Self Edge SF, NY, LA, PDX, MX, & ATX
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NEFF GOLDSMITH RESTOCK - STRANGE & INTERESTING JEWELRY
We've just received a very large restock of Neff Goldsmith's entire line of sterling silver and gold jewelry along with the new SCALE ring. We absolutely love jewelry and have slowly expanded our jewelry selection at our stores over the past few years. Neff Goldsmith is a jewelry line made by an extremely talented jeweler and master setter by the name of Chris Neff.
Chris' inspirations come from his deep understanding of the heritage of jewelry and vintage silversmithing. All pieces are made in-house at his own foundry out of sterling silver with many pieces having 18k yellow gold accents. His detail and milgrain work is unlike anything we've ever seen and he's got some interesting twists on classic signet rings, band rings, pendants, and necklaces.
The Neff Goldsmith collection of jewelry is available now at all 6 of our stores and in our online store.
Shop Neff Goldsmith Online: https://www.selfedge.com/neff-goldsmith


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SAMURAI COTTON FARM AND OTOKOGI DENIM JEANS & RENEWED EDITION T-SHIRT 2-PACKS
Samurai cotton farm denim jeans are here! Samurai’s new S510HXII jean is built from a rinsed 15.8oz unsanforized (but rinsed) selvedge denim woven on vintage GL3 shuttle looms, giving the fabric a raw, vintage texture with plenty of character. The denim blends Texas cotton warp yarns with Samurai’s own cotton weft which they grow themselves in Osaka, Japan, resulting in a deep indigo shade, uneven nep, and a rugged hand feel that will only get better with wear. Details include custom metal hardware, a button fly, a selvedge coin pocket, Natural x Silver Lamé selvedge ID, jacquard pocket bags, and a goatskin leather patch. The fit has a slightly higher rise with room through the top block and a subtle taper from the knee down.
Samurai’s S0255XX jean is their newest iteration of a slim tapered jean with a medium rise and a tapered leg. These are made of their custom 15oz "Otokogi" denim made of a 100% Texas cotton fiber with tightly twisted slub yarns for an amazing texture and very high unique fading potential.
Samurai’s medium weight blank tees which come in a 2-pack are now here in a reworked RENEWED EDITION. With this new version the sleeves are slightly shorter and the body is slightly longer, and the fabric is just a bit heavier in weight and made of recycled cotton. Now at all stores from small up to XXXL.
Shop Samurai Online: https://www.selfedge.com/samurai




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MASAHIRO MARUYAMA SUMMER COLLECTION
This week we have three eyewear releases from Masahiro Maruyama’s new collection. All three are made of Japanese titanium and acetate and come with tinted Carl Zeiss lenses with each frame’s lens color matching the frame to the designer’s specifications. As always, these lenses can be swapped out for prescription lenses by any optician.
All three of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he’s pushing the boundaries of eyewear design and manufacturing. You can find the new collection at all 6 of our stores now.
Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama

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Looks like Self Edge is getting (exclusive?!) broken twill CPO shirts (!)
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@Buckeye I’m not going to post pics myself, but there are searchable photos for it. Looks like a product page was made and taken down.
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@jordanscollected ah, haven’t seen the pics, just saw a blurb mention in the email today!

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@Buckeye your post reminded me of this he emailed last week. That’s what got me digging and where I found photos.
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@Buckeye Looks like there will be 13oz black and indigo cpo shirts. Both look great in the photos I saw.
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Yup, April 25!
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MEGA SUGAR CANE JEAN RESTOCK
We’ve just received a large restock of jeans from Sugar Cane. We’ve got indigo denim and white denim 1947 jeans, indigo 1955, 1966, 2009, and 2021 jeans, and also new wide leg 2025.
Get em now at all stores.
Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

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@kiya Ohhhhhh! Been holding out for the SEXIHCPOOD 25 but this might fit the bill!
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3SIXTEEN SPRING COLLECTION OF SHIRTS & BELTS
3sixteen’s first drop from their from their summer collection is here; have them Cinnamon Seersucker shirts and nice Blue Line shirt. Both are available now all six of our stores along with a full restock of their Tochigi leather belts in three colors.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen




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@sabergirl said in Self Edge SF, NY, LA, PDX, MX, & ATX:
Broken twill western will be hard to beat if it isn't too long. Is the black -broken twill OD or a black/black @kiya ?
The black one isn't overdyed, it's a black warp and black weft broken twill denim.
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@sabergirl said in Self Edge SF, NY, LA, PDX, MX, & ATX:
Oooh that sounds great! Thanks, @kiya. Will these be available online on the 25th?
Yes!
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For this release on Saturday, is there a specific time they will be released online for purchase?
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@Ral1121 as this is dealing with Self Edge, you should contact them directly for confirmation.
All of their contact information can be found here:
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@Ral1121 I called SE Austin a few days ago asking and it appears sales go live at 9a. What time zone? That was not clear and no definitive answer given. If you get specifics pls post.
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THE SELF EDGE “ALWAYS RIDIN’ HIGH” WESTERN COLLECTION RELEASE PARTY - THIS SATURDAY, APRIL 25 / 7pm to 10pm - AUSTIN, TEXAS
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Bootcut jeans from 3sixteen! Bison leather cowboy roper boots from Unmarked! Broken twill denim CPO shirts from Iron Heart! Sterling silver longhorn pendants from Good Art! Engraved brass buckle & heavy leather belts from Unmarked! Graphic tees from us! TRON hats (some free, some for sale)!
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Come hang with the brands who were behind making this collection for us. We also have DJ Vacation coming up from Mexico to play us some country and Tejano tunes, we have Austin’s Pinche Tacos doing brisket tacos, and we’ll be serving some locally made drinks. All items from this collection go on sale at all Self Edge stores at opening on Saturday, and online at 8AM PST the same day.
