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New Iron Heart Website - Live Now - Feedback and Bug Report Here Please!

TENDREL - Santa Barbara, CA

Iron Heart Retailers
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  • T
    TENDREL
    Joined: 2 Feb 2024

    Hello IH forum!

    TENDREL is a new shop in Santa Barbara, Ca. My wife and I opened the shop in March 2023.

    We are currently stocking Iron Heart, 3sixteen, Ginew, Indiogfera, Third Man Records, Mister Freedom, Freenote, LICK clothing, Battenwear and Gitman Bros.

    This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018. I Immediately went and bought some IH 633s, went down the rabbit hole, did a life 180, and opened up TENDREL.

    Check us out at shoptendrel.com
    Follow on instagram at @shoptendrel
    Hit me up with any questions, and please come by the shop and hang if you find yourself on California's Central Coast!

    last edited by 2 Feb 2024, 20:56 G 1 Reply Last reply 22 Apr 2024, 16:02 Reply Quote 14
    • T
      TENDREL
      Joined: 2 Feb 2024

      ih shop 3.jpg
      ih shop 4.jpg
      shop IH 1.jpg
      IH shop 2.jpg

      last edited by TENDREL 2 Feb 2024, 21:00 2 Feb 2024, 20:57 1 Reply Last reply Reply Quote 14
      • M
        Matt
        見習いボス
        Joined: 4 Oct 2011

        Very cool! Welcome.

        last edited by 2 Feb 2024, 21:45 1 Reply Last reply Reply Quote 1
        • B
          Brian
          Joined: 24 Nov 2022

          That’s a good looking store quite eclectic

          last edited by 3 Feb 2024, 02:35 1 Reply Last reply Reply Quote 1
          • B
            Brandrea
            Raw and Unwashed
            Joined: 19 Sept 2022

            Congratulations on your store. Santa Barbara is such a beautiful town… are you right on the main strip?

            last edited by 3 Feb 2024, 14:10 1 Reply Last reply Reply Quote 1
            • T
              TENDREL
              Joined: 2 Feb 2024

              Thanks everyone!
              @Brandrea About 3 blocks off of State St, so pretty close. We are in the Funk Zone neighborhood.

              last edited by 3 Feb 2024, 14:41 B 1 Reply Last reply 3 Feb 2024, 15:22 Reply Quote 1
              • G
                guiltyparty
                Joined: 19 Aug 2010

                My in-laws live about 60 miles from Santa Barbara, I'll definitely swing through next time we are out that way. Congrats on the shop!

                last edited by 3 Feb 2024, 14:55 1 Reply Last reply Reply Quote 1
                • M
                  Mizmazzle
                  見習いボス
                  Joined: 29 Jun 2021

                  Congrats!! Wish yall the best of successes!! Looks like a excelllent mix of coolness!!

                  In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                  last edited by 3 Feb 2024, 15:02 1 Reply Last reply Reply Quote 1
                  • T
                    TENDREL
                    Joined: 2 Feb 2024

                    @guiltyparty Thanks, and congrats to you guys too! Guilty Party looks awesome. Looking forward to meeting!
                    @Mizmazzle Thank you! Been a wild ride so far but having a great time.

                    last edited by 3 Feb 2024, 15:13 1 Reply Last reply Reply Quote 0
                    • B
                      Brandrea
                      Raw and Unwashed
                      @TENDREL
                      Joined: 19 Sept 2022

                      @TENDREL I wish you much success with the shop!

                      last edited by 3 Feb 2024, 15:22 1 Reply Last reply Reply Quote 1
                      • ?
                        A Former User
                        Joined:

                        Welcome! Those guitars suit the store well! IH and some rock ‘n roll and definitely some blues😎

                        last edited by 3 Feb 2024, 15:54 1 Reply Last reply Reply Quote 1
                        • T
                          TENDREL
                          Joined: 2 Feb 2024

                          @Heavy_blue Agreed! I got started with music at Bay Area blues jams, so the blues creeps into everything I do one way or another!

                          last edited by 16 Feb 2024, 23:15 1 Reply Last reply Reply Quote 0
                          • S
                            seawolf
                            Mod Squad
                            Joined: 28 Oct 2011

                            Congrats! This is awesome. Another reason to check out Santa Barbara!

                            “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible” - Don Norman

                            @zeebeeleather

                            last edited by 16 Feb 2024, 23:22 1 Reply Last reply Reply Quote 1
                            • T
                              TENDREL
                              Joined: 2 Feb 2024

                              Ok... today I vow to start updating this thread with our new arrivals, especially the Iron Heart drops.

                              IHSH-33-IND 12oz Indigo Selvedge Denim Western Shirts
                              These beauties are live on the site now, and available in store on Wednesday for all you CA Central Coasters.

                              Now carrying Velva Sheen!
                              White and Black Two Packs Tees (My new go-to tee)
                              Rolled Tees available in Oatmeal and Nephrite

                              last edited by TENDREL 22 Apr 2024, 15:57 1 Reply Last reply Reply Quote 2
                              • G
                                Giles
                                IHUK Crew
                                @TENDREL
                                Joined: 22 Sept 2009

                                @TENDREL said in TENDREL - Santa Barbara, CA:

                                This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018.

                                So sorry, I missed this post when you originally posted.

                                I feel so humbled that I may have been is some part, responsible for your journey.

                                Thank you so much.

                                "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                last edited by 22 Apr 2024, 16:02 T 1 Reply Last reply 27 Apr 2024, 20:18 Reply Quote 1
                                • T
                                  TENDREL
                                  @Giles
                                  Joined: 2 Feb 2024

                                  @Giles Aw yeah! Thanks Giles. Recently met Dean too, great guy. Just happened to be walking down the street by the shop.

                                  last edited by 27 Apr 2024, 20:18 1 Reply Last reply Reply Quote 0
                                  • T
                                    TENDREL
                                    Joined: 2 Feb 2024

                                    Heyo Peoples.

                                    New Iron Heart in stock...
                                    12oz Hickory Striped Indigo Western Shirt
                                    14oz Modified Type 3 Superblack Jacket

                                    last edited by 15 May 2024, 14:27 1 Reply Last reply Reply Quote 0
                                    • T
                                      TENDREL
                                      Joined: 2 Feb 2024

                                      Untitled (6).png

                                      We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

                                      • Discount applies automatically at checkout
                                      • May 22nd - May 27th Midnight PST
                                      • Extra 20% off sale section
                                      • Sale Excludes: Iron Heart, and Gitman Vintage
                                      • No retroactive discounts
                                      • All items are final sale but can be exchanged for sizes in stock

                                      last edited by TENDREL 22 May 2024, 14:34 1 Reply Last reply Reply Quote 2
                                      • T
                                        TENDREL
                                        Joined: 2 Feb 2024

                                        Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

                                        Lounge Shirt in Navy
                                        IMG_0978.jpg

                                        Lounge Shirt in Olive
                                        IMG_0971.jpg

                                        Beach Tee in Burgundy (My personal favorite)
                                        IMG_0973.jpg

                                        World Boogie,
                                        Parker

                                        last edited by 8 Jun 2024, 20:48 mclaincauseyM 1 Reply Last reply 9 Jun 2024, 11:51 Reply Quote 2
                                        • mclaincauseyM
                                          mclaincausey
                                          見習いボス
                                          @TENDREL
                                          Joined: 12 Apr 2013

                                          @TENDREL gah I want that olive one. The new fabric looks even better too

                                          Think it, be it.

                                          last edited by 9 Jun 2024, 11:51 T 1 Reply Last reply 9 Jun 2024, 14:44 Reply Quote 1
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