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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    TENDREL - Santa Barbara, CA

    Iron Heart Retailers
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    • BrandreaB
      Brandrea
      Raw and Unwashed
      @TENDREL
      Joined:

      @TENDREL I wish you much success with the shop!

      last edited by 1 Reply Last reply Reply Quote 1
      • ?
        A Former User
        Joined:

        Welcome! Those guitars suit the store well! IH and some rock ‘n roll and definitely some blues😎

        last edited by 1 Reply Last reply Reply Quote 1
        • TENDRELT
          TENDREL
          Joined:

          @Heavy_blue Agreed! I got started with music at Bay Area blues jams, so the blues creeps into everything I do one way or another!

          last edited by 1 Reply Last reply Reply Quote 0
          • seawolfS
            seawolf
            Mod Squad
            Joined:

            Congrats! This is awesome. Another reason to check out Santa Barbara!

            “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible” - Don Norman

            @zeebeeleather

            last edited by 1 Reply Last reply Reply Quote 1
            • TENDRELT
              TENDREL
              Joined:

              Ok... today I vow to start updating this thread with our new arrivals, especially the Iron Heart drops.

              IHSH-33-IND 12oz Indigo Selvedge Denim Western Shirts
              These beauties are live on the site now, and available in store on Wednesday for all you CA Central Coasters.

              Now carrying Velva Sheen!
              White and Black Two Packs Tees (My new go-to tee)
              Rolled Tees available in Oatmeal and Nephrite

              last edited by TENDREL 1 Reply Last reply Reply Quote 2
              • GilesG
                Giles
                IHUK Crew
                @TENDREL
                Joined:

                @TENDREL said in TENDREL - Santa Barbara, CA:

                This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018.

                So sorry, I missed this post when you originally posted.

                I feel so humbled that I may have been is some part, responsible for your journey.

                Thank you so much.

                "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                last edited by TENDRELT 1 Reply Last reply Reply Quote 1
                • TENDRELT
                  TENDREL
                  @Giles
                  Joined:

                  @Giles Aw yeah! Thanks Giles. Recently met Dean too, great guy. Just happened to be walking down the street by the shop.

                  last edited by 1 Reply Last reply Reply Quote 0
                  • TENDRELT
                    TENDREL
                    Joined:

                    Heyo Peoples.

                    New Iron Heart in stock...
                    12oz Hickory Striped Indigo Western Shirt
                    14oz Modified Type 3 Superblack Jacket

                    last edited by 1 Reply Last reply Reply Quote 0
                    • TENDRELT
                      TENDREL
                      Joined:

                      Untitled (6).png

                      We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

                      • Discount applies automatically at checkout
                      • May 22nd - May 27th Midnight PST
                      • Extra 20% off sale section
                      • Sale Excludes: Iron Heart, and Gitman Vintage
                      • No retroactive discounts
                      • All items are final sale but can be exchanged for sizes in stock

                      last edited by TENDREL 1 Reply Last reply Reply Quote 2
                      • TENDRELT
                        TENDREL
                        Joined:

                        Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

                        Lounge Shirt in Navy
                        IMG_0978.jpg

                        Lounge Shirt in Olive
                        IMG_0971.jpg

                        Beach Tee in Burgundy (My personal favorite)
                        IMG_0973.jpg

                        World Boogie,
                        Parker

                        last edited by mclaincauseyM 1 Reply Last reply Reply Quote 2
                        • mclaincauseyM
                          mclaincausey
                          見習いボス
                          @TENDREL
                          Joined:

                          @TENDREL gah I want that olive one. The new fabric looks even better too

                          Think it, be it.

                          last edited by TENDRELT 1 Reply Last reply Reply Quote 1
                          • TENDRELT
                            TENDREL
                            @mclaincausey
                            Joined:

                            @mclaincausey I'm a sucker for anything terry cloth so had to stock up on these. They are great.

                            last edited by 1 Reply Last reply Reply Quote 0
                            • TENDRELT
                              TENDREL
                              Joined:

                              Some new(ish) from Indigofera and 3sixteen!

                              We are a bit behind in our photoshoots due to moving the shop and a baby coming any day.

                              Indigofera Fargo Trucker Trucker Light Beige & Wendell Pants in Smithson Canvas 13oz
                              Indigofera Fargo Trucker 2-2.jpg
                              Indigofera Double Knee-2.jpg

                              3sixteen Cabana Shirt Natural Rope Cloth
                              3sixteen Rope Cloth.jpg

                              Bonus zesty pic of a Terry Cloth Lounge shirt from Battenwear. Yes... that cup is filled with mega margarita.
                              Battenwear Olive Terry-2.jpg

                              World Boogie,
                              Parker

                              last edited by 1 Reply Last reply Reply Quote 0
                              • TENDRELT
                                TENDREL
                                Joined:

                                Another day another drop. The new 3sixteen Relaxed Straight cut has arrived in Double Black selvedge from Kuroki Mills.

                                RS-220x Relaxed Straight Double Black
                                IMG_0995.jpg

                                last edited by 1 Reply Last reply Reply Quote 1
                                • TENDRELT
                                  TENDREL
                                  Joined:

                                  IH loopwheel hoodies are in! Available in Black and Burgundy S-XXL! I often say my black IH hoodie is probably my favorite piece of clothing in my closet...

                                  Iron Heart Black Hoodie
                                  IMG_1021.jpg

                                  Iron Heart Burgundy Hoodie
                                  IMG_1029.jpg

                                  World Boogie,
                                  Parker

                                  last edited by 1 Reply Last reply Reply Quote 1
                                  • TENDRELT
                                    TENDREL
                                    Joined:

                                    WOAH craziest month of life, finally getting back to my regularly scheduled programming. On June 23rd we had our first child, a beautiful baby boy named Levon.

                                    Last week we released some really special items. The TENDREL Lot 432 Celestial Indigo Jeans and the Celadon Heavyweight Crew Neck Sweater. Both of these made by hand by Marco Ruiz who is the former North American Levis Master Tailor. He headed their customs program and is truly a world class tailor. He is a good friend of the shop. Both items are the epitome of "Slow Fashion". For the fit on the jeans we took Marco's signature fit that he designed and added a bit of the IH 888 feel to it so it's great for big thigh guys like me. More details below, please reach out with any questions. These are available in super limited quantities.

                                    TENDREL Lot. 432 Celestial Indigo Jeans
                                    tendrel-parkershop-color2_26_edit (1).jpg
                                    • 12.5 oz Italian Candiani Selvedge Denim
                                    • Full thigh, Relaxed Taper With Curved Waist Band
                                    • Brushed Pocket Bag
                                    • Laurel Wreath Buttons
                                    • Felled Inseam
                                    • Selvedge Fly
                                    • Sewn in Santa Barbara

                                    TENDREL Celadon Heavyweight Crew Neck Sweater
                                    tendrel-parkershop-color2_31_edit.jpg
                                    • Flatlock Seams
                                    • Heavyweight French Terry
                                    • Fabric Made in Japan
                                    • Lilac neck tape
                                    • Pre shrunk

                                    last edited by 1 Reply Last reply Reply Quote 4
                                    • TENDRELT
                                      TENDREL
                                      Joined:

                                      Getting ready for the upcoming season so I just added a bunch of recent season items to our sale section. A bunch of great Battenwear, Indigofera, 3sixteen and more. I know a few of you were interested in the Battenwear Terry Cloth shirts, doesn't look like we will have them next year so jump on em! Use code "BIGSAVER" for an extra 10% off sale items.

                                      TENDREL SALE SECTION

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • TENDRELT
                                        TENDREL
                                        Joined:

                                        Hey Freaky People
                                        Our fall stock of Gitman Vintage Oxfords just arrived. We've got light flannels, corduroy, and brushed cotton. All 100% cotton and made in the US!

                                        Gitman Vintage Oxfords
                                        Untitled (9).gif

                                        Also realized we have one Iron Heart 12oz Dobby Cloth CPO left in size Large. This is a hot one....
                                        tendrel-parkershop-color1_15_edit.jpg

                                        last edited by TENDREL 1 Reply Last reply Reply Quote 0
                                        • TENDRELT
                                          TENDREL
                                          Joined:

                                          Our IH Johnny Cash III shirts have arrived! Medium - XXXLarge available now!

                                          last edited by 1 Reply Last reply Reply Quote 1
                                          • TENDRELT
                                            TENDREL
                                            Joined:

                                            Some new arrivals the last two days that I am very stoked on.

                                            New 3sixteen French Work Jacket and Powder Blue Work Shirt.
                                            IMG_3539.jpg

                                            Our first footwear has arrived in the shop. 2 new styles from Karhu!
                                            karhu.jpg

                                            last edited by 1 Reply Last reply Reply Quote 0
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