TENDREL - Santa Barbara, CA

[TENDREL]

Hello IH forum!

TENDREL is a new shop in Santa Barbara, Ca. My wife and I opened the shop in March 2023.

We are currently stocking Iron Heart, 3sixteen, Ginew, Indiogfera, Third Man Records, Mister Freedom, Freenote, LICK clothing, Battenwear and Gitman Bros.

This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018. I Immediately went and bought some IH 633s, went down the rabbit hole, did a life 180, and opened up TENDREL.

Check us out at shoptendrel.com
Follow on instagram at @shoptendrel
Hit me up with any questions, and please come by the shop and hang if you find yourself on California's Central Coast!

[TENDREL]

[Matt]

Very cool! Welcome.

[Brian]

That’s a good looking store quite eclectic

[Brandrea]

Congratulations on your store. Santa Barbara is such a beautiful town… are you right on the main strip?

[TENDREL]

Thanks everyone!
@Brandrea About 3 blocks off of State St, so pretty close. We are in the Funk Zone neighborhood.

[guiltyparty]

My in-laws live about 60 miles from Santa Barbara, I'll definitely swing through next time we are out that way. Congrats on the shop!

[Mizmazzle]

Congrats!! Wish yall the best of successes!! Looks like a excelllent mix of coolness!!

[TENDREL]

@guiltyparty Thanks, and congrats to you guys too! Guilty Party looks awesome. Looking forward to meeting!
@Mizmazzle Thank you! Been a wild ride so far but having a great time.

[Brandrea]

@TENDREL I wish you much success with the shop!

[A Former User]

Welcome! Those guitars suit the store well! IH and some rock ‘n roll and definitely some blues

[TENDREL]

@Heavy_blue Agreed! I got started with music at Bay Area blues jams, so the blues creeps into everything I do one way or another!

[seawolf]

Congrats! This is awesome. Another reason to check out Santa Barbara!

[TENDREL]

Ok... today I vow to start updating this thread with our new arrivals, especially the Iron Heart drops.

IHSH-33-IND 12oz Indigo Selvedge Denim Western Shirts
These beauties are live on the site now, and available in store on Wednesday for all you CA Central Coasters.

Now carrying Velva Sheen!
White and Black Two Packs Tees (My new go-to tee)
Rolled Tees available in Oatmeal and Nephrite

[Giles]

@TENDREL said in TENDREL - Santa Barbara, CA:

This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018.

So sorry, I missed this post when you originally posted.

I feel so humbled that I may have been is some part, responsible for your journey.

Thank you so much.

[TENDREL]

@Giles Aw yeah! Thanks Giles. Recently met Dean too, great guy. Just happened to be walking down the street by the shop.

[TENDREL]

Heyo Peoples.

New Iron Heart in stock...
12oz Hickory Striped Indigo Western Shirt
14oz Modified Type 3 Superblack Jacket

[TENDREL]

We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

• Discount applies automatically at checkout
• May 22nd - May 27th Midnight PST
• Extra 20% off sale section
• Sale Excludes: Iron Heart, and Gitman Vintage
• No retroactive discounts
• All items are final sale but can be exchanged for sizes in stock

[TENDREL]

Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

Lounge Shirt in Navy

Lounge Shirt in Olive

Beach Tee in Burgundy (My personal favorite)

World Boogie,
Parker

[mclaincausey]

@TENDREL gah I want that olive one. The new fabric looks even better too