Iron Heart Update - 2026
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This message will be going out via email shortly. As always, we want you to see it first...
Over the past few years, demand for Iron Heart has continued to grow, which is something we are incredibly grateful for. At the same time, producing our clothing to the standards we insist on has become increasingly challenging, and many of you will have noticed that certain items sell out quickly and take longer than usual to return.
Our priority has always been, and remains, to protect the integrity, quality, and longevity of Iron Heart. To achieve this, we have been making several adjustments behind the scenes. These changes are being made carefully and deliberately, with one clear goal: to ensure Iron Heart remains here, producing the best products possible, for many years to come.
As part of this work, you may see some changes to where Iron Heart is available. In some regions, fewer retailers will be carrying the brand than before. This is not about exclusivity or creating hype; it is about reducing pressure on our partners in Japan and building a more stable, sustainable network of suppliers where Iron Heart can be showcased in its best light — and, hopefully, with improved stock availability compared with what we currently have.
We are not, and will never, compromise on quality, cut corners, or manipulate supply. Quite the opposite: every decision we’re making is focused on protecting the health and future of the brand.
Thank you, genuinely, for your patience, support, and trust while we work through this period.
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@TeflonDon not yet, this will be announced in due course
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@Go-For-Chill It's always good to dream and how Giles, Paula, and Alex have got where they are. For now though, I would say wait to ask that question for when the supply chain is stabilized.
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I don’t men to fuel a discussion you aren’t ready to be having, but I think the email is a bit confusing:
It says: “To achieve this, we have been making several adjustments behind the scenes.“
That sounds like the process is finished. And that is why I asked if there was an updated list.
However reading the mods replies here it sounds like some stuff is still going on. That’s perfectly fair, and I appreciate the early update, but maybe Alex’ post could be updated to explain that the process with reducing the number of retailers is ongoing.
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@TeflonDon In due time. Thank you.
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@goosehd You’re welcome.
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For what it’s worth and this is just my opinion, if it means the retailers that are still on board continue to order roughly the same amounts while the brand’s own website has product available for longer, that actually makes a lot of sense to me. It feels strange to go directly to a brand’s site and see everything sold out, only to find the same items readily available at other retailers. That may not be the intent, but as a consumer it would feel better and more confidence inspiring.
Personally, I’m going to buy where I buy, when I buy, and how I buy. Edit: meaning IH I will find it where I can lol. But if I were new to the brand, seeing availability on the brand’s own site would feel like a positive signal and a more welcoming experience overall.
If I’m totally off base and reading this wrong that’s fine…just my two cents.
Edit: I’m fine with what ever you all do. just spouting my opinion. Hopefully it doesn’t come across in a negative way.
@selveldgesteps
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@northsouthdenimguy not to mention IH's return/exchange policy is miles better than most retailers
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My preference has always been to buy direct. The shipping is free, the service is unbeatable and the boys have the most inventory to check if I’m between sizes.
I’ve noticed over the last couple years that some releases are becoming hard to get/luck of the draw. I can definitely see why they are starting to tighten up on dealers.
On a different note, can’t wait for SS26!
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@nrtphotos agree with you and the ability to upgrade snaps when you order is a plus too.
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Retailers are nice for promoting the brand and reaching customers from countries with stringent export laws but not all are created equal. Streamlining the retailer market to get the biggest bang for your buck is smart in this sideways fucked economy. As for providing details to us in emails or here in the forum, that’s a courtesy and it certainly isn’t mandatory.
