Self Edge SF, NY, LA, PDX, MX, & ATX
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THE VIRIDI-ANNE SUMMER COLLECTION
The new summer collection from The Viridi-anne has landed at our six stores. We have new cotton/linen cropped pants, a very nice tonal embroidered shirt, a cotton and lyocell short sleeve shirt, and a Supima cotton henley tee.
The Viridi-anne was started in Tokyo, Japan by Tomoaki Okaniwa in 2001; Okaniwa graduated from Tokyo Zoukei University, Department of Fine arts, majoring in Painting. Moving from the canvas to a desire for expression through garments, he’s been working alongside Daisuke Nishida of Devoa since 2005 with both of them leading the Japanese fashion scene for this style of garments and fabric development.
Now available at all stores.
Shop The Viridi-anne Online: https://www.selfedge.com/viridi-anne
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IRON HEART BSP JEANS & NEW SPRING COLLECTION
Iron Heart BSPIH25 jeans are finally here. We have 633 straight tapered and 301 slim tapered fits, both available in a Self Edge exclusive 19oz denim. With this 19oz denim we looked at all the denim styles ever created by Iron Heart and tried to produce something which encapsulated a little bit from each denim they've produced, from their 14oz all the way up to their 25oz denim. The denim was woven at Japan’s famed Kaihara Mills, which is a first for Iron Heart, and the jean is finished with lined back pockets, hidden fly and coin pocket selvedge details, a special charcoal “W” stitch on the back pocket, tonal navy arcuates, and much more which you can read about on the product pages of our site.
We've also received new production runs of two different Self Edge exclusive Himeji horsehide jackets, 633 straight tapered jeans in their black SBG denim, indigo chambray shirts, and black denim jackets and work shirts.
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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RICK OWENS SUMMER FOOTWEAR COLLECTION
We have four new models of Rick Owens footwear as part of their newly released summer collection.
We have Vintage Sneaks in black and milk 13oz denim, Ramones in 13oz overdyed denim, and Ramones in a very heavy natural slub canvas. Rick Owens' footwear is built more like a traditional leather shoe with a stitch-down sole as opposed to a disposable pair of sneakers. Over time if the sole or upper needs repair they can be repaired by a cobbler. These are now available in limited quantities at our five US stores.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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STUDIO D'ARTISAN FIESTA OF JEANS & PANTS
Osaka's Studio D'Artisan just hit us with a large delivery of various jeans and pants.
We have Sally Fox Cotton Baker pants in a beautifully light "dirt" color, Kakishibu Extreme Denim jeans, a wild indigo sashiko 5-pocket "jean", 15oz indigo denim in straight leg and straight tapered fits, and 15oz slubby denim in three different fits. You can find all these items now at all our stores and online.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan





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MERZ B. SCHWANEN ORGANIC COTTON RIBBED TANK TOP
The first tank top we’ve carried in nearly two decades is back, and now available in more colors.
Merz b. Schwanen delivers a new 100% organic cotton ribbed jersey tank top as part of their newly released summer collection. Available now in black, white, and natural for all your summering needs.
Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen
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NEFF GOLDSMITH RESTOCK - STRANGE & INTERESTING JEWELRY
We've just received a very large restock of Neff Goldsmith's entire line of sterling silver and gold jewelry along with the new SCALE ring. We absolutely love jewelry and have slowly expanded our jewelry selection at our stores over the past few years. Neff Goldsmith is a jewelry line made by an extremely talented jeweler and master setter by the name of Chris Neff.
Chris' inspirations come from his deep understanding of the heritage of jewelry and vintage silversmithing. All pieces are made in-house at his own foundry out of sterling silver with many pieces having 18k yellow gold accents. His detail and milgrain work is unlike anything we've ever seen and he's got some interesting twists on classic signet rings, band rings, pendants, and necklaces.
The Neff Goldsmith collection of jewelry is available now at all 6 of our stores and in our online store.
Shop Neff Goldsmith Online: https://www.selfedge.com/neff-goldsmith
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SAMURAI COTTON FARM AND OTOKOGI DENIM JEANS & RENEWED EDITION T-SHIRT 2-PACKS
Samurai cotton farm denim jeans are here! Samurai’s new S510HXII jean is built from a rinsed 15.8oz unsanforized (but rinsed) selvedge denim woven on vintage GL3 shuttle looms, giving the fabric a raw, vintage texture with plenty of character. The denim blends Texas cotton warp yarns with Samurai’s own cotton weft which they grow themselves in Osaka, Japan, resulting in a deep indigo shade, uneven nep, and a rugged hand feel that will only get better with wear. Details include custom metal hardware, a button fly, a selvedge coin pocket, Natural x Silver Lamé selvedge ID, jacquard pocket bags, and a goatskin leather patch. The fit has a slightly higher rise with room through the top block and a subtle taper from the knee down.
Samurai’s S0255XX jean is their newest iteration of a slim tapered jean with a medium rise and a tapered leg. These are made of their custom 15oz "Otokogi" denim made of a 100% Texas cotton fiber with tightly twisted slub yarns for an amazing texture and very high unique fading potential.
Samurai’s medium weight blank tees which come in a 2-pack are now here in a reworked RENEWED EDITION. With this new version the sleeves are slightly shorter and the body is slightly longer, and the fabric is just a bit heavier in weight and made of recycled cotton. Now at all stores from small up to XXXL.
Shop Samurai Online: https://www.selfedge.com/samurai




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MASAHIRO MARUYAMA SUMMER COLLECTION
This week we have three eyewear releases from Masahiro Maruyama’s new collection. All three are made of Japanese titanium and acetate and come with tinted Carl Zeiss lenses with each frame’s lens color matching the frame to the designer’s specifications. As always, these lenses can be swapped out for prescription lenses by any optician.
All three of these frames are quite unique and the attention to detail in both design and material finish is top notch, truly he’s pushing the boundaries of eyewear design and manufacturing. You can find the new collection at all 6 of our stores now.
Shop Masahiro Maruyama Online: https://www.selfedge.com/masahiro-maruyama
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Looks like Self Edge is getting (exclusive?!) broken twill CPO shirts (!)
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@Buckeye I’m not going to post pics myself, but there are searchable photos for it. Looks like a product page was made and taken down.
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@jordanscollected ah, haven’t seen the pics, just saw a blurb mention in the email today!
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@Buckeye your post reminded me of this he emailed last week. That’s what got me digging and where I found photos.
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@Buckeye Looks like there will be 13oz black and indigo cpo shirts. Both look great in the photos I saw.
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Yup, April 25!
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MEGA SUGAR CANE JEAN RESTOCK
We’ve just received a large restock of jeans from Sugar Cane. We’ve got indigo denim and white denim 1947 jeans, indigo 1955, 1966, 2009, and 2021 jeans, and also new wide leg 2025.
Get em now at all stores.
Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane
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@kiya Ohhhhhh! Been holding out for the SEXIHCPOOD 25 but this might fit the bill!
