vintage Oxfords just arrived. We've got light flannels, corduroy, and brushed cotton. All 100% cotton and made in the US!

                                  Gitman Vintage Oxfords
                                  Untitled (9).gif

                                  Also realized we have one Iron Heart 12oz Dobby Cloth CPO left in size Large. This is a hot one....
                                  tendrel-parkershop-color1_15_edit.jpg

                                  last edited by TENDREL 1 Reply Last reply Reply Quote 0
                                  • TENDRELT
                                    TENDREL
                                    Joined:

                                    Our IH Johnny Cash III shirts have arrived! Medium - XXXLarge available now!

                                    last edited by 1 Reply Last reply Reply Quote 1
                                    • TENDRELT
                                      TENDREL
                                      Joined:

                                      Some new arrivals the last two days that I am very stoked on.

                                      New 3sixteen French Work Jacket and Powder Blue Work Shirt.
                                      IMG_3539.jpg

                                      Our first footwear has arrived in the shop. 2 new styles from Karhu!
                                      karhu.jpg

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • TENDRELT
                                        TENDREL
                                        Joined:

                                        New Alamo shirts from Indigofera have hit the dang website. These have been some of our best sellers since we brought in Indigofera. They both rule. I am especially loving the Brown Sugar

                                        Indigofera Alamo Greek Pitch & Brown Sugar
                                        IMG_3609.jpg

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • TENDRELT
                                          TENDREL
                                          Joined:

                                          Yo IH forum,

                                          Drop 2 from 3sixteen's Fall collection has landed. The chore coat looks incredible, really loving this piece. I am personally not a cardigan guy, but the feel of the Alpaca cardigan has completely won me over. It is so damn nice. And their staple long sleeve polo in a soft yet structured alpaca/wool blend. Check em out!

                                          Nep Denim Chore Jacket
                                          IMG_5172.jpg

                                          Alpaca Boucle Cardigan
                                          IMG_5180.jpg

                                          Alpaca/Wool Long Sleeve Polo
                                          IMG_5184.jpg

                                          Another new style from Karhu, the Fusion XT in Cloud Dancer/Agate Grey
                                          IMG_5150.jpg

                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • TENDRELT
                                            TENDREL
                                            Joined:

                                            21oz Sashiko Work Shirt order page is up! Orders go out Thursday!
                                            Medium - XXXLarge

                                            last edited by M 1 Reply Last reply Reply Quote 0
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