Iron Heart - Wall Street Journal Coveted
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This is what @Giles and I were working on in Japan recently...
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That was so well done!!!!!
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Excellent video @Alex (@Giles , @Haraki-san )!
The IH core values are subtly seeded in there but leave a vivid impression: tradition, motorcycling, quality, real & honest people….
This ought to spike demand at a time of already stretched resources. -
You guys don’t know how to keep a secret
.Very well done


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No sleeping on new drops now!!
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@Alex beautiful story.
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@Alex
absolutely awesome
enjoying every second!! -
Great video! I’m going to be sending that to anyone who asks about denim.
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Loved that. Wish it was longer.
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that's a really good video. congratulations on the exposure via WSJ.
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Great
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Amazing video!

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Really awesome to watch. I’m scared about the future for this industry, though. Wonder if I’ll look back on these days nostalgically as memories of a bygone era in the not too distant future. Hope not! Hope the shuttle looms keep weaving long into the future.
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The future is bright but weird imo…. Great job to everyone at the IH HQ
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@kojimastreets said in Iron Heart - Wall Street Journal Coveted:
Really awesome to watch. I’m scared about the future for this industry, though. Wonder if I’ll look back on these days nostalgically as memories of a bygone era in the not too distant future. Hope not! Hope the shuttle looms keep weaving long into the future.
Yea, I hope they can keep pumping this stuff out despite the equipment becoming more rare. Perhaps someone will figure out how to manufacture new shuttle looms?
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That was great.
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@Chibs I have thought this many times but I am concerned that some of the unique qualities of the denim that make it sought after are the subtle wear and tear pieces that come with years and years of use. That being said I have no actual clue if that is correct
