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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Ask Giles and/or Alex Anything

    The Resource Centre
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    • jordanscollectedJ
      jordanscollected
      啓蒙家
      Joined:

      @Alex How are you approaching/communicating the new overdye method with retailers and customers? Just wondering if there's a worthwhile story to tell about sustainability, or if someone will notice the non-oxidized hardware after purchase and have a "hey, wait a minute?!" moment.

      world tours:
      888 Fat guy chocolate WT
      Mad Red x2
      Wabidashery

      last edited by AlexA 1 Reply Last reply Reply Quote 3
      • R
        Rococo
        The Unwoven
        @sabergirl
        Joined:

        @sabergirl said in Ask Giles and/or Alex Anything:

        IHSH-10

        I see you're an ombré check fan... 47 in brown is stunning!

        "Style demonstrates the ability to meet the current challenges; it signifies being fully alive to the moment." - Richard Brody

        last edited by 1 Reply Last reply Reply Quote 0
        • AlexA
          Alex
          IHUK Crew
          @jordanscollected
          Joined:

          @jordanscollected everytime we release the new method, we detail it in that weeks newsletter to explain the change, and why.

          last edited by 1 Reply Last reply Reply Quote 0
          • JunkPantsJ
            JunkPants
            Haraki san Student
            Joined:

            Are there any future plans for Ignition Works?

            (I'll be wearing the IGW-101B for the upcoming Indigo Invitational)

            last edited by 1 Reply Last reply Reply Quote 0
            • GilesG
              Giles
              IHUK Crew
              Joined:

              Nope

              "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

              last edited by JunkPantsJ 1 Reply Last reply Reply Quote 1
              • JunkPantsJ
                JunkPants
                Haraki san Student
                @Giles
                Joined:

                @Giles Pretty much what I expected to hear, but a bit of a shame.
                I quite liked the branding/logo and the products, but I guess not enough people did.

                last edited by 1 Reply Last reply Reply Quote 0
                • GilesG
                  Giles
                  IHUK Crew
                  Joined:

                  Sorry, nothing at all wrong with the product, but a bit like Triple Works, I think it suffered in part through brand snobbery….

                  "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                  last edited by seawolfS JunkPantsJ 2 Replies Last reply Reply Quote 1
                  • J
                    Jett129
                    見習いボス
                    Joined:

                    In the latest collab with Self Edge were there pieces that didn't pass Quality Control,and if so what happens to them? Just curious.

                    last edited by 1 Reply Last reply Reply Quote 1
                    • GilesG
                      Giles
                      IHUK Crew
                      Joined:

                      There would have been, there always is with any production run. If they are fixable, they get fixed (and because we completed making these months ago, they will already have been fixed and be included in the numbers). If they are not fixable, but generally OK, they will get sold at the Iron Heart Camp, where people can see the actual article and make a decision about whether they want it or not. Otherwise they will get destroyed after we have salvaged all useful bits and pieces.

                      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                      last edited by 1 Reply Last reply Reply Quote 4
                      • seawolfS
                        seawolf
                        Mod Squad
                        @Giles
                        Joined:

                        @Giles said in Ask Giles and/or Alex Anything:

                        Sorry, nothing at all wrong with the product, but a bit like Triple Works, I think it suffered in part through brand snobbery….

                        Such a shame. I still have some Triple Works shirts and they're amazing.

                        “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible” - Don Norman

                        @zeebeeleather

                        last edited by 1 Reply Last reply Reply Quote 1
                        • JunkPantsJ
                          JunkPants
                          Haraki san Student
                          @Giles
                          Joined:

                          @Giles said in Ask Giles and/or Alex Anything:

                          Sorry, nothing at all wrong with the product, but a bit like Triple Works, I think it suffered in part through brand snobbery….

                          The psychology involved is quite fascinating. And for those on the design/production/sales side I imagine it can be rather frustrating at times as well.

                          last edited by 1 Reply Last reply Reply Quote 0
                          • TobiT
                            Tobi
                            Haraki san Prodigy
                            Joined:

                            Not sure this came up already at some stage or is feasible: In weeks where releases or restocks happen, it would be helpful to have a overview thread that would list releases for a given week. Could be just one post with a short list of the items, perhaps with a week number as a title. Could even be (not sure that is possible) locked for comments, such that people would not derail it by discussing individual items. For items where I do not have a re-stock notification, I usually find out only when browsing through unread topics (or via Instagram video.. but I do not always see this), but I am not aware of a centralized summary info. The website also does not seem to have a "coming soon" section or similar?

                            last edited by Tobi Tago MagoT 1 Reply Last reply Reply Quote 2
                            • Tago MagoT
                              Tago Mago
                              Mod Squad
                              @Tobi
                              Joined:

                              @Tobi not exactly what you are suggesting, but do you check the calendar on here on a regular basis? All releases and restocks are listed there

                              last edited by TobiT 1 Reply Last reply Reply Quote 0
                              • AdamJA
                                AdamJ
                                IHUK Crew
                                Joined:

                                @Tobi what @Tago-Mago sounds like the ideal solution! When we enter the launch dates in to each respective thread they get added to the calendar at the top of the page so you can see a snapshot of what's going live when. If you click on the calendar entries you can be taken directly to the thread.

                                CleanShot 2025-06-04 at 08.34.30@2x.png

                                The devil is in the detail..

                                last edited by W 1 Reply Last reply Reply Quote 1
                                • TobiT
                                  Tobi
                                  Haraki san Prodigy
                                  @Tago Mago
                                  Joined:

                                  @Tago-Mago Ah shit... this indeed qualifies... never looked at this! I rest my case...

                                  last edited by 1 Reply Last reply Reply Quote 2
                                  • MizmazzleM
                                    Mizmazzle
                                    見習いボス
                                    Joined:

                                    @Tobi @Tago-Mago @AdamJ
                                    This is brilliant. I’ve never looked at the calendar before myself. Just seeing all kinds of fun releases popping up!!

                                    In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                                    last edited by Tago MagoT 1 Reply Last reply Reply Quote 3
                                    • Tago MagoT
                                      Tago Mago
                                      Mod Squad
                                      @Mizmazzle
                                      Joined:

                                      @Mizmazzle my apologies to your wife

                                      last edited by MizmazzleM 1 Reply Last reply Reply Quote 1
                                      • MizmazzleM
                                        Mizmazzle
                                        見習いボス
                                        @Tago Mago
                                        Joined:

                                        @Tago-Mago yes, well…she won’t be the one sleeping under a bridge.

                                        In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

                                        last edited by TobiT 1 Reply Last reply Reply Quote 2
                                        • TobiT
                                          Tobi
                                          Haraki san Prodigy
                                          @Mizmazzle
                                          Joined:

                                          @Mizmazzle but you will be the best dressed dude under the bridge by far!!

                                          last edited by 1 Reply Last reply Reply Quote 2
                                          • M
                                            meatmarketdenim1
                                            Haraki san Expert
                                            @goosehd
                                            Joined:
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                                            last edited by 1 Reply Last reply Reply Quote 0
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