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    Visit the new Iron Heart showroom - Hackney Wick, London

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      STUDIO D'ARTISAN MEGA DELIVERY

      We've just received an obscene number of new Studio D'Artisan items. Truly next level stuff from a brand that continues to push the boundaries of textile manufacturing and natural yarn dying.

      We have new Kakishibu-dyed sashiko jackets, a bonkers BORO French work jacket, sashiko and kasuri short sleeves, "upcycled yarn" t-shirts and jeans, Amami-Dorozome (mud-dyed) jacquard shirts and jackets in two colors, and some wild ass "twin indigo" denim jeans.

      We've also received fresh production runs of their loopwheeled blank t-shirts and their 15oz indigo denim jeans in straight leg and straight tapered fits.

      Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

      last edited by 1 Reply Last reply Reply Quote 0
      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        SALE - THE SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND!

        We’re having an End-Of-Summer sale this weekend!

        It's not often we have a blanket sale like this... Everything is marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry.

        Self Edge Online & In-store Sale:
 Starts 9am (PDT) Friday, August 8
 / Ends 9am (PDT) Tuesday, August 12

        Sale in-store and online will be 15% off (excludes Good Art and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9am (PDT) Friday August 8, the coupon code will be good until 9am (PDT) Tuesday, August 12.

        Coupon Code for 15% off in our online store: Summer25

        Sale terms cannot be retroactive for past purchases.

        Shop Online: https://www.selfedge.com

        SE SUMMER SALE 2025_0000_1.jpg

        last edited by worn2fadeW 1 Reply Last reply Reply Quote 2
        • worn2fadeW
          worn2fade
          Raw and Unwashed
          @kiya
          Joined:

          @kiya man I wish I would’ve known a little sooner. Just bought a 526L directly from IH, could’ve saved a good $70 lol.

          last edited by kiyaK 1 Reply Last reply Reply Quote 0
          • kiyaK
            kiya
            Raw and Unwashed
            @worn2fade
            Joined:

            @worn2fade said in Self Edge SF, NY, LA, PDX, MX, & ATX:

            @kiya man I wish I would’ve known a little sooner. Just bought a 526L directly from IH, could’ve saved a good $70 lol.

            IH UK is not having a sale, Self Edge is..

            last edited by worn2fadeW 1 Reply Last reply Reply Quote 1
            • worn2fadeW
              worn2fade
              Raw and Unwashed
              @kiya
              Joined:

              @kiya yes I’m aware, I mentioned I bought my jacket directly from them but I wish I knew about the SE sale earlier.

              last edited by 1 Reply Last reply Reply Quote 1
              • kiyaK
                kiya
                Raw and Unwashed
                Joined:

                SO MANY JEANS FROM SAMURAI + SUMMER SHIRTS AND BLANK TEES

                A massive new delivery of jeans just landed from Samurai. We have every imaginable jean fit in three different styles of 17oz denim and an 18oz natural indigo denim.

                We've also received the Tropical Weather shirt, made of a wild dobby loom woven herringbone twill fabric which Samurai developed in-house.

                Lastly, we've received full restocks of their popular blank t-shirt 2-packs, available in white, black, and navy.

                Shop Samurai Online: https://www.selfedge.com/samurai

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                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  NEW BONCOURA FALL COLLECTION

                  Over the past couple of years Boncoura has turned into a favorite of ours at our stores. They take the simple basics we're all accustomed to and turn up the attention to detail of both the fabric and sewing, but so subtlety, that most wouldn't notice until a closer look is taken. This is true with even the simplest of garments such as hoodies or 5-pocket jeans. We're excited to be expanding what we stock from them; we enjoy working with a line which moves slowly and releases small and focused seasonal collections.

                  This season we see them doing their version of a "rodeo" jean, a refined version of a classic CPO shirt, a Self Edge exclusive hoodie, and some very nice pile cotton socks. We've done extensive write-ups for each of these on the product pages on our site, check them out if you're curious to find out what goes into making a Boncoura garment.

                  Shop Boncoura Online: https://www.selfedge.com/boncoura

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                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    FLAT HEAD AUTUMN COLLECTION

                    A nice Flat Head delivery just landed at our stores.

                    We have new straight leg jeans in their iconic New Pioneer denim, a very cool puff-printed THC t-shirt, a highly puzzling chainstitch embroidered black denim hat, their heavyweight THC model tees in black and white.

                    Shop Flat Head Online: https://www.selfedge.com/the-flat-head

                    8936843a-2adf-48bd-8c06-8807aca89dd8-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3897
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                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      IRON HEART MID-SUMMER COLLECTION

                      Iron Heart just hit us with a big delivery this week.

                      We have new 25oz denim jeans and waist bags, 17oz cotton duck jackets and jeans, relaxed fit chinos, burly left hand twill denim jackets, loopwheeled hoodies in various colors, and CPO shirts. Now at all stores!

                      Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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                      last edited by 1 Reply Last reply Reply Quote 0
                      • kiyaK
                        kiya
                        Raw and Unwashed
                        Joined:

                        NEW DEVOA FALL COLLECTION

                        Devoa has shot up to being one of the most anticipated collections we receive every season in just two years' time. The brand has been building a unique design language through textiles and shapes for two decades and we're here for it.

                        This season we have heavyweight loopwheeled tees in two colors, some very cool all season short sleeve buttoned shirts in two cotton/linen blend fabrics, cropped pants in one of the wildest fabrics we've ever handled, double-dyed cargo shorts, zippered cowhide high-top sneaker boots, and cashmere hand-knit beanies.

                        Shop Devoa Online: https://www.selfedge.com/devoa

                        081d38c9-7536-478a-b794-88b7f8234d5a-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3909
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                        last edited by 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          Joined:

                          3SIXTEEN FALL COLLECTION

                          3sixteen's first delivery of the season has arrived.

                          We have new cotton twill short sleeve shirts, their flagship indigo selvedge denim in three jean fits, reworked Type 3s denim jackets in both indigo and double black, waxed canvas baseball caps in two colors, and their rinsed heavyweight t-shirts in three colors.

                          Shop 3sixteen Online: https://www.selfedge.com/3sixteen

                          893b7016-e18d-4929-873d-742a5685fb29-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3916
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                          last edited by 1 Reply Last reply Reply Quote 0
                          • kiyaK
                            kiya
                            Raw and Unwashed
                            Joined:

                            STEVENSON OVERALL CO. ENCINITAS JEANS

                            Stevenson Overall Co. Encinitas jeans are back! We have these in an unsanforized loomstate 13oz indigo Japanese selvedge denim and a black warp and black weft 12oz Japanese selvedge denim; these are then factory rinsed to get rid of most of the shrinking properties of the fabric then single-needle stitched throughout.

                            These come in a classic straight leg fit and are available now at all stores.

                            Shop Stevenson Online: https://www.selfedge.com/stevenson-overall-co

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                            46e4b43b-7f54-4664-8c98-4726b4f0344d-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3437

                            last edited by 1 Reply Last reply Reply Quote 0
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              SELF EDGE GRAPHIC SERIES T-SHIRT #21 - KOMBOLOI COFFEE TIME

                              #21 in our Graphic Series is a collaboration with Athens, Greece based artist Apostolis Dimitropoulos, aka KROOKSMUCKER. We asked him how the painting was coming along at one point and received only this response: “I’m listening Slipknot right now and I have a lot intensity and inspiration”.

                              Along with the t-shirt we’ve done a small run of holographic die-cut stickers, each t-shirt comes with one of these stickers while supplies last. You can now find these tees at all six of our stores, a special Foyer version at Foyer Espresso in Athens, Greece, and in our online shop.

                              Shop Self Edge Tees Online: https://www.selfedge.com/self-edge

                              Self-Edge-Graphic-Series-T-Shirt-#21-Kolomboi-Coffee-Time-5.jpeg Self-Edge-Graphic-Series-T-Shirt-#21-Kolomboi-Coffee-Time-4.jpeg Self-Edge-Graphic-Series-T-Shirt-#21-Kolomboi-Coffee-Time-3.jpeg Self-Edge-Graphic-Series-T-Shirt-#21-Kolomboi-Coffee-Time-2.jpeg Self-Edge-Graphic-Series-T-Shirt-#21-Kolomboi-Coffee-Time-1.jpeg

                              last edited by 1 Reply Last reply Reply Quote 1
                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                THE STRIKE GOLD LOOPWHEELED T-SHIRTS & HOODIES + LEATHER BELTS

                                The Strike Gold just hit us with a large shipment of their loopwheeled basics and belts.

                                We have their insanely nice heavy loopwheeeled tees in six colors and they're now produced up to size XXXL. This heavy 100% cotton fabric is made on vintage loopwheeling machines in Japan. Not many of these machines still exist in the world as they're difficult to maintain and run at a very slow pace. This jersey is produced and pulled down by gravity to create a zero tension knit, creating that trademark horizontal pattern you seen in a well worn in loopwheeled t-shirt

                                We also have their loopwheeled crewneck and zip hoodie sweaters in three colors, and now they come factory rinsed for much easier sizing.

                                Lastly we have Strike Gold's heavy leather belts in tan and black. These are the most sturdy belts we carry and age beautifully over time with wear.

                                Shop Strike Gold Online: https://www.selfedge.com/strike-gold

                                Strike_Gold_sweaters-and_hoodies-2 copy.jpg Strike_Gold_Belts-1 copy.jpg Strike-Gold-Blank-Loopwheeled-T-Shirts-Post-1 copy.jpg

                                last edited by 1 Reply Last reply Reply Quote 1
                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  RICK OWENS FALL/WINTER COLLECTION OF FOOTWEAR

                                  Rick Owens just hit us with four new sneakers as part of their new Concordians collection.

                                  We have Vintage Sneaks in a new brushed cotton upper, Jumbolace Ramones in a black nylon canvas, the return of the Vegan Ramones (with no toe-box) in brushed cotton, and a very wild silicone dipped 13oz overdyed denim low-top Ramones. All four models are now at all stores and online.

                                  Shop Rick Owens Online: https://www.selfedge.com/rick-owens

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                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    FINE CREEK HAMPTON HORSEHIDE TYPE III JACKET

                                    Black Shinki horsehide Type III jackets from Fine Creek Leathers are finally here.

                                    This is Fine Creek’s take on the classic Type III jacket made of a true black Shinki horsehide and comes in a classic fit with just a hair of length added to the body. Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. Now at all stores in limited numbers.

                                    Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

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                                    last edited by 1 Reply Last reply Reply Quote 2
                                    • kiyaK
                                      kiya
                                      Raw and Unwashed
                                      Joined:

                                      MEGA-DELIVERY FROM SUGAR CANE, BUZZ RICKSON, WHITESVILLE

                                      We've just received a large delivery from Sugar Cane, Buzz Rickson, and Whitesville.

                                      We have t-shirt 2-packs from Whitesville in four colors at all stores back in stock.
                                      From Sugar Cane we have fresh runs of the black version of their iconic 1947 jean, their 1966 jean in indigo denim, and vat-dyed chambray shirts.

                                      Buzz Rickson hit us with long sleeve thermal shirts in two colors, WWII denim jackets, and from their William Gibson collection we've received black denim jackets and chambray shirts.

                                      Shop Whitesville: https://www.selfedge.com/whitesville

                                      Shop Sugar Cane: https://www.selfedge.com/sugar-cane

                                      Shop Buzz Rickson: https://www.selfedge.com/buzz-rickson

                                      last edited by 1 Reply Last reply Reply Quote 0
                                      • kiyaK
                                        kiya
                                        Raw and Unwashed
                                        Joined:

                                        PURE BLUE JAPAN JEANS & TEES

                                        Pure Blue Japan jeans are here in a slubby 14oz black warp and black weft denim. These come in PBJ’s 019 straight tapered fit.

                                        PBJ create beautiful indigo-dyed garments, and these new t-shirts are a great example of that. These have a nice light and lived in feel to them compared to some of the other tees from the lines we carry.

                                        Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan

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                                        last edited by 1 Reply Last reply Reply Quote 0
                                        • kiyaK
                                          kiya
                                          Raw and Unwashed
                                          Joined:

                                          3SIXTEEN LOOP BOMBER JACKETS & CLASSIC FIT KIBATA JEANS

                                          Loop bombers from 3sixteen are here. These new jackets combine classic military and vintage bomber details in a modern silhouette. They feature a loop-front closure inspired by M43 Field Jacket Linesr, a cropped and relaxed fit reminiscent of 1980s bombers, a darted hem for easy layering, and a 100% bamboo filling.

                                          Classic straight leg jeans from 3sixteen are back. The CS-100xk model is made of 3sixteen’s 14.5oz Kibata denim which is unsanforized, but rinsed, so you still get the great character of an unsanforized denim but it’s been factory rinsed for easier sizing. These are available in 3sixteen classic straight leg fit and can be found now at all stores.

                                          Shop 3sixteen Online: https://www.selfedge.com/3sixteen

                                          fc762a1c-bfe2-4da6-b563-d6989df45157-image.png https://www.selfedge.com/index.php?route=product/product&product_id=3923
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                                          last edited by 1 Reply Last reply Reply Quote 0
                                          • kiyaK
                                            kiya
                                            Raw and Unwashed
                                            Joined:

                                            SAMURAI CHAMBRAY SHIRTS & JEANS

                                            Samurai just hit us with some nice indigo chambray work shirts. This shirt is made from a selvedge fabric that resembles lightweight denim. Selvedge detailing runs throughout—on the placket with its front buttons, the gusseted side hems, and even inside the sleeves. This style of construction requires more fabric than usual. The shirts are finished with engraved nut fiber buttons, triple-needle construction, and chainstitch run-off.

                                            Samurai’s Uguisu denim is finally back. The S0150GNX jean is made of Samurai's newest in-house developed denim, the 17oz left hand twill Uguisu denim. These are made into their classic straight leg fit and finished with custom iron buttons and a very nice jacquard finishing fabric on the inside.

                                            Twenty-one ounce denim from Samurai is back in stock! The S520XX21oz jean from Samurai is their flagship heavy weight denim jean in their newest relax tapered fit. Unbelievably nice denim with a perfect fit for those wanting a classic fit top block of a jean with a little taper below the knee.

                                            Shop Samurai Online: https://www.selfedge.com/samurai

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                                            last edited by 1 Reply Last reply Reply Quote 0
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