Self Edge SF, NY, LA, PDX, MX, & ATX
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MASAHIRO MARUYAMA SUMMER COLLECTION
This week we have three eyewear releases from Masahiro Maruyama’s new collection. All three are made of Japanese titanium and acetate and come with tinted Carl Zeiss lenses with each frame’s lens color matching the frame to the designer’s specifications. As always, these lenses can be swapped out for prescription lenses by any optician.
All three of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he’s pushing the boundaries of eyewear design and manufacturing. You can find the new collection at all 6 of our stores now.
Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama
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Looks like Self Edge is getting (exclusive?!) broken twill CPO shirts (!)
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@Buckeye I’m not going to post pics myself, but there are searchable photos for it. Looks like a product page was made and taken down.
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@jordanscollected ah, haven’t seen the pics, just saw a blurb mention in the email today!
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@Buckeye your post reminded me of this he emailed last week. That’s what got me digging and where I found photos.
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@Buckeye Looks like there will be 13oz black and indigo cpo shirts. Both look great in the photos I saw.
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Yup, April 25!
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MEGA SUGAR CANE JEAN RESTOCK
We’ve just received a large restock of jeans from Sugar Cane. We’ve got indigo denim and white denim 1947 jeans, indigo 1955, 1966, 2009, and 2021 jeans, and also new wide leg 2025.
Get em now at all stores.
Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane
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@kiya Ohhhhhh! Been holding out for the SEXIHCPOOD 25 but this might fit the bill!
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3SIXTEEN SPRING COLLECTION OF SHIRTS & BELTS
3sixteen’s first drop from their from their summer collection is here; have them Cinnamon Seersucker shirts and nice Blue Line shirt. Both are available now all six of our stores along with a full restock of their Tochigi leather belts in three colors.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen




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@sabergirl said in Self Edge SF, NY, LA, PDX, MX, & ATX:
Broken twill western will be hard to beat if it isn't too long. Is the black -broken twill OD or a black/black @kiya ?
The black one isn't overdyed, it's a black warp and black weft broken twill denim.
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@sabergirl said in Self Edge SF, NY, LA, PDX, MX, & ATX:
Oooh that sounds great! Thanks, @kiya. Will these be available online on the 25th?
Yes!
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For this release on Saturday, is there a specific time they will be released online for purchase?
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@Ral1121 as this is dealing with Self Edge, you should contact them directly for confirmation.
All of their contact information can be found here:
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@Ral1121 I called SE Austin a few days ago asking and it appears sales go live at 9a. What time zone? That was not clear and no definitive answer given. If you get specifics pls post.
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THE SELF EDGE “ALWAYS RIDIN’ HIGH” WESTERN COLLECTION RELEASE PARTY - THIS SATURDAY, APRIL 25 / 7pm to 10pm - AUSTIN, TEXAS
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Bootcut jeans from 3sixteen! Bison leather cowboy roper boots from Unmarked! Broken twill denim CPO shirts from Iron Heart! Sterling silver longhorn pendants from Good Art! Engraved brass buckle & heavy leather belts from Unmarked! Graphic tees from us! TRON hats (some free, some for sale)!
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Come hang with the brands who were behind making this collection for us. We also have DJ Vacation coming up from Mexico to play us some country and Tejano tunes, we have Austin’s Pinche Tacos doing brisket tacos, and we’ll be serving some locally made drinks. All items from this collection go on sale at all Self Edge stores at opening on Saturday, and online at 8AM PST the same day.
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THE SELF EDGE "ALWAYS RIDIN' HIGH" WESTERN COLLECTION
We’ve come together with some of our favorite brands and long-time collaborators to bring you a western collection, done our way. These items all have understated details with a high emphasis on materials and design. We’ve made black bison roper boots and hand-painted bullhide belts with Unmarked, indigo and black Japanese selvedge bootcut jeans with 3sixteen, black and indigo broken twill denim CPO shirts with Iron Heart, sterling silver longhorn pendants with Good Art, and embroidered hats with TRON. We’ve also made some Self Edge Graphic tees to round out the collection. The collection is now available at all stores and online.
There will be a release party Saturday (April 25) from 7pm to 10pm at Self Edge Austin complete with Mexico’s DJ Vacation playing country and Tejano tunes, Austin’s Pinche Tacos doing brisket tacos, and Portland’s TRON giving away bootleg hats. Most of the brands who made this collection happen will also be in attendance. See y’all soon.
Shop The Collection Here: https://www.selfedge.com/index.php?route=selfedge/new_arrivals
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MERZ B. SCHWANEN LOOPWHEELED VISCOSE TEES & MERINO WOOL TEES
This week we have two very special Merz b. Schwanen t-shirts.
First up we have lightweight loopwheeled t-shirts. These are the first lightweight loopwheeled tees we’ve stocked and are great for those looking for a very comfortable summer-weight tee. They’re made of a custom organic cotton and viscose blend and are loopwheeled then cut and sewn in the German Swabian Albs in Merz’s own factory. They're soft and airy and feel great on your skin.
We also have merino wool tees. These new t-shirts are made from 100% extra fine merino wool with a soft, breathable feel and a slightly structured drape. Produced using mulesing-free wool, it features a classic crew neck and a regular fit that’s been rinsed for minimal shrinkage. You can find both of these new models at all six of our stores and online.
Shop Merz Online: https://www.selfedge.com/merz-b-schwanen
