Self Edge SF, NY, LA, PDX, MX, & ATX
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HOLLYWOOD TRADING COMPANY BELTS & KEY FOBS
We’ve been carrying studded belts from Zip Stevenson’s Hollywood Trading Company for 15 years and they’ve truly become a staple in our wardrobes. We’ve just received a fresh production run of the original two studded designs, the three new designs we released last year, the two “skinny” belts which were recently released, and two key fobs. We can’t keep these things in stock and they take quite a while to produce as each belt is hand made by his in-house crew in Los Angeles.
These are available now at all six of our stores.
Shop HTC Online: https://www.selfedge.com/hollywood-trading-co
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NEW WAREHOUSE 1001XX UNSANFORIZED JEANS & SLUB COTTON T-SHIRTS
New Warehouse jeans, they’re finally here. The 1001XX (1000XX) 1953 model is a special reproduction of the shade of indigo yarn produced in 1953 for jeans and jackets, the same year the iconic Type II denim jacket was originally released. As expected these Warehouse jeans have all the attention to detail you'd expect from the way the copper rivets will age to the thick chainstitched waistband to way the fold of the tops of the back pockets peek out. These are available in loomstate denim and are to be soaked before wearing to shrink them down to size.
Warehouse makes some unbelievably nice t-shirts and they’re now available in a few new colors. All are made of a long staple cotton mixed with slub yarns on vintage circular knitting machines for that authentic vintage hand-feel. Everything is sewn on vintage sewing machines and finished with the highest level of detail. Yes, they’re that good.
Shop Warehouse Online: https://www.selfedge.com/warehouse
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STUDIO D'ARTISAN MEGA DELIVERY
We've just received an obscene number of new Studio D'Artisan items. Truly next level stuff from a brand that continues to push the boundaries of textile manufacturing and natural yarn dying.
We have new Kakishibu-dyed sashiko jackets, a bonkers BORO French work jacket, sashiko and kasuri short sleeves, "upcycled yarn" t-shirts and jeans, Amami-Dorozome (mud-dyed) jacquard shirts and jackets in two colors, and some wild ass "twin indigo" denim jeans.
We've also received fresh production runs of their loopwheeled blank t-shirts and their 15oz indigo denim jeans in straight leg and straight tapered fits.
Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan
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SALE - THE SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND!
We’re having an End-Of-Summer sale this weekend!
It's not often we have a blanket sale like this... Everything is marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry.
Self Edge Online & In-store Sale: Starts 9am (PDT) Friday, August 8 / Ends 9am (PDT) Tuesday, August 12
Sale in-store and online will be 15% off (excludes Good Art and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9am (PDT) Friday August 8, the coupon code will be good until 9am (PDT) Tuesday, August 12.
Coupon Code for 15% off in our online store: Summer25
Sale terms cannot be retroactive for past purchases.
Shop Online: https://www.selfedge.com

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@kiya man I wish I would’ve known a little sooner. Just bought a 526L directly from IH, could’ve saved a good $70 lol.
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@worn2fade said in Self Edge SF, NY, LA, PDX, MX, & ATX:
@kiya man I wish I would’ve known a little sooner. Just bought a 526L directly from IH, could’ve saved a good $70 lol.
IH UK is not having a sale, Self Edge is..
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@kiya yes I’m aware, I mentioned I bought my jacket directly from them but I wish I knew about the SE sale earlier.
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SO MANY JEANS FROM SAMURAI + SUMMER SHIRTS AND BLANK TEES
A massive new delivery of jeans just landed from Samurai. We have every imaginable jean fit in three different styles of 17oz denim and an 18oz natural indigo denim.
We've also received the Tropical Weather shirt, made of a wild dobby loom woven herringbone twill fabric which Samurai developed in-house.
Lastly, we've received full restocks of their popular blank t-shirt 2-packs, available in white, black, and navy.
Shop Samurai Online: https://www.selfedge.com/samurai
https://www.selfedge.com/index.php?route=product/product&product_id=3903
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NEW BONCOURA FALL COLLECTION
Over the past couple of years Boncoura has turned into a favorite of ours at our stores. They take the simple basics we're all accustomed to and turn up the attention to detail of both the fabric and sewing, but so subtlety, that most wouldn't notice until a closer look is taken. This is true with even the simplest of garments such as hoodies or 5-pocket jeans. We're excited to be expanding what we stock from them; we enjoy working with a line which moves slowly and releases small and focused seasonal collections.
This season we see them doing their version of a "rodeo" jean, a refined version of a classic CPO shirt, a Self Edge exclusive hoodie, and some very nice pile cotton socks. We've done extensive write-ups for each of these on the product pages on our site, check them out if you're curious to find out what goes into making a Boncoura garment.
Shop Boncoura Online: https://www.selfedge.com/boncoura
https://www.selfedge.com/index.php?route=product/product&product_id=3899
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FLAT HEAD AUTUMN COLLECTION
A nice Flat Head delivery just landed at our stores.
We have new straight leg jeans in their iconic New Pioneer denim, a very cool puff-printed THC t-shirt, a highly puzzling chainstitch embroidered black denim hat, their heavyweight THC model tees in black and white.
Shop Flat Head Online: https://www.selfedge.com/the-flat-head
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IRON HEART MID-SUMMER COLLECTION
Iron Heart just hit us with a big delivery this week.
We have new 25oz denim jeans and waist bags, 17oz cotton duck jackets and jeans, relaxed fit chinos, burly left hand twill denim jackets, loopwheeled hoodies in various colors, and CPO shirts. Now at all stores!
Shop Iron Heart Online: https://www.selfedge.com/iron-heart
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NEW DEVOA FALL COLLECTION
Devoa has shot up to being one of the most anticipated collections we receive every season in just two years' time. The brand has been building a unique design language through textiles and shapes for two decades and we're here for it.
This season we have heavyweight loopwheeled tees in two colors, some very cool all season short sleeve buttoned shirts in two cotton/linen blend fabrics, cropped pants in one of the wildest fabrics we've ever handled, double-dyed cargo shorts, zippered cowhide high-top sneaker boots, and cashmere hand-knit beanies.
Shop Devoa Online: https://www.selfedge.com/devoa
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3SIXTEEN FALL COLLECTION
3sixteen's first delivery of the season has arrived.
We have new cotton twill short sleeve shirts, their flagship indigo selvedge denim in three jean fits, reworked Type 3s denim jackets in both indigo and double black, waxed canvas baseball caps in two colors, and their rinsed heavyweight t-shirts in three colors.
Shop 3sixteen Online: https://www.selfedge.com/3sixteen
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STEVENSON OVERALL CO. ENCINITAS JEANS
Stevenson Overall Co. Encinitas jeans are back! We have these in an unsanforized loomstate 13oz indigo Japanese selvedge denim and a black warp and black weft 12oz Japanese selvedge denim; these are then factory rinsed to get rid of most of the shrinking properties of the fabric then single-needle stitched throughout.
These come in a classic straight leg fit and are available now at all stores.
Shop Stevenson Online: https://www.selfedge.com/stevenson-overall-co
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SELF EDGE GRAPHIC SERIES T-SHIRT #21 - KOMBOLOI COFFEE TIME
#21 in our Graphic Series is a collaboration with Athens, Greece based artist Apostolis Dimitropoulos, aka KROOKSMUCKER. We asked him how the painting was coming along at one point and received only this response: “I’m listening Slipknot right now and I have a lot intensity and inspiration”.
Along with the t-shirt we’ve done a small run of holographic die-cut stickers, each t-shirt comes with one of these stickers while supplies last. You can now find these tees at all six of our stores, a special Foyer version at Foyer Espresso in Athens, Greece, and in our online shop.
Shop Self Edge Tees Online: https://www.selfedge.com/self-edge

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THE STRIKE GOLD LOOPWHEELED T-SHIRTS & HOODIES + LEATHER BELTS
The Strike Gold just hit us with a large shipment of their loopwheeled basics and belts.
We have their insanely nice heavy loopwheeeled tees in six colors and they're now produced up to size XXXL. This heavy 100% cotton fabric is made on vintage loopwheeling machines in Japan. Not many of these machines still exist in the world as they're difficult to maintain and run at a very slow pace. This jersey is produced and pulled down by gravity to create a zero tension knit, creating that trademark horizontal pattern you seen in a well worn in loopwheeled t-shirt
We also have their loopwheeled crewneck and zip hoodie sweaters in three colors, and now they come factory rinsed for much easier sizing.
Lastly we have Strike Gold's heavy leather belts in tan and black. These are the most sturdy belts we carry and age beautifully over time with wear.
Shop Strike Gold Online: https://www.selfedge.com/strike-gold

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RICK OWENS FALL/WINTER COLLECTION OF FOOTWEAR
Rick Owens just hit us with four new sneakers as part of their new Concordians collection.
We have Vintage Sneaks in a new brushed cotton upper, Jumbolace Ramones in a black nylon canvas, the return of the Vegan Ramones (with no toe-box) in brushed cotton, and a very wild silicone dipped 13oz overdyed denim low-top Ramones. All four models are now at all stores and online.
Shop Rick Owens Online: https://www.selfedge.com/rick-owens
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FINE CREEK HAMPTON HORSEHIDE TYPE III JACKET
Black Shinki horsehide Type III jackets from Fine Creek Leathers are finally here.
This is Fine Creek’s take on the classic Type III jacket made of a true black Shinki horsehide and comes in a classic fit with just a hair of length added to the body. Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. Now at all stores in limited numbers.
Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers
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MEGA-DELIVERY FROM SUGAR CANE, BUZZ RICKSON, WHITESVILLE
We've just received a large delivery from Sugar Cane, Buzz Rickson, and Whitesville.
We have t-shirt 2-packs from Whitesville in four colors at all stores back in stock.
From Sugar Cane we have fresh runs of the black version of their iconic 1947 jean, their 1966 jean in indigo denim, and vat-dyed chambray shirts.Buzz Rickson hit us with long sleeve thermal shirts in two colors, WWII denim jackets, and from their William Gibson collection we've received black denim jackets and chambray shirts.
Shop Whitesville: https://www.selfedge.com/whitesville
Shop Sugar Cane: https://www.selfedge.com/sugar-cane
Shop Buzz Rickson: https://www.selfedge.com/buzz-rickson
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PURE BLUE JAPAN JEANS & TEES
Pure Blue Japan jeans are here in a slubby 14oz black warp and black weft denim. These come in PBJ’s 019 straight tapered fit.
PBJ create beautiful indigo-dyed garments, and these new t-shirts are a great example of that. These have a nice light and lived in feel to them compared to some of the other tees from the lines we carry.
Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan
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