Iron Heart - Wall Street Journal Coveted

[Alex]

This is what @Giles and I were working on in Japan recently...

https://www.wsj.com/style/fashion/how-japan-made-american-denim-its-ownand-built-a-cult-following-ac0878e4?

[Chibs]

That was so well done!!!!!

[motojobobo]

Excellent video @Alex (@Giles , @Haraki-san )!
The IH core values are subtly seeded in there but leave a vivid impression: tradition, motorcycling, quality, real & honest people….
This ought to spike demand at a time of already stretched resources.

[SKT]

Loved it. Incredibly well done

[Brandrea]

You guys don’t know how to keep a secret.

Very well done

[jfive67]

No sleeping on new drops now!!

[RubyRae]

@Alex beautiful story.

[tody]

Bravo. Outstanding!

[Daniel San]

@Alex
absolutely awesome
enjoying every second!!

[Danimal506]

Great video! I’m going to be sending that to anyone who asks about denim.

[1WayTrip]

Loved that. Wish it was longer.