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    Iron Heart Update 2026

    Ask Giles and/or Alex Anything

    The Resource Centre
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    • goosehdG
      goosehd
      Mod Squad
      @truby
      Joined:

      @truby Yes, you are correct in that Iron Heart is successful. They pay fair wages to everyone involved, make good products that we enjoy, and have a brand reputation that’s hard to match in the denim community.

      Does that success give them the ability to just buy mills and factories? Not my place to say yes or no.

      When @Giles started this, he worked out of a room in his house and slowly moved to a single unit to base
      the operation. That wasn’t that long ago….

      They have grown and do well. I appreciate what they have done and continue to do. @Alex has done a fantastic job taking over the reigns of the business and I look forward to seeing where he goes with this.

      As he mentioned, there needs to be a balance between the wants and desires of the community and what can be made without breaking the supply chain.

      I trust in his leadership and abilities and know the future is in great hands.

      "I don't give a shit what anyone else is doing, we will do what is best for us and our customers" - Giles P. :)

      last edited by todyT 1 Reply Last reply Reply Quote 9
      • todyT
        tody
        啓蒙家
        @goosehd
        Joined:

        @goosehd also, to add on that - how many mills with vintage looms are currently for sale in japan?

        last edited by trubyT 1 Reply Last reply Reply Quote 1
        • S
          sabergirl
          見習いボス
          Joined:

          And, as another aside: would buying the mills remove access to weave good denim and make good clothes from the other Japanese brands? Don’t see there being any benefit for the market, there. Maybe in the removal of competition I suppose, but there’s really no comparison as their style is different. Can’t see controlling all that chain as being a benefit.

          last edited by 1 Reply Last reply Reply Quote 3
          • GilesG
            Giles
            IHUK Crew
            @truby
            Joined:

            @truby said in Ask Giles and/or Alex Anything:

            @Alex pressure on the mills huh. Why don’t you guys with all your success buy the mills?

            We have no interest in running mills. It is not what we are good at (for that read, we know fuck-all about running a mill).

            A few years ago, we had the notion that we could fit out a workshop and make shirts, I mean, how difficult could it be? We spent a shit ton on machines, sewed up one set of UHF's (the original 101 and 102-TG's), they were made so badly we had to recall them all. We sold the workshop and slinked off into the sunset with our tail between our legs.

            Haraki is amazing at designing stuff, selecting the mills to make the fabric and selecting the workshops to do the sewing.

            IHUK is fantastic at building a brand, creating customer and retailer loyalty, specifying product that will resonate with our customer base and marketing.

            We don't know how to make fabric and stuff.

            "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

            last edited by SKTS JordJ 2 Replies Last reply Reply Quote 18
            • SKTS
              SKT
              見習いボス
              @Giles
              Joined:

              @Giles I really love this kind of insight into the world of IH, thanks for posting.

              last edited by 1 Reply Last reply Reply Quote 1
              • trubyT
                truby
                Haraki san Prodigy
                Joined:

                I love the casual f bombs when thinking about running a mill. Hahaha.

                last edited by truby 1 Reply Last reply Reply Quote 0
                • trubyT
                  truby
                  Haraki san Prodigy
                  Joined:

                  Damn guys sorry question took so many keys pressed to answer.

                  I’m curious and some weird ass “add”

                  Thanks again

                  last edited by 1 Reply Last reply Reply Quote 0
                  • JordJ
                    Jord
                    Raw and Unwashed
                    @Giles
                    Joined:

                    @Giles I love that it's all made in Japan by people that specialise in what they produce, wouldn't want it other way and don't think it would make sense any other way

                    Haraki knows what he's doing and so do you guys at IHUK 🙂

                    last edited by 1 Reply Last reply Reply Quote 0
                    • trubyT
                      truby
                      Haraki san Prodigy
                      @tody
                      Joined:
                      This post is deleted!
                      last edited by 1 Reply Last reply Reply Quote 0
                      • freepickinF
                        freepickin
                        Raw and Unwashed
                        Joined:

                        @Giles I been wondering, what the hell is your avatar? Is it a Good Art HLYWD ring cut in half? Submerged in sand? I'm too daft to make heads or tails of it.

                        last edited by freepickin 1 Reply Last reply Reply Quote 0
                        • GilesG
                          Giles
                          IHUK Crew
                          Joined:

                          It's a Good Art Nixon "Just the Tip", propped up in sand.

                          image.png

                          "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                          last edited by freepickinF BridgerB 2 Replies Last reply Reply Quote 1
                          • freepickinF
                            freepickin
                            Raw and Unwashed
                            @Giles
                            Joined:

                            @Giles what a beaut. Thanks for clearing that up!

                            last edited by 1 Reply Last reply Reply Quote 0
                            • BridgerB
                              Bridger
                              Raw and Unwashed
                              @Giles
                              Joined:

                              @Giles said in Ask Giles and/or Alex Anything:

                              "Just the Tip", propped up in sand

                              Reminds me of a time in France when I stumbled upon a nudist beach

                              last edited by 1 Reply Last reply Reply Quote 6
                              • GilesG
                                Giles
                                IHUK Crew
                                Joined:

                                "stumbled"

                                "OK face up to it - you're useless but generally pretty honest and straightforward . . . it's a rare combination of qualities that I have come to admire in you" - Geo 2011

                                last edited by 1 Reply Last reply Reply Quote 6
                                • BridgerB
                                  Bridger
                                  Raw and Unwashed
                                  Joined:

                                  f8830a71-4d0c-48cb-8bac-197949ae948e-image.png

                                  last edited by 1 Reply Last reply Reply Quote 2
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