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    Discover our "What Is?" section to learn more about denim!

    Self Edge SF, NY, LA, PDX, MX, & ATX

    Iron Heart Retailers
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    • kiyaK
      kiya
      Raw and Unwashed
      Joined:

      WERKSTATT MÜNCHEN SUMMER COLLECTION

      Werkstatt München’s new summer collection is here! We’re happy to announce we’ve received our third collection from Germany’s Werkstatt München. This is a line we’ve been quite familiar with for twenty years, introduced at our stores last year, and are excited to expand our offerings from them this season. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps.

      This season we have two new bracelets, a new necklace, and a restock of last season's best selling necklace.

      Shop Werkstatt München Online: https://www.selfedge.com/werkstatt-munchen

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      last edited by 1 Reply Last reply Reply Quote 0
      • kiyaK
        kiya
        Raw and Unwashed
        Joined:

        WHITESVILLE SUMMER T-SHIRT COLLECTION FROM JAPAN

        We have a new collection of summer t-shirts from Whitesville this week.

        We have new heavyweight pocket tees, washed pigment dyed t-shirts, olive/natural striped t-shirts, and plain t-shirts in 2-packs available in four colors.

        Shop Whitesville Online: https://www.selfedge.com/whitesville

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        last edited by 1 Reply Last reply Reply Quote 0
        • kiyaK
          kiya
          Raw and Unwashed
          Joined:

          NEW SUMMER ARRIVALS FROM SUGAR CANE, STAR OF HOLLYWOOD, AND SUN SURF

          A large delivery of shirts and jeans just arrived from Sugar Cane, Sun Surf, and Star of Hollywood.

          We've got Sugar Cane's iconic 1947 jean in a new off-white selvedge denim, a no brainer for your summer fit. New summer shirts from Star of Hollywood, Sun Surf, and Duke Kahanamoku and a fresh production run of Sugar Cane's Coke Stripe shirts in two colors.

          Shop New Arrivals: https://www.selfedge.com/index.php?route=selfedge/new_arrivals

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          last edited by 1 Reply Last reply Reply Quote 1
          • kiyaK
            kiya
            Raw and Unwashed
            Joined:

            THE GOOD ART SUMMER COLLECTION

            Good Art's summer collection is here, along with a full restock of multiple gauges of their iconic Model 10 bracelet.

            With this new collection we have Fin Link bracelets in two gauges, super chunky TV2 karabiners, cowhide and sterling silver rosette key fobs, and some ridiculously cool ultraviolet jars with sterling silver lids in two sizes.

            Shop Good Art Online: https://www.selfedge.com/good-art

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            last edited by 1 Reply Last reply Reply Quote 0
            • kiyaK
              kiya
              Raw and Unwashed
              Joined:

              FINE CREEK VIRGINIA BEACH HORSEHIDE TYPE II JACKET

              Fine Creek Leather’s Virginia Beach Type II jacket is finally back in stock after being unavailable for over three years. This is our number one most client requested horsehide jacket from any brand we carry, and we’re excited to see that it’s available again. The way the front chest pleats pull and pucker with wear is truly a sight to behold. This comes in as a classic fit with just a hair of length added to the body.

              Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese Shinki horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character.

              Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

              fc7de6d5-7a79-4439-b760-fde8ab9dbc54-image.png https://www.selfedge.com/index.php?route=product/product&product_id=2186

              last edited by 1 Reply Last reply Reply Quote 0
              • kiyaK
                kiya
                Raw and Unwashed
                Joined:

                HOLLYWOOD TRADING COMPANY BELTS & KEY FOBS

                We’ve been carrying studded belts from Zip Stevenson’s Hollywood Trading Company for 15 years and they’ve truly become a staple in our wardrobes. We’ve just received a fresh production run of the original two studded designs, the three new designs we released last year, the two “skinny” belts which were recently released, and two key fobs. We can’t keep these things in stock and they take quite a while to produce as each belt is hand made by his in-house crew in Los Angeles.

                These are available now at all six of our stores.

                Shop HTC Online: https://www.selfedge.com/hollywood-trading-co

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                last edited by 1 Reply Last reply Reply Quote 0
                • kiyaK
                  kiya
                  Raw and Unwashed
                  Joined:

                  NEW WAREHOUSE 1001XX UNSANFORIZED JEANS & SLUB COTTON T-SHIRTS

                  New Warehouse jeans, they’re finally here. The 1001XX (1000XX) 1953 model is a special reproduction of the shade of indigo yarn produced in 1953 for jeans and jackets, the same year the iconic Type II denim jacket was originally released. As expected these Warehouse jeans have all the attention to detail you'd expect from the way the copper rivets will age to the thick chainstitched waistband to way the fold of the tops of the back pockets peek out. These are available in loomstate denim and are to be soaked before wearing to shrink them down to size.

                  Warehouse makes some unbelievably nice t-shirts and they’re now available in a few new colors. All are made of a long staple cotton mixed with slub yarns on vintage circular knitting machines for that authentic vintage hand-feel. Everything is sewn on vintage sewing machines and finished with the highest level of detail. Yes, they’re that good.

                  Shop Warehouse Online: https://www.selfedge.com/warehouse

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                  last edited by 1 Reply Last reply Reply Quote 0
                  • kiyaK
                    kiya
                    Raw and Unwashed
                    Joined:

                    STUDIO D'ARTISAN MEGA DELIVERY

                    We've just received an obscene number of new Studio D'Artisan items. Truly next level stuff from a brand that continues to push the boundaries of textile manufacturing and natural yarn dying.

                    We have new Kakishibu-dyed sashiko jackets, a bonkers BORO French work jacket, sashiko and kasuri short sleeves, "upcycled yarn" t-shirts and jeans, Amami-Dorozome (mud-dyed) jacquard shirts and jackets in two colors, and some wild ass "twin indigo" denim jeans.

                    We've also received fresh production runs of their loopwheeled blank t-shirts and their 15oz indigo denim jeans in straight leg and straight tapered fits.

                    Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

                    last edited by 1 Reply Last reply Reply Quote 0
                    • kiyaK
                      kiya
                      Raw and Unwashed
                      Joined:

                      SALE - THE SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND!

                      We’re having an End-Of-Summer sale this weekend!

                      It's not often we have a blanket sale like this... Everything is marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry.

                      Self Edge Online & In-store Sale:
 Starts 9am (PDT) Friday, August 8
 / Ends 9am (PDT) Tuesday, August 12

                      Sale in-store and online will be 15% off (excludes Good Art and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9am (PDT) Friday August 8, the coupon code will be good until 9am (PDT) Tuesday, August 12.

                      Coupon Code for 15% off in our online store: Summer25

                      Sale terms cannot be retroactive for past purchases.

                      Shop Online: https://www.selfedge.com

                      SE SUMMER SALE 2025_0000_1.jpg

                      last edited by worn2fadeW 1 Reply Last reply Reply Quote 2
                      • worn2fadeW
                        worn2fade
                        Raw and Unwashed
                        @kiya
                        Joined:

                        @kiya man I wish I would’ve known a little sooner. Just bought a 526L directly from IH, could’ve saved a good $70 lol.

                        last edited by kiyaK 1 Reply Last reply Reply Quote 0
                        • kiyaK
                          kiya
                          Raw and Unwashed
                          @worn2fade
                          Joined:

                          @worn2fade said in Self Edge SF, NY, LA, PDX, MX, & ATX:

                          @kiya man I wish I would’ve known a little sooner. Just bought a 526L directly from IH, could’ve saved a good $70 lol.

                          IH UK is not having a sale, Self Edge is..

                          last edited by worn2fadeW 1 Reply Last reply Reply Quote 1
                          • worn2fadeW
                            worn2fade
                            Raw and Unwashed
                            @kiya
                            Joined:

                            @kiya yes I’m aware, I mentioned I bought my jacket directly from them but I wish I knew about the SE sale earlier.

                            last edited by 1 Reply Last reply Reply Quote 1
                            • kiyaK
                              kiya
                              Raw and Unwashed
                              Joined:

                              SO MANY JEANS FROM SAMURAI + SUMMER SHIRTS AND BLANK TEES

                              A massive new delivery of jeans just landed from Samurai. We have every imaginable jean fit in three different styles of 17oz denim and an 18oz natural indigo denim.

                              We've also received the Tropical Weather shirt, made of a wild dobby loom woven herringbone twill fabric which Samurai developed in-house.

                              Lastly, we've received full restocks of their popular blank t-shirt 2-packs, available in white, black, and navy.

                              Shop Samurai Online: https://www.selfedge.com/samurai

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                              last edited by 1 Reply Last reply Reply Quote 0
                              • kiyaK
                                kiya
                                Raw and Unwashed
                                Joined:

                                NEW BONCOURA FALL COLLECTION

                                Over the past couple of years Boncoura has turned into a favorite of ours at our stores. They take the simple basics we're all accustomed to and turn up the attention to detail of both the fabric and sewing, but so subtlety, that most wouldn't notice until a closer look is taken. This is true with even the simplest of garments such as hoodies or 5-pocket jeans. We're excited to be expanding what we stock from them; we enjoy working with a line which moves slowly and releases small and focused seasonal collections.

                                This season we see them doing their version of a "rodeo" jean, a refined version of a classic CPO shirt, a Self Edge exclusive hoodie, and some very nice pile cotton socks. We've done extensive write-ups for each of these on the product pages on our site, check them out if you're curious to find out what goes into making a Boncoura garment.

                                Shop Boncoura Online: https://www.selfedge.com/boncoura

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                                last edited by 1 Reply Last reply Reply Quote 0
                                • kiyaK
                                  kiya
                                  Raw and Unwashed
                                  Joined:

                                  FLAT HEAD AUTUMN COLLECTION

                                  A nice Flat Head delivery just landed at our stores.

                                  We have new straight leg jeans in their iconic New Pioneer denim, a very cool puff-printed THC t-shirt, a highly puzzling chainstitch embroidered black denim hat, their heavyweight THC model tees in black and white.

                                  Shop Flat Head Online: https://www.selfedge.com/the-flat-head

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                                  last edited by 1 Reply Last reply Reply Quote 0
                                  • kiyaK
                                    kiya
                                    Raw and Unwashed
                                    Joined:

                                    IRON HEART MID-SUMMER COLLECTION

                                    Iron Heart just hit us with a big delivery this week.

                                    We have new 25oz denim jeans and waist bags, 17oz cotton duck jackets and jeans, relaxed fit chinos, burly left hand twill denim jackets, loopwheeled hoodies in various colors, and CPO shirts. Now at all stores!

                                    Shop Iron Heart Online: https://www.selfedge.com/iron-heart

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                                    last edited by 1 Reply Last reply Reply Quote 0
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