"Why Can't Iron Heart Make More Stuff"
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To be fair I don’t think it’s just in the last few years that people expect things to be instantly available, it’s been like that all of my adult life. The race to the bottom for manufacturing started at least in the 70s and people expect more of something to be made (usually by cutting corners) and for a cheaper price. If a brand refuses to drop their standards people are taken aback.
@Kasi i left the Facebook group because there were too many idiots in there.
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@NickD said in "Why Can't Iron Heart Make More Stuff":
@Kasi i left the Facebook group because there were too many idiots in there.
Unfortunately that is why I am there.....
"OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011
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@Giles said in "Why Can't Iron Heart Make More Stuff":
Unfortunately that is why I am there.....
Giles there saying bashing your head against a donkey will always be a donkey
Your brave give you that. To be honest the facebook group is a different breed same applies to the Good Art Group.
IH fourm will always be cool
Some dream of being cool, I make it look dangerous.🖕
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@GraemeE
Varuca Salt wasn’t just a good band
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Staggering how little people take the time to read before they complain. I think it’s been addressed many, many times how few factories are making the type of goods that IronHeart produces. With the shift toward fast fashion and cheap clothes. I can’t imagine it’s going to be easier either.
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What if you made fewer things so you could make more of those items that are in the core of what you want? Eg only make 634 and 888s, or whatever makes sense, then devote all of the 21/25 oz fabric to those two not needing to also supply for all the other cuts.
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@pechelman I suspect ardent 555/666/777/1955 fans would have something to say if we only opted for 634 and 888 in the next run of [insert favourite denim here].
I can understand your point, but I think it would be very difficult for us just to consistently choose which denims to make in which cut and not disappoint customers even more
The devil is in the detail..
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@Giles you do a great job educating in the FB group
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@AdamJ of course that is the issue. Throughout posts it's clear IH can't and won't please everyone, and surely this is a strategy you've all considered, but it does seem strange to me that even with the current state of things there are new cuts and denims being added which would seem to only make the existing problem worse and not better.
There might be a middle ground where you can make all the cuts but you dedicate specific fabrics to them each year? All my point is that making everything in everything really isn't doing any favors.
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@pechelman some of the issue is that the mills making the most desired denims are at maximum capacity and can’t make more (or more frequently) than they already do. Different mills that make lighter weight denims or fabrics keeps products on the shelves.
Edit: In any supply chain there can be multiple choke points. Sometimes it’s not always the most obvious.
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@pechelman I think this is a terrible idea and I wear 888/634 religiously
I think what they're currently doing is great, and all sells out... The fact there are different cuts to choose from is what makes IH good, that way they can satisfy more customers...
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@pechelman also, IIRC Alex mentioned at one point that 555/634/666/777/888 all make up roughly 20% of IHUK's direct sales volume. Obviously, this does not take sales via retailers into account, but based on those numbers which cut would they skip?
Edit: this is the post I was referring to
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It's a math problem.
We all understand that heavy weight fabric production is the current choke point, and is maxed out.
This idea of reallocating the current (max) production volume of fabric to fewer cuts would still mean the overall number of jeans produced would stay the same. This also means that overall production costs stay the same. If you do end up keeping more stock on the shelves, and you aren't producing more jeans, then you're simply selling less. Spending the same to sell less is probably not the most attractive option for a business owner.
They would also alienate the core IH Army peeps that wear 666, 555 and 777, and do so in order to placate the casual shopper.
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There’s honestly so much info. Posts like this one really do help the casual every day type just wanting good stuff. I’m still learning new things about IH and consider myself uncommonly nerdy with this stuff. Probably like most of you guys reading this. To look down on these casuals and call them dumb isn’t right imo. Everyone starts from a point of ignorance. Not knowing and stupidity are very separate things. There’s nothing particularly wrong with wanting answers spoon fed on a FB group. For a lot of those casuals, it’s their first interactions with the brand. To be answered by Giles himself is really special imo and completely unique. An other of the fuctone of reasons I love you guys!
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I do agree to an extent, especially for newbies. No question is dumb when you’re first getting into this stuff. There’s a ton of information and honestly most of us are still learning things ourselves.
The issue I have, like we saw with the purple western thread the other day, is when people ask the question, get the answer directly from the source, and then just keep going and going and going because they don’t like the answer they were given. That’s the part that gets frustrating.
I see it constantly in the denim world and definitely in the boot world too. Some people just do not listen. You literally have the owner of the company, the person who built the brand and helped bring this stuff to a worldwide audience, explaining exactly why something is the way it is, and people still want to argue with him about his own product. That drives me absolutely batty sometimes.
There’s a difference between being curious and just refusing to accept the answer because it doesn’t line up with what you wanted to hear.
