Iron Heart - USA

[Alex]

^ Yes, t will be identical in every way from a customer point of view

You can still buy from IHUK if you like

[Giles]

You will get the same service.  Think of it as one virtual shop.  We will use the same email management system and the same shop software, any employees in the US will spend time in UK to understand how we do what we do.  UK staff will spend time in the US, making sure that the workflow and how the work is done mirrors what is done currently in the UK.

We will keep some of the best sellers in the USA, but the majority of the stock will be in the UK (we can't afford to fill another warehouse with over USD500K of inventory  :))

This is how things work at the moment.  Let's assume a west coast purchase.

Order comes in at 14:00 PST (that is 20:00 GMT) on Monday, nothing happens to that order until 09:00 Tuesday when we get in the office.  If questions need to be asked, then it is unlikely that the order will ship until Wednesday.

And how we envisage:

Order comes in at 14:00 PST, the customer is immediately contacted.  Issues resolved.  We can then ship Monday if product is the US or Tuesday if it is in the UK.

[Dstauffer]

Thanks for the reassurance! I know you all will take care of us and you wouldn’t be undertaking such a venture if the world class level of customer service couldn’t stay intact…just me being selfish given how big a part IH plays in my life (obviously nothing compared to you all).

I’m happy for you all and the growth of IH!

[goosehd]

I hope that I still can purchase from IH-UK.  The customer service is unbeatable.  I can’t put into words what a pleasure it is dealing with you guys.  Every question answered, every measurement spot on, and the advice and assistance can not be equaled.

You guys are the benchmark for customer service!!

[Dstauffer]

^ from the sounds of it, that is the case…although I am sure they will get some great personalities for the IHUS crew 

[Giles]

If we do this right, you won't know where you are buying from.  If it's not seamless, we've screwed up….

You can, of course, buy from wherever you want, but I'm hoping that it won't make any difference....

[Dstauffer]

It should be a huge feather in your cap G that you have immediate-gratification-Americans who are saying that even with the option of purchasing from a N. American location, they will still prefer to buy from across the pond….

[Dion]

I am a bit worried about the Brexit. If it actually happens, will you guys remain in the UK as a second branch or move completely to the US then?

[Giles]

If we have to (and no one know's what will actually happen), we will open up an operation in The EU.  @Madame Buttonfly and I have already scouted locations and have some great options….

[gaseousclay]

I don't suppose you could share a sneak peek of the two lines you're starting? I'm curious if the style of clothing will be similar to what IH is putting out now.

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[gaseousclay]

Also, any particular reason why you chose LA over other cities? Is LA considered the garment capital of the US?

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[Giles]

You're right, I can't. 

Because we are taking space in Ken's Factory which is in Long Beach.

[Giles]

Oh wait, we have something we can share.  @Alex please can you find pics of the Iron Heart Racing perforated jacket

[Clint_D]

This is definitely some exciting news!  I'll have to put LA back on my vacation radar and try to make it out sooner rather than later!

[Snowy]

Great to see this coming together. This is a huge step. I assume IHR will mostly be stocked in the US if it's aimed at the local market? Really cool to see your hard work over the years of building and establishing scalable process pay off.

[Alex]

[Megatron1505]

Now that is cool

[madmoses]

Awesome jacket, stellar news, joy all around! Merry Christmas to the Crew!

[Matty123]

F me sideways. Perf…

[Giles]

@Snowy:

I assume IHR will mostly be stocked in the US if it's aimed at the local market?

We'll likely offer it to our current retailers.  We'll definitely sell through the webstore, but maybe not on day 1.