TENDREL - Santa Barbara, CA

[Brandrea]

Congratulations on your store. Santa Barbara is such a beautiful town… are you right on the main strip?

[TENDREL]

Thanks everyone!
@Brandrea About 3 blocks off of State St, so pretty close. We are in the Funk Zone neighborhood.

[guiltyparty]

My in-laws live about 60 miles from Santa Barbara, I'll definitely swing through next time we are out that way. Congrats on the shop!

[Mizmazzle]

Congrats!! Wish yall the best of successes!! Looks like a excelllent mix of coolness!!

[TENDREL]

@guiltyparty Thanks, and congrats to you guys too! Guilty Party looks awesome. Looking forward to meeting!
@Mizmazzle Thank you! Been a wild ride so far but having a great time.

[Brandrea]

@TENDREL I wish you much success with the shop!

[A Former User]

Welcome! Those guitars suit the store well! IH and some rock ‘n roll and definitely some blues

[TENDREL]

@Heavy_blue Agreed! I got started with music at Bay Area blues jams, so the blues creeps into everything I do one way or another!

[seawolf]

Congrats! This is awesome. Another reason to check out Santa Barbara!

[TENDREL]

Ok... today I vow to start updating this thread with our new arrivals, especially the Iron Heart drops.

IHSH-33-IND 12oz Indigo Selvedge Denim Western Shirts
These beauties are live on the site now, and available in store on Wednesday for all you CA Central Coasters.

Now carrying Velva Sheen!
White and Black Two Packs Tees (My new go-to tee)
Rolled Tees available in Oatmeal and Nephrite

[Giles]

@TENDREL said in TENDREL - Santa Barbara, CA:

This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018.

So sorry, I missed this post when you originally posted.

I feel so humbled that I may have been is some part, responsible for your journey.

Thank you so much.

[TENDREL]

@Giles Aw yeah! Thanks Giles. Recently met Dean too, great guy. Just happened to be walking down the street by the shop.

[TENDREL]

Heyo Peoples.

New Iron Heart in stock...
12oz Hickory Striped Indigo Western Shirt
14oz Modified Type 3 Superblack Jacket

[TENDREL]

We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

• Discount applies automatically at checkout
• May 22nd - May 27th Midnight PST
• Extra 20% off sale section
• Sale Excludes: Iron Heart, and Gitman Vintage
• No retroactive discounts
• All items are final sale but can be exchanged for sizes in stock

[TENDREL]

Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

Lounge Shirt in Navy

Lounge Shirt in Olive

Beach Tee in Burgundy (My personal favorite)

World Boogie,
Parker

[mclaincausey]

@TENDREL gah I want that olive one. The new fabric looks even better too

[TENDREL]

@mclaincausey I'm a sucker for anything terry cloth so had to stock up on these. They are great.

[TENDREL]

Some new(ish) from Indigofera and 3sixteen!

We are a bit behind in our photoshoots due to moving the shop and a baby coming any day.

Indigofera Fargo Trucker Trucker Light Beige & Wendell Pants in Smithson Canvas 13oz

3sixteen Cabana Shirt Natural Rope Cloth

Bonus zesty pic of a Terry Cloth Lounge shirt from Battenwear. Yes... that cup is filled with mega margarita.

World Boogie,
Parker

[TENDREL]

Another day another drop. The new 3sixteen Relaxed Straight cut has arrived in Double Black selvedge from Kuroki Mills.

RS-220x Relaxed Straight Double Black

[TENDREL]

IH loopwheel hoodies are in! Available in Black and Burgundy S-XXL! I often say my black IH hoodie is probably my favorite piece of clothing in my closet...

Iron Heart Black Hoodie

Iron Heart Burgundy Hoodie

World Boogie,
Parker