IH-555-SST - 21oz Shinayaka Selvedge Denim - Slim - Indigo

[Karol]

I really hope that this time the SST becomes a commercial success. For me its so on brand for Iron Heart. The deep understanding and appreciation of history paired with forward looking materials and techniques. What not to love?

[Giles]

We got some major shit from Luddites when we released.......I think we even lost some customers as a result.......One major customer who bitched at me personally, has never bought again.....Jeez....

[Tago Mago]

The reason I got into selvedge denim and consequently Iron Heart was my search for denim without elasthane or other synthetics. But if people want to buy and wear them, who cares? No clue why anyone would get so worked up about 2% synthetic that they would take their money someplace else

[Daniel San]

ridiculous
2% how cares ? And if you don’t like it , don’t buy it. Enough denim at Iron Heart without.

[Giles]

It's not we are forcing you to buy shit you don't like.....

[Karol]

@Giles said in IH-555-SST - 21oz Shinayaka Selvedge Denim - Super Slim - Indigo:

We got some major shit from Luddites when we released.......I think we even lost some customers as a result.......One major customer who bitched at me personally, has never bought again.....Jeez....

This is really a WTF situation. Radicalism/ extremism has not ended well no matter what is the subject matter.
As it was said here so many times - don’t buy if you don’t like it, there is so much of traditional offering from IH, why even split hairs?
Good that You guys don’t give a shit and keep on doing things the IH way!

[WhiskeySandwich]

I would be all about some Stretch 21oz if the measurements were right. I may even go 555 if not 888. especially in black.

[sabergirl]

I think a black sst would maybe sell a little better. I love my indigo ones. I also really miss my ignition stretch jeans. That denim was great.

[tody]

@Giles said in IH-555-SST - 21oz Shinayaka Selvedge Denim - Super Slim - Indigo:

It's not we are forcing you to buy shit you don't like.....

On a very subconscious level, you at least make us consider everything. It works pretty effectively...

[Giles]

We'll also be straight up and honest if we think something will not work for a person. I reckon cancellations at the Awaiting Customer Answer to a Query (ACRQ) are 10 -15% because we are brutally honest if we think something wont work....

[yannis]

Some people have an elitist mentality. That true homage bs and cannot see 1 inch past their index fingure. Customers like that you can loose for a lot of trivial reasons. It's difficult to make everybody happy nor should you try. Stay true to your values and the right customer will always be there.

[FlavourFade]

I had some pairs from nudie jeans with a little elastane and they were pretty alright. I'd totally consider an IH take on stretch denim but maybe in a more relaxed fit

[Karol]

Any news on the restock?

[Alex]

Not at the moment

[Karol]

@Alex thanks. I do hope this time they will come in black as well.

[Alex]

@Karol so you have said before

[AdamJ]

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[AdamJ]

The black will be on the same day. Forum thread will go up when we have pics

[Tago Mago]

@Daniel-San now is the time to get excited

[Karol]