Iron Heart in the Press or on other Sites

[neph93]

Actually one of the better written and researched articles I've read on the subject from a mainstream media outlet. I remember one The Guardian did a couple of years ago that made me cringe. They basically just re-hashed some of Nudie and Levi's no wash marketing twaddle.

[Dion]

Agreed. Some articles just end up being surreptitious advertising for well known brands but this one is worth a read.

[dylantbmayes]

The article would have been better if it were written 5+ years ago… even for mainstream media they are behind.

[Jeansman]

I was in Waterstones last week. There were 2 books I had not previously seen: Denim Dudes and 1 other, the name of which I forget. @swiss-jeansfreak  and @Giles were featured, but I can't remember in which book. They'll go on my Christmas list.

[swiss-jeansfreak]

Hi
Perhaps Blueblood from Thomas Bojer?

[Jeansman]

@swiss-jeansfreak:

Hi
Perhaps Blueblood from Thomas Bojer?

Indeed, Ruedi. @swiss-jeansfreak

[swiss-jeansfreak]

That's a great book
I love it
Cheers
Ruedi

[Niro]

looks good, on my list also 

[Dion]

https://www.heddels.com/2017/04/of-price-and-yen-the-effects-of-japanese-retailers-selling-abroad/

[Jordonf9]

I know it isn't about IH, or anyone besides you guys know it's IH cuz I'm noting it. Local paper used a photo if me showing the kids how I might pose, setup my light and use light modifiers for career day. Rocking the IHSH 135

[Dion]

^Well done, Jordan!

Heddels on the upcoming 888-NT DWC jeans:
https://www.heddels.com/2017/07/iron-heart-prepares-2017-denim-world-championship-ih-888-nt-namo-tako-jeans/

[dylantbmayes]

http://coolmaterial.com/style/best-japanese-denim-jeans-for-men/

Turns out denim is cool material…

[madmoses]

@Jordonf9 Dude I love it!

[dylantbmayes]

http://coolmaterial.com/style/best-mens-flannel-shirts/

An article on heavy flannel shirts… of course Iron Heart is featured!

[Jett129]

In todays New York Times,style section,there’s an article entitled “No Room for America Left in Those Jeans” It starts off being about the closing of the Cone Denim White Oak Plant,and it’s significance,eventually talking about Japanese denim,with Iron Heart and The Flat Head being the 2 brands mentioned,with links to both companies supplied. Speaking of links I know I should have supplied one to the article, but I’m in a hurry to go somewhere. Maybe someone else can post it.

[David_pll]

Here you go: https://www.nytimes.com/2017/11/10/style/goodbye-american-selvage-jeans.html

Sent from my iPhone using Tapatalk

[setandsetting]

That article is good but I find that guy quoted and his website (A Continuous Lean) to be really gross.

[Giles]

Thanks Jett

[Dstauffer]

"America may have invented bluejeans, but Japan turned them into a religion. Ultra-premium Japanese brands like Iron Heart and the Flat Head have reverse-engineered the all-American Brando-biker-rebel aesthetic to such a convincing degree that they might as well be sewn in Milwaukee, alongside the Harley-Davidson plant."

While this is meant to be a compliment, IMHO I would argue IH has not "reverse-engineered", but rather, re-invented to such a degree that it flat out blows away any fabric or construction of jeans made here in the US (with all due respect to ethically made US jeans) or pretty much anywhere.

[gaseousclay]

“As much as the Trump administration is touting ‘America First,’ we believe we live in a global world, and provenance is becoming less important,” said Michael Maher, a founder of Taylor Stitch, which is based in San Francisco.

This quote is rich. Provenance isn't important? Dude, you pushed your entire brand on 'made in America,' but now you're getting a lot of your stuff made in Portugal and China. What a hypocrite.