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Iron Heart Fall/Winter 2025 Collection Preview - Now Live

TENDREL - Santa Barbara, CA

Iron Heart Retailers
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  • B
    Brian
    Joined: 24 Nov 2022

    That’s a good looking store quite eclectic

    last edited by 3 Feb 2024, 02:35 1 Reply Last reply Reply Quote 1
    • B
      Brandrea
      Raw and Unwashed
      Joined: 19 Sept 2022

      Congratulations on your store. Santa Barbara is such a beautiful town… are you right on the main strip?

      last edited by 3 Feb 2024, 14:10 1 Reply Last reply Reply Quote 1
      • T
        TENDREL
        Joined: 2 Feb 2024

        Thanks everyone!
        @Brandrea About 3 blocks off of State St, so pretty close. We are in the Funk Zone neighborhood.

        last edited by 3 Feb 2024, 14:41 B 1 Reply Last reply 3 Feb 2024, 15:22 Reply Quote 1
        • G
          guiltyparty
          Joined: 19 Aug 2010

          My in-laws live about 60 miles from Santa Barbara, I'll definitely swing through next time we are out that way. Congrats on the shop!

          last edited by 3 Feb 2024, 14:55 1 Reply Last reply Reply Quote 1
          • M
            Mizmazzle
            見習いボス
            Joined: 29 Jun 2021

            Congrats!! Wish yall the best of successes!! Looks like a excelllent mix of coolness!!

            In the easy chair with my boots on, melted whiskey in my hand. Could'na been asleep for more than three hours...time to go to work again...

            last edited by 3 Feb 2024, 15:02 1 Reply Last reply Reply Quote 1
            • T
              TENDREL
              Joined: 2 Feb 2024

              @guiltyparty Thanks, and congrats to you guys too! Guilty Party looks awesome. Looking forward to meeting!
              @Mizmazzle Thank you! Been a wild ride so far but having a great time.

              last edited by 3 Feb 2024, 15:13 1 Reply Last reply Reply Quote 0
              • B
                Brandrea
                Raw and Unwashed
                @TENDREL
                Joined: 19 Sept 2022

                @TENDREL I wish you much success with the shop!

                last edited by 3 Feb 2024, 15:22 1 Reply Last reply Reply Quote 1
                • ?
                  A Former User
                  Joined:

                  Welcome! Those guitars suit the store well! IH and some rock ‘n roll and definitely some blues😎

                  last edited by 3 Feb 2024, 15:54 1 Reply Last reply Reply Quote 1
                  • T
                    TENDREL
                    Joined: 2 Feb 2024

                    @Heavy_blue Agreed! I got started with music at Bay Area blues jams, so the blues creeps into everything I do one way or another!

                    last edited by 16 Feb 2024, 23:15 1 Reply Last reply Reply Quote 0
                    • S
                      seawolf
                      Mod Squad
                      Joined: 28 Oct 2011

                      Congrats! This is awesome. Another reason to check out Santa Barbara!

                      “Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible” - Don Norman

                      @zeebeeleather

                      last edited by 16 Feb 2024, 23:22 1 Reply Last reply Reply Quote 1
                      • T
                        TENDREL
                        Joined: 2 Feb 2024

                        Ok... today I vow to start updating this thread with our new arrivals, especially the Iron Heart drops.

                        IHSH-33-IND 12oz Indigo Selvedge Denim Western Shirts
                        These beauties are live on the site now, and available in store on Wednesday for all you CA Central Coasters.

                        Now carrying Velva Sheen!
                        White and Black Two Packs Tees (My new go-to tee)
                        Rolled Tees available in Oatmeal and Nephrite

                        last edited by TENDREL 22 Apr 2024, 15:57 1 Reply Last reply Reply Quote 2
                        • G
                          Giles
                          IHUK Crew
                          @TENDREL
                          Joined: 22 Sept 2009

                          @TENDREL said in TENDREL - Santa Barbara, CA:

                          This all started for me when I heard Dean Delray's episode of Let There Be Talk with Giles in 2018.

                          So sorry, I missed this post when you originally posted.

                          I feel so humbled that I may have been is some part, responsible for your journey.

                          Thank you so much.

                          "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                          last edited by 22 Apr 2024, 16:02 T 1 Reply Last reply 27 Apr 2024, 20:18 Reply Quote 1
                          • T
                            TENDREL
                            @Giles
                            Joined: 2 Feb 2024

                            @Giles Aw yeah! Thanks Giles. Recently met Dean too, great guy. Just happened to be walking down the street by the shop.

                            last edited by 27 Apr 2024, 20:18 1 Reply Last reply Reply Quote 0
                            • T
                              TENDREL
                              Joined: 2 Feb 2024

                              Heyo Peoples.

                              New Iron Heart in stock...
                              12oz Hickory Striped Indigo Western Shirt
                              14oz Modified Type 3 Superblack Jacket

                              last edited by 15 May 2024, 14:27 1 Reply Last reply Reply Quote 0
                              • T
                                TENDREL
                                Joined: 2 Feb 2024

                                Untitled (6).png

                                We are moving to a new space! Still in Santa Barbara's Funk Zone. To lighten the load (wife is very pregnant so it's just me moving boxes....) we are offering 20% off (most) of the website. This will be our only sale of the year besides Black Friday so a good time to scoop some gear. The new space is amazing tons of natural light, a long red brick wall. Will post some pictures once it is ready... Let me know if anyone has any questions!

                                • Discount applies automatically at checkout
                                • May 22nd - May 27th Midnight PST
                                • Extra 20% off sale section
                                • Sale Excludes: Iron Heart, and Gitman Vintage
                                • No retroactive discounts
                                • All items are final sale but can be exchanged for sizes in stock

                                last edited by TENDREL 22 May 2024, 14:34 1 Reply Last reply Reply Quote 2
                                • T
                                  TENDREL
                                  Joined: 2 Feb 2024

                                  Been seeing a bunch of Battenwear talk in the resort thread. Well... today we've got the perfect resort shirts from Battenwear up on the site. Three different terry cloth beach shirts. Zesty model shots to come soon....

                                  Lounge Shirt in Navy
                                  IMG_0978.jpg

                                  Lounge Shirt in Olive
                                  IMG_0971.jpg

                                  Beach Tee in Burgundy (My personal favorite)
                                  IMG_0973.jpg

                                  World Boogie,
                                  Parker

                                  last edited by 8 Jun 2024, 20:48 mclaincauseyM 1 Reply Last reply 9 Jun 2024, 11:51 Reply Quote 2
                                  • mclaincauseyM
                                    mclaincausey
                                    見習いボス
                                    @TENDREL
                                    Joined: 12 Apr 2013

                                    @TENDREL gah I want that olive one. The new fabric looks even better too

                                    Think it, be it.

                                    last edited by 9 Jun 2024, 11:51 T 1 Reply Last reply 9 Jun 2024, 14:44 Reply Quote 1
                                    • T
                                      TENDREL
                                      @mclaincausey
                                      Joined: 2 Feb 2024

                                      @mclaincausey I'm a sucker for anything terry cloth so had to stock up on these. They are great.

                                      last edited by 9 Jun 2024, 14:44 1 Reply Last reply Reply Quote 0
                                      • T
                                        TENDREL
                                        Joined: 2 Feb 2024

                                        Some new(ish) from Indigofera and 3sixteen!

                                        We are a bit behind in our photoshoots due to moving the shop and a baby coming any day.

                                        Indigofera Fargo Trucker Trucker Light Beige & Wendell Pants in Smithson Canvas 13oz
                                        Indigofera Fargo Trucker 2-2.jpg
                                        Indigofera Double Knee-2.jpg

                                        3sixteen Cabana Shirt Natural Rope Cloth
                                        3sixteen Rope Cloth.jpg

                                        Bonus zesty pic of a Terry Cloth Lounge shirt from Battenwear. Yes... that cup is filled with mega margarita.
                                        Battenwear Olive Terry-2.jpg

                                        World Boogie,
                                        Parker

                                        last edited by 13 Jun 2024, 14:20 1 Reply Last reply Reply Quote 0
                                        • T
                                          TENDREL
                                          Joined: 2 Feb 2024

                                          Another day another drop. The new 3sixteen Relaxed Straight cut has arrived in Double Black selvedge from Kuroki Mills.

                                          RS-220x Relaxed Straight Double Black
                                          IMG_0995.jpg

                                          last edited by 14 Jun 2024, 19:07 1 Reply Last reply Reply Quote 1
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