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    Iron Heart Fall/Winter 2025 Collection Preview - Now Live

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • B
      Buckeye
      Haraki san Prodigy
      Joined:

      Hi @kiya , hope you’re doing well! Thanks for the excellent shop. Both Iron Heart orders I’ve gotten from Self Edge didn’t have tags (which is okay, as the product fits just fine); is this your normal business practice? Thanks again!

      last edited by kiyaK 1 Reply Last reply Reply Quote 0
      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        IRON HEART WINTER COLLECTION OF EVERYTHING TO KEEP YOU WARM

        Many new arrivals from Iron Heart have landed this week.  We've got new workshirts made of Iron Heart's Ultra-Heavy flannel in various colors, non-oiled Deck Jackets in two colors, selvedge chinos, A2 Deck jackets, and snap buttoned denim shirts.

        Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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        last edited by 1 Reply Last reply Reply Quote 1
        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

          The Self Edge Bender's Lookbook

          The calm solace one finds in a dimly lit dive bar is a feeling known well to many San Franciscans. The deep history of hiding out in a bar goes back over a century in San Francisco. Starting with the Gold Rush days as the capital of California’s lawless “Barbary Coast” to the Kerouac and Ginsberg hang-outs in North Beach in the 1950’s to the Tavern Guild organization of gay bar owners of the 1960’s; San Francisco has seen its fare share of social groups using bars as their home base.
          ⠀⠀⠀⠀⠀⠀⠀⠀⠀
          With this lookbook we’ve put the spotlight on Benders Bar and the people who own and work there. Benders is where we’ve called our home base in San Francisco for two decades and which also happens to be around the corner from the first Self Edge on Valencia Street which we opened in 2006. Just a couple of businesses with distinct visions, aging somewhat gracefully.
          ⠀⠀⠀⠀⠀⠀⠀⠀⠀
          Photography: Dani Ponce
          Styling: Oscar Ojeda
          Creative & Direction: Kiya Babzani

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          last edited by 1 Reply Last reply Reply Quote 3
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            MISTER FREEDOM WINTER COLLECTION

            Mister Freedom hits us this week with a strong winter collection of new shirts and jackets. The Barnstormer jacket is a standout piece from the new line made of a heavy Japanese jungle cloth in a worn-in shade of khaki. All four items are available now at all of our stores.

            Shop Mister Freedom Online: https://www.selfedge.com/mister-freedom

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            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              NEW STEVENSON OVERALL CO. JEANS!

              Stevenson just hit us with three jean models.  Anyone who's been following us for a while knows that Stevenson has produced some of our favorite jeans over the years.   We have a new straight leg Encinitas model which is made of a black warp and black weft denim, a straight tapered Carmel jean made of their sanforized indigo selvedge denim, and also the Encinitas in an unsanforized (but rinsed) indigo denim.

              Shop Stevenson Overall Co. Online: https://www.selfedge.com/stevenson-overall-co

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              last edited by 1 Reply Last reply Reply Quote 0
              • mikebarhootM
                mikebarhoot
                Iron Heart Deity
                Joined:

                evening @kiya. any Self Edge Austin, Tx status? 😬

                last edited by kiyaK 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  @Buckeye
                  Joined:

                  @Buckeye said in Self Edge SF, NY, LA, PDX & MX:

                  Hi @kiya , hope you’re doing well! Thanks for the excellent shop. Both Iron Heart orders I’ve gotten from Self Edge didn’t have tags (which is okay, as the product fits just fine); is this your normal business practice? Thanks again!

                  Hello! Can you let me know your order numbers? I'd like to look up what you purchased to see why they didn't come with tags.

                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    @mikebarhoot
                    Joined:

                    @mikebarhoot said in Self Edge SF, NY, LA, PDX & MX:

                    evening @kiya. any Self Edge Austin, Tx status? 😬

                    March 1st!

                    last edited by popvultureP 1 Reply Last reply Reply Quote 1
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      SELF EDGE X IMPERIAL = SEXI26

                      We did a collaboration with a defunct denim brand as a way to tell a story about Bay Area streetwear and how nearly two decades ago the early days of Self Edge were so heavily intertwined with San Francisco’s HUF crew. Click below to read an interview with some Bay Area streetwear legends and to learn more about how we got our footing in an unknown market when we started.

                      Read our editorial on the early days of Bay Area streetwear and its connection to Self Edge: https://www.selfedge.com/index.php?route=selfedge/editorial/readEditorial&editorial_id=834

                      Check out the Self Edge x Imperial jeans: https://www.selfedge.com/imperial-denim

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                      last edited by 1 Reply Last reply Reply Quote 0
                      • hoppy_IPAH
                        hoppy_IPA
                        Raw and Unwashed
                        Joined:

                        @kiya - Any plans to do a 633-XHSib? That cut is amazing & I'm sure several people would love to get it with Black weft.... or a dark Indigo!

                        last edited by kiyaK 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          @hoppy_IPA
                          Joined:

                          @hoppy_IPA said in Self Edge SF, NY, LA, PDX & MX:

                          @kiya - Any plans to do a 633-XHSib? That cut is amazing & I'm sure several people would love to get it with Black weft.... or a dark Indigo!

                          No sorry, we won't be stocking that denim or using it to make a 633 jean.
                          But we do have the 633 coming back in some other denim styles soon plus a whole set of collaboration items coming out in the fall of 2024!

                          last edited by kiya atm23A 1 Reply Last reply Reply Quote 1
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            IRON HEART WINTER COLLECTION OF SHIRTS

                            We've just received some of the best Iron Heart shirts we've seen in some time. We have some wild new slubby flannels, double-cloth workshirts, and Ultra-Heavy flannels in all colors in both western and workshirt styles.

                            Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              PURE BLUE JAPAN WINTER LINE & TEA-CORE DYED JEANS

                              You've heard of tea-core dyed leather? Now we have tea-core dyed denim, a first by Pure Blue Japan. Using the same black dying techniques used on many Japanese horsehides PBJ has created a black denim which fades to a deep brown hue in high friction points with regular wear. This denim has a black weft and a tea-core dyed black over brown warp. We've seen worn in samples of this denim in person and it looks absolutely wild.

                              These are now available at all stores along with new denim jackets and kasuri chambray shirts.

                              Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan

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                              last edited by 1 Reply Last reply Reply Quote 0
                              • popvultureP
                                popvulture
                                見習いボス
                                @kiya
                                Joined:

                                @kiya I’m super curious where it’s gonna be — care to share yet, or keepin it DL for now?

                                WTB
                                IHSH-IHG-BLK XXL
                                Sugar Cane Coke Stripe SS L charcoal

                                last edited by kiyaK 1 Reply Last reply Reply Quote 0
                                • atm23A
                                  atm23
                                  Raw and Unwashed
                                  @kiya
                                  Joined:

                                  @kiya Interesting!!!

                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    @popvulture
                                    Joined:

                                    @popvulture said in Self Edge SF, NY, LA, PDX & MX:

                                    @kiya I’m super curious where it’s gonna be — care to share yet, or keepin it DL for now?

                                    The store will be in Zilker, very close to the oldest Alamo Draft House and Tiki Tatsuya!

                                    last edited by kiya 1 Reply Last reply Reply Quote 2
                                    • popvultureP
                                      popvulture
                                      見習いボス
                                      Joined:

                                      @kiya good spot!

                                      WTB
                                      IHSH-IHG-BLK XXL
                                      Sugar Cane Coke Stripe SS L charcoal

                                      last edited by 1 Reply Last reply Reply Quote 1
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        STUDIO D'ARTISAN & O△X WINTER LINE

                                        A seriously hot delivery from Studio D'Artisan and O△X just landed.  We have some real wild Midari Kasuri flannel shirts, Kurozome blackest black sashiko shirts, army green Dot jackets, some sick hats, and a full restock of both belt styles available in three colors.

                                        Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

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                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          STEVENSON OVERALL'S ABSOLUTELY AMAZING MERINO WOOL THERMAL SHIRTS

                                          Stevenson’s Absolutely Amazing merino wool thermal shirts are back, available in new colors, and now available up to size XXXL!

                                          Anyone who's been following Self Edge for a while knows that this is one of the top ten things we've ever carried, and we have Stevenson Overall make them for us every couple of years in new colors.  These are made of a Japanese spun certified mulesing-free fine merino wool, they’re extremely soft and can be worn in both cold and somewhat warm climates due to the natural temperature regulating properties of merino wool.  You can find the three new colors at all stores now.

                                          Shop Stevenson Overall Online: https://www.selfedge.com/stevenson-overall-co

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                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            FINE CREEK C-WORKS KERNEL TYPE II & LEON HORSEHIDE JACKETS

                                            Type II jackets are here from Fine Creek’s C-Works line. This new “Kernel” model is made of a Japanese camel (colored) deerkskin, is fully cupra lined, and comes in a slightly oversized Type II denim jacket style fit.

                                            Available now at all stores along with a fresh run of Leon and Leon Custom horsehide jackets.

                                            Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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                                            last edited by 1 Reply Last reply Reply Quote 0
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