Random questions to which you seek an answer
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This thread is full of fascinating questions (and answers) today!
I'll add to them with a fleeting though that popped into my mind during my morning swim the other day.
If Iron Heart saw an unprecedented surge in demand, caused by a high-profile celebrity/influencer rocking the brand on a regular basis, for example... Would any measures be taken to ensure that members of established customer base were still able to purchase from you, without everything being snapped up by a hypothetical wave of bots and/or resellers?
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Yes. I really dislike the celebrity/influencer gig. My answer to questions like...
"Hi, I represent Mr fucking big deal actor, he'd really like to wear some of your clothing in his upcoming film, how do we get hold of some?"
Answer
"Go to the fucking website and buy what you want like any regular person"
Sub text, because Mr fucking big deal actor can probably afford our stuff a load more than our regular customers.... -
I love this response.
It’s neat to see celebs wearing stuff you also own if following influencers is your thing. I personally don’t give a crap who someone is and I feel influencers are the number 1 problem with personal happiness in this day and age. Let’s be honest - most of them are probably looking for free stuff bc they “have a following”
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I absolutely love it when I see well-known/respected public figures wearing Iron Heart, especially if they made the choice to buy and wear it themselves. Clapton bought a couple of items from us a few years ago, Paula entered into meaningful correspondence with the man himself about his purchase. I love him all the more for that.....
Mind you, I did invite him to one of our Irn Heart parties and the git did not come.....
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@T4920 I don't think that @Giles actually answered your question (though that is definitely the policy on influencers/celebrities wanting discounts).
As it stands we do not prioritise sales to long standing customers. Equally, we do really want to grow our overall customer base, and the best way to do this is to sell to new customers.
Celebrities have been wearing Iron Heart for years, it has been featured in multiple movies/TV shows to date and as yet we have not seen a spike in resellers, so I don't think its a valid concern at this stage, but is an interesting thought for down the line (perhaps)
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@Alex said in Random questions to which you seek an answer:
@T4920 I don't think that @Giles actually answered your question
Yeah, sorry. I ranted about one of my pet peeves and forgot what the question was.
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@Giles said in Random questions to which you seek an answer:
@Alex said in Random questions to which you seek an answer:
@T4920 I don't think that @Giles actually answered your question
Yeah, sorry. I ranted...
Unlike you...
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Following up to that influencer/purchaser - I noticed that one forum member was able to “pre-order” an upcoming arrival at their local IH retailer.
Seems a bit stinky to me that some retailers can do that while IH themselves does not allow for that?
Guess there is no way to enforce no pre sales?
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Great conversation everyone—best rant ever Giles. Love your position on celebrity and influencers.
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@iammortalcombat I don't think it is fair of us to stipulate how our retailers want to work with their customer base. We have our position, they all have their own too.
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@Alex understood and that’s completely logical.
I actually enjoy the thrill of “will I get it” a tad here and there. I am also lucky that I’m in the larger sizing in the shirts so I think I have less competition but I am envious when things come out that don’t make it to the 3-4x sizing -
@iammortalcombat Pretty much everything is made up to 4XL now with the exception of our cut and sewn which is size limited at the factory.
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@iammortalcombat If you enjoy the “will I get it” now, you should have been here 5-7 years ago. It used to be quite the show with people fighting for sizes and the website crashing mid purchase or just as they launched a new item.
"I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)
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@goosehd said in Random questions to which you seek an answer:
the website crashing
There's no need to bring that up now, is there?
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@goosehd
I feel like I remember that. I started shopping for IH around 2017 but was scared to try sizing online and I think I checked the site daily for my first UHF….and never landed one until years later -
@iammortalcombat Hey, that was me! And it's nothing to get stinky about, it's not a 'pre-order' per se by any means.
To clear this up a little - I stumbled over one of Giles' hints at the new collection very early on, as he posted a photo with a sample of the new green ombré when he was in Japan. As I'm a customer at Kentaurus in Cologne, Germany, I talk with one of the guys there, Sammu, on a regular basis. Mentioned the design to him, he confirmed that he had an XXL incoming, and I left my number so he will call me up when the shipment arrives. I'm just lucky my office is literally a 2min walk from the store. No privileged treatment there, that's just how they roll with everything they get in stock.
