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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      DEVOA SPRING COLLECTION

      A seriously beautiful spring collection from Devoa has landed at all five of our stores. We have in-house developed textiles blended with the highest attention to detail in the sewing and hardware to create one of the most impressive releases we've seen in some time. Check the product pages for each garment for a detailed rundown of what makes each one so special.

      Shop Devoa Online: https://www.selfedge.com/devoa

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      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        RICK OWENS X CONVERSE TURBOWPN IN BLACK & CAVE

        Rick Owens x Converse TURBOWPN sneakers, available now in Black and Cave.

        These limited edition sneakers are made of a premium leather upper and based on the classic Converse Weapon model originally released in 1986 and famously worn by Magic Johnson and Larry Bird. Rick Owens has updated the classic in every regard from the materials to the sole to the tongue and upper proportions.  You can find these now in limited numbers at all stores.

        Shop Rick Owens: https://www.selfedge.com/rick-owens

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        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

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          SELF EDGE AUSTIN
          ⠀⠀⠀⠀⠀⠀⠀⠀⠀
          OPENING WEEKEND PARTIES / May 3+4
          ⠀⠀⠀⠀⠀⠀⠀⠀⠀
          COME CHECK OUT OUR NEW STORE, HANG WITH THE PEOPLE BEHIND YOUR FAVORITE BRANDS, AND SEE THE BEAUTIFUL SITES OF AUSTIN, TEXAS
          ⠀⠀⠀⠀⠀⠀⠀⠀⠀
          SEE Y’ALL SOON
          ⠀⠀⠀⠀⠀⠀⠀⠀⠀
          The store opens for business Saturday, April 20 at 1300 S. Lamar Blvd in Zilker (next door to Tiki Tatsu-Ya) with a full range of everything we offer at our other stores plus our hemming and repair services.

          last edited by 1 Reply Last reply Reply Quote 3
          • mikebarhootM
            mikebarhoot
            Iron Heart Deity
            Joined:

            super excited about the opening of ATX! cant be there opening weekend but will be soon after!

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            • mikebarhootM
              mikebarhoot
              Iron Heart Deity
              Joined:

              @giles pretty close to that bar we went to when you were here for the race.

              last edited by GilesG 1 Reply Last reply Reply Quote 1
              • J-IVJ
                J-IV
                啓蒙家
                Joined:

                Damn congrats @kiya on another store! Crazy to see the growth from the spiral staircase store front on Valencia. Guess I gotta make my way to Texas

                I'm as ugly as you

                last edited by 1 Reply Last reply Reply Quote 1
                • GilesG
                  Giles
                  IHUK Crew
                  @mikebarhoot
                  Joined:

                  @mikebarhoot said in Self Edge SF, NY, LA, PDX & MX:

                  @giles pretty close to that bar we went to when you were here for the race.

                  Cool....

                  I cant come to the opening unfortunately, I am grounded for a few months until the risk of clots following the operation has disappeared.

                  @Madame-Buttonfly and @alex will be there.....

                  "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                  last edited by 1 Reply Last reply Reply Quote 1
                  • BoitB
                    Boit
                    Haraki san Expert
                    Joined:

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                    WTB: IHJ-118-BLK/OLV XL, IHM-34-BLK L, IHSH-297-IND L, IHSH-399-ORA XL, IHWF-001-PUR L, IHSH-366-IND L

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                    • deadendproD
                      deadendpro
                      啓蒙家
                      Joined:

                      Hell yeah! Congrats on the ATX store Kiya!

                      Quick additional question for you: how do you recommend cleaning the Ebbet’s Field cap? Having owned my SESF one for several years now, I’m fairly certain it’s due for a scrub.

                      My love to you and D!

                      Currently Wearing:
                      SExSx3s 27-01
                      15.4oz 3sixteen Type 3
                      25oz Samurai Type 1

                      last edited by kiyaK 1 Reply Last reply Reply Quote 0
                      • kiyaK
                        kiya
                        Raw and Unwashed
                        @deadendpro
                        Joined:

                        @deadendpro said in Self Edge SF, NY, LA, PDX & MX:

                        Hell yeah! Congrats on the ATX store Kiya!

                        Quick additional question for you: how do you recommend cleaning the Ebbet’s Field cap? Having owned my SESF one for several years now, I’m fairly certain it’s due for a scrub.

                        My love to you and D!

                        Thank you! Wish you could make it to the opening!
                        Those caps are made of wool, so they're dry clean only. I suggest taking it to a dry cleaner and they'll be able to clean it.

                        last edited by deadendproD 1 Reply Last reply Reply Quote 1
                        • deadendproD
                          deadendpro
                          啓蒙家
                          @kiya
                          Joined:

                          @kiya said in Self Edge SF, NY, LA, PDX & MX:

                          @deadendpro said in Self Edge SF, NY, LA, PDX & MX:

                          Hell yeah! Congrats on the ATX store Kiya!

                          Quick additional question for you: how do you recommend cleaning the Ebbet’s Field cap? Having owned my SESF one for several years now, I’m fairly certain it’s due for a scrub.

                          My love to you and D!

                          Thank you! Wish you could make it to the opening!
                          Those caps are made of wool, so they're dry clean only. I suggest taking it to a dry cleaner and they'll be able to clean it.

                          That makes 2 of us!! I saw the video of Young Leezy getting down on the Union Special and am very excited to visit it and Mexico to have visited them all. Thrilled to see all the hard work and efforts pay off for the entire SE team! Perhaps another jean shorts party in the future?

                          And thank you for the heads up to take it to a dry cleaner..no pun intended. Hope to wear my hat until it falls apart so I can buy a new one!

                          Currently Wearing:
                          SExSx3s 27-01
                          15.4oz 3sixteen Type 3
                          25oz Samurai Type 1

                          last edited by 1 Reply Last reply Reply Quote 0
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            STEVENSON OVERALL CO. LINED CHORE COATS

                            Stevenson Overall Co. Prairie Lined Chore Coats are here. There are two versions, one made of a 14oz extra long staple cotton rope-dyed Indigo warp and weft denim and one out of a 11oz black/black denim; both are fully cotton jacquard lined and come with outer hand pockets. These are some of the nicest chore coats we’ve seen from any brand. Get em now at all stores.

                            Shop Stevenson Online: https://www.selfedge.com/stevenson-overall-co

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                            • Danimal506D
                              Danimal506
                              Haraki san Expert
                              Joined:

                              Very excited to visit the new ATX location! I bought my first Iron Heart denim at Self Edge Los Angeles

                              WTB:
                              IHC-06
                              IHSW-70 L or XL
                              UHF Pillow Cover

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                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                3SIXTEEN VACATION SHIRTS & CLASSIC STRAIGHT LEG JEANS

                                3sixteen’s new “Bone Print” vacation shirt is here. This version features a print the 3sixteen team saw during their recent trip to India and had it reproduced and printed onto a silky rayon fabric.
                                We've also received a fresh run of 3sixteen's classic straight leg jean in their rinsed Kibata denim.

                                Shop 3sixteen Online: https://www.selfedge.com/3sixteen

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                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  THE FLAT HEAD SPRING COLLECTION

                                  FLAT HEAD JEANS ARE BACK ⠀
                                  ⠀⠀⠀⠀⠀⠀⠀
                                  These are made of a new in-house developed left hand twill denim made of a long staple Zimbabwe cotton clocking in at 14.5oz per square yard. These are unsanforized but have been lightly rinsed to make sizing easier, come in Flat Head’s new straight tapered fit, and come with a very cool bandana.
                                  We also have new denim jackets made of their re-designed Pioneer denim, rayon summer shirts, denim work and western shirts, heavyweight THC t-shirts in new colors, shell cordovan wallets, and feather rings. All these things can be found now at all six of our stores.

                                  Shop Flat Head Online: https://www.selfedge.com/the-flat-head

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                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    Self Edge Austin - OPENING PARTIES, THIS WEEKEND

                                    OPENING WEEKEND PARTIES / THIS FRIDAY + SATURDAY

                                    COME CHECK OUT OUR NEW STORE, HANG WITH THE PEOPLE BEHIND YOUR FAVORITE BRANDS, AND SEE THE BEAUTIFUL SITES OF AUSTIN, TEXAS.
                                    WE’LL HAVE EXCLUSIVE SEATX ITEMS FOR SALE AND TONS OF FREE GIVE-AWAYS FROM YOUR FAVORITE BRANDS.
                                    SEE Y’ALL SOON.

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                                    • D
                                      Danny RnH
                                      Raw and Unwashed
                                      Joined:

                                      Congratulations @kiya & @ Demitra on the opening of your new store in Austin. Having been there today - it's even more impressive in person. You've both done (another) great job and are such an inspiration. Now let's party and be prepared for more DHNCs than in your wildest dreams you could ever imagine!

                                      Danny
                                      www.rivetandhide.com

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                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        THE FINE CREEK SHINKI HORSEHIDE RYAN JACKET

                                        The Fine Creek RYAN jacket in Shinki horsehide is back!

                                        We’ve got a hot one this week from Fine Creek. The Ryan model is here and is made of what we believe to be the best horsehide in the world from Japan’s famed Shinki Hikaku tannery. This 1.3mm tea-core dyed horsehide feels and looks great when new and looks unbelievable when broken in. Fine Creek have created a completely new Shinki "recipe" for the Ryan model, we've never seen a Shinki horsehide which looks and feels like this. The Ryan jacket has three zippered outer pockets and is cotton flannel lined.

                                        These are available now in black or brown in limited numbers at all stores.

                                        Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          RICK OWENS MADE IN JAPAN GETH & DETROIT JEANS

                                          The highly sought after GETH jean from Rick Owens is back in a new double-knee variant. It’s got a long rise, a super wide leg, and is made of an in-house developed 14oz indigo or 16oz black/black Japanese selvedge denim. This was a instacop for many of our staff members across our stores when it was first released three years ago, the fit is just so perfect and it's now been stepped up with the double-knee detail.

                                          We’ve also received the Rick Owens LIDO edition of the Made in Japan Detroit. We love the way these turned out and are excited to offer this model in what we think is the most versatile jean silhouette Rick Owens produces. These are made of a in-house developed 14oz Japanese selvedge denim with a pure indigo dyed warp and natural weft. This denim truly comes alive after it’s been soaked or softened by a bit of wear and we can’t wait to see some pairs of these super worn in over time.

                                          Shop Rick Owens Online: https://www.selfedge.com/rick-owens

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                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            MERZ B. SCHWANEN SPRING COLLECTION OF T-SHIRTS & CHINOS

                                            New relaxed fit Merz B. Schwanen t-shirts are here. These are made of a newly developed cotton and hemp fiber blend and are the first tees we have from Merz which come factory rinsed. Available now at all stores in white and caramel.

                                            Merz B. Schwanen’s iconic “215” heavyweight loopwheeled t-shirt is finally back in stock at all stores and available in 12 colors. Get em now because these will not stay in stock for long.

                                            Lastly, we've received loopwheeled boxer briefs and new cotton melange socks.

                                            Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

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