IRON CAST by Iron Heart International
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Wonderful. Very much looking forward to it.
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Excellent, that’s my walk home from work sorted.
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Nice I have a long drive tomorrow so I can listen to it. Thanks.
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Really enjoyed it. At one point Alex mentioned the idea of driving around in an RV as a sort of IH pop up store. I’ve actually seen a few mobile boutiques at craft fairs and such,not that your looking to sell stuff,but it is being done. Kind of like the clothing/craft version of a food truck.
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Listening rn! Stoked on this guys.
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Will be giving this a listen while at work.
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Wowow just finished.
All the new denim coming out is exciting! 15oz, 17oz, and the infamous 21/23?!STOKED AF FOR THAT UHR
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I've just really been enjoying the opportunity to get to "know" the crew behind the brand. I feel like I can relate to Alex in the way he moved from different business opportunities. He doesn't seem to have mental constrains on what he can do or be, but at the same time hasn't let that result in dilettantism.
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Great listen @Alex , loved all the talk about trade fairs and the Iron Heart philosophy of only working with people you like. Just like everyone else I also did a little sex wee at the mention of the return of UHR denim, my personal favourite after spending 4 continuous years wearing nothing but.
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Thanks for another enjoyable episode. Really interesting to hear about the possible obsolescence of the factory labourers. Made me wonder about the long term potentiality of vertical integration? IHUK Made in UK? Japan brought the manufacturing there in the 20th century, who's to say it couldn't happen here in 'Global Britain'? If anyone could do it, surely it's Iron Heart?
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Wowow just finished.
All the new denim coming out is exciting! 15oz, 17oz, and the infamous 21/23?!STOKED AF FOR THAT UHR
QFT
Hey @alex I really enjoyed hearing your story! And I think the idea about selling used jeans is amazing. I feel extra proud to be an IH fanboy today.
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I know stuff commonly gets a name like the "Cutlasshound" or the "Unutucked" but it would be cool of in the product description if it said what crew member(s) came up with whatever idea. It was cool to find out the 19L type 3 was Alex's idea.
Anyway, you guys make it super easy to be obsessed with this stuff. I haven't ever had this much interest in anything like this before, and it is great to hear the 'behind the scenes' story of IH.
I am always excited to put my clothes on, buy new clothes, talk about the clothes on the forum and share my enthusiasm and enjoyment, take pictures of the clothes, sleep in the clothes, and fantasize about what I wish you would make… constantly. It's like what I was saying before about IH transcending just being a mere clothing item and being more of a spiritual experience (for me at least).
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Had a long drive yesterday and had the pleasure of listening to both of these.
Both interesting, entertaining and added even more colour to the IH experience.
Great work!
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This is really good. Olly is an excellent interviewer and the production quality is first class. Looking forward to episode three!
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@Filthy:
I know stuff commonly gets a name like the "Cutlasshound" or the "Unutucked" but it would be cool of in the product description if it said what crew member(s) came up with whatever idea. It was cool to find out the 19L type 3 was Alex's idea.
Anyway, you guys make it super easy to be obsessed with this stuff. I haven't ever had this much interest in anything like this before, and it is great to hear the 'behind the scenes' story of IH.
I am always excited to put my clothes on, buy new clothes, talk about the clothes on the forum and share my enthusiasm and enjoyment, take pictures of the clothes, sleep in the clothes, and fantasize about what I wish you would make… constantly. It's like what I was saying before about IH transcending just being a mere clothing item and being more of a spiritual experience (for me at least).
They did that with the one boot. I agree, though. Sometimes the description has "Original IH Pattern" or whatever, it could also call out if it was spec'd by someone at IHUK. More information = less friction.
