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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    How we are coping as a business during the Covid-19 Pandemic

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    • GilesG
      Giles
      IHUK Crew
      Joined:

      Haraki, Alex and I have made the decision to cut about a dozen items from FW2020.  None of the UHF's will be cut, if that is any consolation.

      Online sales are holding up well, but as each week goes by with us unable to ship to some/most retailers, our cash flow will get tighter and tighter as the weeks/months roll by (remember, we obviously could not stop any of the SS20 production).

      Whilst we hated cancelling, actually think of it as postponing, any product, we need to reduce our outlying financial exposure in as prudent a fashion as possible…

      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

      last edited by 1 Reply Last reply Reply Quote 0
      • neph93N
        neph93
        見習いボス
        Joined:

        Contraction seems like a necessary measure at a time like this. Keep in the straight and narrow in order to survive for better days.

        «Stevie Heighway on the wing!
        We had dreams, and songs to sing…»

        • Dame Vera Lynn
        last edited by 1 Reply Last reply Reply Quote 0
        • ChapC
          Chap
          見習いボス
          Joined:

          @Giles:

          Haraki, Alex and I have made the decision to cut about a dozen items from FW2020.  None of the UHF's will be cut, if that is any consolation.

          Online sales are holding up well, but as each week goes by with us unable to ship to some/most retailers, our cash flow will get tighter and tighter as the weeks/months roll by (remember, we obviously could not stop any of the SS20 production).

          Whilst we hated cancelling, actually think of it as postponing, any product, we need to reduce our outlying financial exposure in as prudent a fashion as possible…

          Understandable… focus on core business and classic?

          God has blessed you richly, so get down on your knees and thank him. Don’t forget the less fortunate or God will personally kick your ass. I’d love to do it for him, but I can’t be everywhere. Willie Nelson

          last edited by 1 Reply Last reply Reply Quote 0
          • GilesG
            Giles
            IHUK Crew
            Joined:

            Yes, we will focus on core and classic.

            However, well over 50% of first-time customers buy a pair of jeans.  So we have to have lots of jeans.  Alex and I will order 100 pairs of XHS and XHSib in each of the following cuts, this weekend.

            555
            634
            666
            777
            888

            BUT, we also need to have other stuff to interest them in coming back for more, so we will not stop dreaming up new stuff…...

            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

            last edited by 1 Reply Last reply Reply Quote 0
            • S
              sabergirl
              見習いボス
              Joined:

              Prudent decision in a trying time. Is the 25oz SBG still being made?

              Sent from my iPhone using Tapatalk

              last edited by 1 Reply Last reply Reply Quote 0
              • GilesG
                Giles
                IHUK Crew
                Joined:

                Yes…....But it is not technically SBG.......

                It's the same as the 14oz BB

                "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                last edited by 1 Reply Last reply Reply Quote 0
                • S
                  sabergirl
                  見習いボス
                  Joined:

                  Thanks. Glad to hear it.

                  Sent from my iPhone using Tapatalk

                  last edited by 1 Reply Last reply Reply Quote 0
                  • louisboscoL
                    louisbosco
                    啓蒙家
                    Joined:

                    @Giles:

                    Haraki, Alex and I have made the decision to cut about a dozen items from FW2020.  None of the UHF's will be cut, if that is any consolation.

                    Online sales are holding up well, but as each week goes by with us unable to ship to some/most retailers, our cash flow will get tighter and tighter as the weeks/months roll by (remember, we obviously could not stop any of the SS20 production).

                    Whilst we hated cancelling, actually think of it as postponing, any product, we need to reduce our outlying financial exposure in as prudent a fashion as possible…

                    any chance we will know what's being cut? sorry, i don't exactly have a good memory (in general) of what's been posted of the F/W collection

                    "Loyalty is a two way street. If i'm asking for it from you, then you're getting it from me."

                    • Harvey Specter
                    last edited by 1 Reply Last reply Reply Quote 0
                    • GilesG
                      Giles
                      IHUK Crew
                      Joined:

                      Nothing has really been posted, so you will never know…... 😃 😃 😃

                      "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                      last edited by 1 Reply Last reply Reply Quote 0
                      • jordanscollectedJ
                        jordanscollected
                        啓蒙家
                        Joined:

                        We may see some sample sales eventually though @Giles?

                        world tours:
                        888 Fat guy chocolate WT
                        Mad Red x2
                        Wabidashery

                        last edited by 1 Reply Last reply Reply Quote 0
                        • neph93N
                          neph93
                          見習いボス
                          Joined:

                          @jordanscollected:

                          We may see some sample sales eventually though @Giles?

                          Generally only samples of things IHUK have specifically specced or ordered end up in Gosport for sale on here, or on the back of  employees, etc. The samples for seasonal stuff are shown to retailers in the west, and sent back to Japan with tweaks etc.

                          «Stevie Heighway on the wing!
                          We had dreams, and songs to sing…»

                          • Dame Vera Lynn
                          last edited by 1 Reply Last reply Reply Quote 0
                          • GilesG
                            Giles
                            IHUK Crew
                            Joined:

                            That is what used to happen….......

                            This year for FW2020, we asked Haraki to make us a complete set of samples that we could keep here.  That way, we could have more time to take photos etc and make a really good look-book (which, now won't happen, unfortunately).

                            The samples cost us USD7,000, so either me and Alex are going to be sporting a shit load of lovely stuff, or we'll sell them to recoup the outlay.....

                            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                            last edited by 1 Reply Last reply Reply Quote 0
                            • neph93N
                              neph93
                              見習いボス
                              Joined:

                              Oh. Well that is exciting.

                              «Stevie Heighway on the wing!
                              We had dreams, and songs to sing…»

                              • Dame Vera Lynn
                              last edited by 1 Reply Last reply Reply Quote 0
                              • jordanscollectedJ
                                jordanscollected
                                啓蒙家
                                Joined:

                                “Great shirt and/or jacket man, where can I score one?!!!!”

                                You can’t, there’s only one

                                world tours:
                                888 Fat guy chocolate WT
                                Mad Red x2
                                Wabidashery

                                last edited by 1 Reply Last reply Reply Quote 0
                                • louisboscoL
                                  louisbosco
                                  啓蒙家
                                  Joined:

                                  @Giles:

                                  That is what used to happen….......

                                  This year for FW2020, we asked Haraki to make us a complete set of samples that we could keep here.  That way, we could have more time to take photos etc and make a really good look-book (which, now won't happen, unfortunately).

                                  The samples cost us USD7,000, so either me and Alex are going to be sporting a shit load of lovely stuff, or we'll sell them to recoup the outlay.....

                                  huh.. for some reason i thought some photos were posted from NYC earlier this year in jan and if there was ever a selvedge run this year too? sigh, if only some the samples were made in smaller sizes..  😛 😛

                                  "Loyalty is a two way street. If i'm asking for it from you, then you're getting it from me."

                                  • Harvey Specter
                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • GilesG
                                    Giles
                                    IHUK Crew
                                    Joined:

                                    There were some 'informal" photos published from those shows, but that is about it….

                                    "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                    last edited by 1 Reply Last reply Reply Quote 0
                                    • jock1624J
                                      jock1624
                                      Raw and Unwashed
                                      Joined:

                                      How about something like this below but in a 32oz left hand twill ?

                                      https://bravestarselvage.com/products/the-ltd-edition-cone-selvage-denim-face-mask

                                      Bit cheeky of me i know …

                                      Stay safe and sane all of you .

                                      Cheers

                                      Mirthing my way through life.

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • scooterS
                                        scooter
                                        啓蒙家
                                        Joined:

                                        @jock1624:

                                        How about something like this below but in a 32oz left hand twill ?

                                        https://bravestarselvage.com/products/the-ltd-edition-cone-selvage-denim-face-mask

                                        Bit cheeky of me i know …

                                        Stay safe and sane all of you .

                                        Cheers

                                        While, one might think, putting forth the effort to make a mask is within the realm of possibility, the creation of a whole new denim for it (32oz, no less) is definitely not. It's been well documented, the XHS(25oz) is as heavy as H-san is willing to go.

                                        Edit: Having said that, I think even the XHS would be overkill.

                                        Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind.

                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • neph93N
                                          neph93
                                          見習いボス
                                          Joined:

                                          I don’t think left hand twill meets industry standards for blocking aerosol particles. Because skewing and chin twist [emoji847]

                                          «Stevie Heighway on the wing!
                                          We had dreams, and songs to sing…»

                                          • Dame Vera Lynn
                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • jock1624J
                                            jock1624
                                            Raw and Unwashed
                                            Joined:

                                            Think of the fades though ….

                                            Mirthing my way through life.

                                            last edited by 1 Reply Last reply Reply Quote 0
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