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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    TENDREL - Santa Barbara, CA

    Iron Heart Retailers
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    • GilesG
      Giles
      IHUK Crew
      @TENDREL
      Joined:

      @TENDREL said in TENDREL - Santa Barbara, CA:

      This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018.

      So sorry, I missed this post when you originally posted.

      I feel so humbled that I may have been is some part, responsible for your journey.

      Thank you so much.

      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

      last edited by TENDRELT 1 Reply Last reply Reply Quote 1
      • TENDRELT
        TENDREL
        @Giles
        Joined:

        @Giles Aw yeah! Thanks Giles. Recently met Dean too, great guy. Just happened to be walking down the street by the shop.

        last edited by 1 Reply Last reply Reply Quote 0
        • TENDRELT
          TENDREL
          Joined:

          Heyo Peoples.

          New Iron Heart in stock...
          12oz Hickory Striped Indigo Western Shirt
          14oz Modified Type 3 Superblack Jacket

          last edited by 1 Reply Last reply Reply Quote 0
          • TENDRELT
            TENDREL
            Joined:

            Untitled (6).png

            We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

            • Discount applies automatically at checkout
            • May 22nd - May 27th Midnight PST
            • Extra 20% off sale section
            • Sale Excludes: Iron Heart, and Gitman Vintage
            • No retroactive discounts
            • All items are final sale but can be exchanged for sizes in stock

            last edited by TENDREL 1 Reply Last reply Reply Quote 2
            • TENDRELT
              TENDREL
              Joined:

              Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

              Lounge Shirt in Navy
              IMG_0978.jpg

              Lounge Shirt in Olive
              IMG_0971.jpg

              Beach Tee in Burgundy (My personal favorite)
              IMG_0973.jpg

              World Boogie,
              Parker

              last edited by mclaincauseyM 1 Reply Last reply Reply Quote 2
              • mclaincauseyM
                mclaincausey
                見習いボス
                @TENDREL
                Joined:

                @TENDREL gah I want that olive one. The new fabric looks even better too

                Think it, be it.

                last edited by TENDRELT 1 Reply Last reply Reply Quote 1
                • TENDRELT
                  TENDREL
                  @mclaincausey
                  Joined:

                  @mclaincausey I'm a sucker for anything terry cloth so had to stock up on these. They are great.

                  last edited by 1 Reply Last reply Reply Quote 0
                  • TENDRELT
                    TENDREL
                    Joined:

                    Some new(ish) from Indigofera and 3sixteen!

                    We are a bit behind in our photoshoots due to moving the shop and a baby coming any day.

                    Indigofera Fargo Trucker Trucker Light Beige & Wendell Pants in Smithson Canvas 13oz
                    Indigofera Fargo Trucker 2-2.jpg
                    Indigofera Double Knee-2.jpg

                    3sixteen Cabana Shirt Natural Rope Cloth
                    3sixteen Rope Cloth.jpg

                    Bonus zesty pic of a Terry Cloth Lounge shirt from Battenwear. Yes... that cup is filled with mega margarita.
                    Battenwear Olive Terry-2.jpg

                    World Boogie,
                    Parker

                    last edited by 1 Reply Last reply Reply Quote 0
                    • TENDRELT
                      TENDREL
                      Joined:

                      Another day another drop. The new 3sixteen Relaxed Straight cut has arrived in Double Black selvedge from Kuroki Mills.

                      RS-220x Relaxed Straight Double Black
                      IMG_0995.jpg

                      last edited by 1 Reply Last reply Reply Quote 1
                      • TENDRELT
                        TENDREL
                        Joined:

                        IH loopwheel hoodies are in! Available in Black and Burgundy S-XXL! I often say my black IH hoodie is probably my favorite piece of clothing in my closet...

                        Iron Heart Black Hoodie
                        IMG_1021.jpg

                        Iron Heart Burgundy Hoodie
                        IMG_1029.jpg

                        World Boogie,
                        Parker

                        last edited by 1 Reply Last reply Reply Quote 1
                        • TENDRELT
                          TENDREL
                          Joined:

                          WOAH craziest month of life, finally getting back to my regularly scheduled programming. On June 23rd we had our first child, a beautiful baby boy named Levon.

                          Last week we released some really special items. The TENDREL Lot 432 Celestial Indigo Jeans and the Celadon Heavyweight Crew Neck Sweater. Both of these made by hand by Marco Ruiz who is the former North American Levis Master Tailor. He headed their customs program and is truly a world class tailor. He is a good friend of the shop. Both items are the epitome of "Slow Fashion". For the fit on the jeans we took Marco's signature fit that he designed and added a bit of the IH 888 feel to it so it's great for big thigh guys like me. More details below, please reach out with any questions. These are available in super limited quantities.

                          TENDREL Lot. 432 Celestial Indigo Jeans
                          tendrel-parkershop-color2_26_edit (1).jpg
                          • 12.5 oz Italian Candiani Selvedge Denim
                          • Full thigh, Relaxed Taper With Curved Waist Band
                          • Brushed Pocket Bag
                          • Laurel Wreath Buttons
                          • Felled Inseam
                          • Selvedge Fly
                          • Sewn in Santa Barbara

                          TENDREL Celadon Heavyweight Crew Neck Sweater
                          tendrel-parkershop-color2_31_edit.jpg
                          • Flatlock Seams
                          • Heavyweight French Terry
                          • Fabric Made in Japan
                          • Lilac neck tape
                          • Pre shrunk

                          last edited by 1 Reply Last reply Reply Quote 4
                          • TENDRELT
                            TENDREL
                            Joined:

                            Getting ready for the upcoming season so I just added a bunch of recent season items to our sale section. A bunch of great Battenwear, Indigofera, 3sixteen and more. I know a few of you were interested in the Battenwear Terry Cloth shirts, doesn't look like we will have them next year so jump on em! Use code "BIGSAVER" for an extra 10% off sale items.

                            TENDREL SALE SECTION

                            last edited by 1 Reply Last reply Reply Quote 0
                            • TENDRELT
                              TENDREL
                              Joined:

                              Hey Freaky People
                              Our fall stock of Gitman Vintage Oxfords just arrived. We've got light flannels, corduroy, and brushed cotton. All 100% cotton and made in the US!

                              Gitman Vintage Oxfords
                              Untitled (9).gif

                              Also realized we have one Iron Heart 12oz Dobby Cloth CPO left in size Large. This is a hot one....
                              tendrel-parkershop-color1_15_edit.jpg

                              last edited by TENDREL 1 Reply Last reply Reply Quote 0
                              • TENDRELT
                                TENDREL
                                Joined:

                                Our IH Johnny Cash III shirts have arrived! Medium - XXXLarge available now!

                                last edited by 1 Reply Last reply Reply Quote 1
                                • TENDRELT
                                  TENDREL
                                  Joined:

                                  Some new arrivals the last two days that I am very stoked on.

                                  New 3sixteen French Work Jacket and Powder Blue Work Shirt.
                                  IMG_3539.jpg

                                  Our first footwear has arrived in the shop. 2 new styles from Karhu!
                                  karhu.jpg

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • TENDRELT
                                    TENDREL
                                    Joined:

                                    New Alamo shirts from Indigofera have hit the dang website. These have been some of our best sellers since we brought in Indigofera. They both rule. I am especially loving the Brown Sugar

                                    Indigofera Alamo Greek Pitch & Brown Sugar
                                    IMG_3609.jpg

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • TENDRELT
                                      TENDREL
                                      Joined:

                                      Yo IH forum,

                                      Drop 2 from 3sixteen's Fall collection has landed. The chore coat looks incredible, really loving this piece. I am personally not a cardigan guy, but the feel of the Alpaca cardigan has completely won me over. It is so damn nice. And their staple long sleeve polo in a soft yet structured alpaca/wool blend. Check em out!

                                      Nep Denim Chore Jacket
                                      IMG_5172.jpg

                                      Alpaca Boucle Cardigan
                                      IMG_5180.jpg

                                      Alpaca/Wool Long Sleeve Polo
                                      IMG_5184.jpg

                                      Another new style from Karhu, the Fusion XT in Cloud Dancer/Agate Grey
                                      IMG_5150.jpg

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • TENDRELT
                                        TENDREL
                                        Joined:

                                        21oz Sashiko Work Shirt order page is up! Orders go out Thursday!
                                        Medium - XXXLarge

                                        last edited by M 1 Reply Last reply Reply Quote 0
                                        • M
                                          marco23d
                                          Raw and Unwashed
                                          @TENDREL
                                          Joined:

                                          @TENDREL are they in the shop already? Headed to sb bowl tomorrow and want to check the shirt out

                                          last edited by 1 Reply Last reply Reply Quote 1
                                          • TENDRELT
                                            TENDREL
                                            Joined:

                                            Hey Marco! UPS is dropping them off around Noon!
                                            Feel free to hit me up to double check tomorrow 224.436.5581
                                            Sometimes deliveries arrive a little later than that.

                                            Anderson Paak is so good live, that is going to be a serious banger...

                                            last edited by TENDREL 1 Reply Last reply Reply Quote 1
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