The Outlet & Project RE:LOVE Drops
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PROJECT RE:LOVE
Project RE:LOVE is about keeping clothes alive in the product lifecycle. We appreciate that sometimes clothes come to the end of their time and end up unworn or unloved in the bottom of your closet. Such is the fast moving nature of the fashion industry, it's not uncommon for styles and garments to fall out of favour. With this initiative we aim to give these no longer used or perhaps end of life garments a second chance. There are customers and enthusiasts who would balk and the thought of wearing jeans not faded and worn in by them, equally there are customers who enjoy just slipping on a pair of heartily worn jeans without those (sacred to some) break in processes.
So how does it work? You have an Iron Heart jacket, vest, shirt or pair of pants that you’re either thinking about getting rid of or needs replacing. Instead of discarding these, you send them in to us here at IHUK in exchange for discount code for 15% of original value of item(s).
Step 1 Fill in the form here, including two photos of your item of clothing (front and back). Please note that uploads are limited to two images only. If you have multiple items, you must submit multiple forms.
Step 2 We will review the item(s), and contact you regarding their future.
Step 3 We will send you a prepaid UPS label to return the item(s) to us, and we will issue you 15% store credit of the original value.
Depending on the condition of the jeans we'll do one of the following three things.
- Add to our archives, we love nothing more than seeing great faded and worn examples of our clothes, the same goes for our retailers! These pieces will make it online to our ‘Hall of Fades’ gallery or quite possibly end up proudly displayed in one of our retailers brick and mortar stores.
2 )Re-sold. We’ll put these through the 5 point repair plan making sure the jeans are clean, healthy, and suitable for a new home. These will then be available for purchase on the Iron Heart website. 10% of the money generated from these sales will go to charity.
- Re-purposed. We’ve been in discussion with several local ateliers discussing the viability of re-using denim and other fabric that has plenty of life left. We’ve been encouraged by the response and have had a number of suggestions regarding re-use. If the item does not fit into one of the previous categories we will aim to use parts for repair such as darning snags and patching up crotch blowout. Alternatively, we can make anything from pillow covers to coasters.
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I absolutely RE:LOVE this program
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Thank you IH for this initiative! Makes me proud to be an IH customer.
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Very good idea. I'm now starting to think that RE:Loved pieces might sell for more than the new ones. It could definitely be possible!
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I'm 100% on board for this
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Very cool. Is Scott Boyd involved at all? He is skilled at remaking vintage garments (and luggage, he rebuilt a Filson briefcase for me to insert a Brompton bicycle clip rack so that it can be mounted on the bike).
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cool stuff!
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Really cool idea. I hope lots of people take advantage of it. Awesome labels, too - shows that time and care goes into this aspect of the business, too.
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I 100% wanna buy something from this initiative! It'd be cool to find some hard-to-obtain pieced loved and worn already.
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This is a great idea. I like selling on the forum but this takes all the work out of posting and managing and writing up something. Plus you actually get a good amount of scratch for the item if it’s accepted and someone else will get to enjoy it also. I submitted an item so I’ll see how it goes. Very cool idea. No one does this and it’s good on the crew at IH to do all this extra work. You are basically adding more work for yourselves with not a whole lot of profit in the end.
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Very good idea. I'm now starting to think that RE:Loved pieces might sell for more than the new ones. It could definitely be possible!
Well, for the APC Butler Program (since 2008, new pair 50% off) and also the Onomichi Denim Project (done since 2013, started with Resolute Jeans but they added their own jeans now. If your worn jeans sell, you get 70% of the sale price), the worn jeans are in fact sold for more than the original jeans
Very cool idea. No one does this and it’s good on the crew at IH to do all this extra work. You are basically adding more work for yourselves with not a whole lot of profit in the end.
See above
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Great idea. The amount of water that goes into cotton production is often discussed in the media…
