"Why Can't Iron Heart Make More Stuff"
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Interesting read. We live in a time where it's becoming increasingly difficult for some to be patient and I've been guilty of that myself before understanding the mechanics of this heritage clothing world in Japan.
I guess within this space, Iron Heart occupies a further production niche due to type of fabrics being made and the skills needed to assemble those. The very nature of the old looms (and a quality that's appreciated by some) is a sense of slowness, but that doesn't always gel with modern consumer patterns and demand.
Honestly one of the big things that has pulled me into the Iron Heart rabbit hole is the diversity of what you guys offer. My first purchase was a UHF and some duck shorts quickly followed. I got lucky visiting Hachioji this year to have access to core denims (and also picked up the incredible loopwheel t shirts which have spoiled me for other tees) but I am eagerly anticipating what non-denim items will be available for FW26, including the ever popular N1's. The seasonal offerings have become a big component of what is truly exciting to me about IH
I appreciate everything you guys are doing to get these beautiful pieces out to the world! Please keep up the good work and transparency
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@phoenixinflight Agreed - the diversity is staggering. Was reflecting the other day, perhaps only IH and the Real McCoys have such a wide line up. I love both.
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I've trouble understanding why people have trouble understanding clothing like that cannot be produced like fast fashion.
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Oh yes, we are…
I, too, find the buying experience sometimes stressful, even though I understand the reasons behind the limited production.
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I just appreciate the openness and honesty. That is refreshing nowadays.
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The irony of wanting unique items produced in a unique way then crying when the company doesn't operate in the exact same way as every fast fashion brand.
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@Denimhead-0 said in "Why Can't Iron Heart Make More Stuff":
My wife thinks you make too much stuff
Hahahaha yeah mine too
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In a world of fast fashion, Iron Heart (and similar brands) stand apart. Of course they’re in high demand, and sometimes hard to get. IMHO that’s part of the appeal. Is it disappointing to miss out … yes. It would be more disappointing if IH became ubiquitous and available at every mall or shop throughout the world.
Small production runs, limited availability, high quality, and superior customer service is why I continue to come back time and again. Can’t wait for the Spring Summer shirts and bakers to start dropping
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The wait adds to it I think and makes it feel more special when you do get it.
Scouring over every picture and video you can find while you wait for a new drop of something.
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Iron Heart’s success as a brand and the growth that you’ve seen in the international market are no surprise to those of us who know how good the jeans really are.
What’s surprising is how many idiots out there are dying to jump into the market and don’t take the time to even read a single thing for context. This forum, social media, on your own site, there’s been a tremendous amount of transparency from Iron Heart about your process and your production challenges. The willful ignorance of folks then demanding you somehow produce the product they want and the complete lack of understanding what the product even IS that they want would almost be funny if it weren’t so dumb.
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@sabergirl I (though more accurately, we) just sell something that someone else makes.....
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011
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