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New Iron Heart Website - Live Now - Feedback and Bug Report Here Please!

TENDREL - Santa Barbara, CA

Iron Heart Retailers
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  • T
    TENDREL
    Joined: 2 Feb 2024

    Untitled (6).png

    We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

    • Discount applies automatically at checkout
    • May 22nd - May 27th Midnight PST
    • Extra 20% off sale section
    • Sale Excludes: Iron Heart, and Gitman Vintage
    • No retroactive discounts
    • All items are final sale but can be exchanged for sizes in stock

    last edited by TENDREL 22 May 2024, 14:34 1 Reply Last reply Reply Quote 2
    • T
      TENDREL
      Joined: 2 Feb 2024

      Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

      Lounge Shirt in Navy
      IMG_0978.jpg

      Lounge Shirt in Olive
      IMG_0971.jpg

      Beach Tee in Burgundy (My personal favorite)
      IMG_0973.jpg

      World Boogie,
      Parker

      last edited by 8 Jun 2024, 20:48 M 1 Reply Last reply 9 Jun 2024, 11:51 Reply Quote 2
      • M
        mclaincausey
        見習いボス
        @TENDREL
        Joined: 12 Apr 2013

        @TENDREL gah I want that olive one. The new fabric looks even better too

        Think it, be it.

        last edited by 9 Jun 2024, 11:51 T 1 Reply Last reply 9 Jun 2024, 14:44 Reply Quote 1
        • T
          TENDREL
          @mclaincausey
          Joined: 2 Feb 2024

          @mclaincausey I'm a sucker for anything terry cloth so had to stock up on these. They are great.

          last edited by 9 Jun 2024, 14:44 1 Reply Last reply Reply Quote 0
          • T
            TENDREL
            Joined: 2 Feb 2024

            Some new(ish) from Indigofera and 3sixteen!

            We are a bit behind in our photoshoots due to moving the shop and a baby coming any day.

            Indigofera Fargo Trucker Trucker Light Beige & Wendell Pants in Smithson Canvas 13oz
            Indigofera Fargo Trucker 2-2.jpg
            Indigofera Double Knee-2.jpg

            3sixteen Cabana Shirt Natural Rope Cloth
            3sixteen Rope Cloth.jpg

            Bonus zesty pic of a Terry Cloth Lounge shirt from Battenwear. Yes... that cup is filled with mega margarita.
            Battenwear Olive Terry-2.jpg

            World Boogie,
            Parker

            last edited by 13 Jun 2024, 14:20 1 Reply Last reply Reply Quote 0
            • T
              TENDREL
              Joined: 2 Feb 2024

              Another day another drop. The new 3sixteen Relaxed Straight cut has arrived in Double Black selvedge from Kuroki Mills.

              RS-220x Relaxed Straight Double Black
              IMG_0995.jpg

              last edited by 14 Jun 2024, 19:07 1 Reply Last reply Reply Quote 1
              • T
                TENDREL
                Joined: 2 Feb 2024

                IH loopwheel hoodies are in! Available in Black and Burgundy S-XXL! I often say my black IH hoodie is probably my favorite piece of clothing in my closet...

                Iron Heart Black Hoodie
                IMG_1021.jpg

                Iron Heart Burgundy Hoodie
                IMG_1029.jpg

                World Boogie,
                Parker

                last edited by 17 Jun 2024, 23:36 1 Reply Last reply Reply Quote 1
                • T
                  TENDREL
                  Joined: 2 Feb 2024

                  WOAH craziest month of life, finally getting back to my regularly scheduled programming. On June 23rd we had our first child, a beautiful baby boy named Levon.

                  Last week we released some really special items. The TENDREL Lot 432 Celestial Indigo Jeans and the Celadon Heavyweight Crew Neck Sweater. Both of these made by hand by Marco Ruiz who is the former North American Levis Master Tailor. He headed their customs program and is truly a world class tailor. He is a good friend of the shop. Both items are the epitome of "Slow Fashion". For the fit on the jeans we took Marco's signature fit that he designed and added a bit of the IH 888 feel to it so it's great for big thigh guys like me. More details below, please reach out with any questions. These are available in super limited quantities.

                  TENDREL Lot. 432 Celestial Indigo Jeans
                  tendrel-parkershop-color2_26_edit (1).jpg
                  • 12.5 oz Italian Candiani Selvedge Denim
                  • Full thigh, Relaxed Taper With Curved Waist Band
                  • Brushed Pocket Bag
                  • Laurel Wreath Buttons
                  • Felled Inseam
                  • Selvedge Fly
                  • Sewn in Santa Barbara

                  TENDREL Celadon Heavyweight Crew Neck Sweater
                  tendrel-parkershop-color2_31_edit.jpg
                  • Flatlock Seams
                  • Heavyweight French Terry
                  • Fabric Made in Japan
                  • Lilac neck tape
                  • Pre shrunk

                  last edited by 1 Aug 2024, 19:08 1 Reply Last reply Reply Quote 4
                  • T
                    TENDREL
                    Joined: 2 Feb 2024

                    Getting ready for the upcoming season so I just added a bunch of recent season items to our sale section. A bunch of great Battenwear, Indigofera, 3sixteen and more. I know a few of you were interested in the Battenwear Terry Cloth shirts, doesn't look like we will have them next year so jump on em! Use code "BIGSAVER" for an extra 10% off sale items.

                    TENDREL SALE SECTION

                    last edited by 2 Aug 2024, 18:23 1 Reply Last reply Reply Quote 0
                    • T
                      TENDREL
                      Joined: 2 Feb 2024

                      Hey Freaky People
                      Our fall stock of Gitman Vintage Oxfords just arrived. We've got light flannels, corduroy, and brushed cotton. All 100% cotton and made in the US!

                      Gitman Vintage Oxfords
                      Untitled (9).gif

                      Also realized we have one Iron Heart 12oz Dobby Cloth CPO left in size Large. This is a hot one....
                      tendrel-parkershop-color1_15_edit.jpg

                      last edited by TENDREL 15 Aug 2024, 19:41 1 Reply Last reply Reply Quote 0
                      • T
                        TENDREL
                        Joined: 2 Feb 2024

                        Our IH Johnny Cash III shirts have arrived! Medium - XXXLarge available now!

                        last edited by 19 Aug 2024, 19:47 1 Reply Last reply Reply Quote 1
                        • T
                          TENDREL
                          Joined: 2 Feb 2024

                          Some new arrivals the last two days that I am very stoked on.

                          New 3sixteen French Work Jacket and Powder Blue Work Shirt.
                          IMG_3539.jpg

                          Our first footwear has arrived in the shop. 2 new styles from Karhu!
                          karhu.jpg

                          last edited by 23 Aug 2024, 20:53 1 Reply Last reply Reply Quote 0
                          • T
                            TENDREL
                            Joined: 2 Feb 2024

                            New Alamo shirts from Indigofera have hit the dang website. These have been some of our best sellers since we brought in Indigofera. They both rule. I am especially loving the Brown Sugar

                            Indigofera Alamo Greek Pitch & Brown Sugar
                            IMG_3609.jpg

                            last edited by 5 Sept 2024, 21:48 1 Reply Last reply Reply Quote 0
                            • T
                              TENDREL
                              Joined: 2 Feb 2024

                              Yo IH forum,

                              Drop 2 from 3sixteen's Fall collection has landed. The chore coat looks incredible, really loving this piece. I am personally not a cardigan guy, but the feel of the Alpaca cardigan has completely won me over. It is so damn nice. And their staple long sleeve polo in a soft yet structured alpaca/wool blend. Check em out!

                              Nep Denim Chore Jacket
                              IMG_5172.jpg

                              Alpaca Boucle Cardigan
                              IMG_5180.jpg

                              Alpaca/Wool Long Sleeve Polo
                              IMG_5184.jpg

                              Another new style from Karhu, the Fusion XT in Cloud Dancer/Agate Grey
                              IMG_5150.jpg

                              last edited by 19 Sept 2024, 21:34 1 Reply Last reply Reply Quote 0
                              • T
                                TENDREL
                                Joined: 2 Feb 2024

                                21oz Sashiko Work Shirt order page is up! Orders go out Thursday!
                                Medium - XXXLarge

                                last edited by 24 Sept 2024, 18:22 M 1 Reply Last reply 26 Sept 2024, 01:54 Reply Quote 0
                                • M
                                  marco23d
                                  Raw and Unwashed
                                  @TENDREL
                                  Joined: 29 Apr 2020

                                  @TENDREL are they in the shop already? Headed to sb bowl tomorrow and want to check the shirt out

                                  last edited by 26 Sept 2024, 01:54 1 Reply Last reply Reply Quote 1
                                  • T
                                    TENDREL
                                    Joined: 2 Feb 2024

                                    Hey Marco! UPS is dropping them off around Noon!
                                    Feel free to hit me up to double check tomorrow 224.436.5581
                                    Sometimes deliveries arrive a little later than that.

                                    Anderson Paak is so good live, that is going to be a serious banger...

                                    last edited by TENDREL 26 Sept 2024, 04:00 1 Reply Last reply Reply Quote 1
                                    • JerkStoreJ
                                      JerkStore
                                      Raw and Unwashed
                                      Joined: 4 Nov 2021

                                      Go Gauchos (‘06)

                                      last edited by 26 Sept 2024, 13:44 T 1 Reply Last reply 26 Sept 2024, 21:57 Reply Quote 2
                                      • T
                                        TENDREL
                                        @JerkStore
                                        Joined: 2 Feb 2024

                                        @JerkStore Oh nice!
                                        Love the username too...

                                        last edited by 26 Sept 2024, 21:57 1 Reply Last reply Reply Quote 1
                                        • T
                                          TENDREL
                                          Joined: 2 Feb 2024

                                          21oz Sashiko Work Shirts are in hand, and man do they feel fantastic. There is a video on the product page where I am wearing the XL, loving the way it fits. IH smashed it with this one as you all already know!

                                          sashiko.jpeg

                                          last edited by 26 Sept 2024, 22:01 1 Reply Last reply Reply Quote 1
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