Iron Heart Products - What do you think we should make?
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@Alex Are any of the fabrics in the F/W '25 collection going to be made in jeans/trousers? Specifically the 16oz vintage denim and 12oz duck from V-51?
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@Alex thanks mate
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What is the chance of getting a 1955 cut in SBG (Possibly 14oz)?
"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."
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@Alex said in IH-1955S-142 - 14oz Selvedge Denim "1955" Vintage Tapered Cut Jeans - Indigo:
I think the clearest I can be on the 1955 is as follows:
The cut is going to become more core; that is to say, we will make it in more denims over the next few years. That said, just because we decide its core on Monday, does not mean that by Friday we can agree to run it in every denim we also call core - this will take time. Further, we have a limited production capacity for jeans, that is currently at over 100%, so for every new 1955 iteration we want to add to the line, we either have to drop something else from the line, or accept that everything will be further delayed.
When it comes to possibly dropping something else to make way for the 1955S-xxx, then what should we drop? The problem is that all our cuts are pretty popular. If we look at total sales of jeans from 2019-2024, the most popular cut in that period accounted for 21.8% of jeans sales. The least popular cut (not inc boot cuts) accounted for 19% of total jeans sales, so it's not like we can safely say "trend is moving to wider pants, lets kill the slim jeans" which is oft suggested helpfully by people on social media.
As to a final point on this specific denim, I think its a toss up to be honest on how soon we do it, if we do it. One side of the coin is that the 'vintage tapered' cut probably lends itself to other core fabrics in the line up more than it does to an indigo black denim. The other side of the coin is that the factory that makes 14oz jeans is less busy than the one that makes heavyweight jeans, so it may be slightly easier to do.
@Alex said in IH-1955S-142 - 14oz Selvedge Denim "1955" Vintage Tapered Cut Jeans - Indigo:
And to add, the % breakdowns above are just our direct sales, it does not take into account global volume to retailers around the world. For eg, in Thailand and Indonesia, two of out top 10 most sold to wholesale countries, sell massively more 555 than any other cut, so we still have to run the jeans to support them even if we see a decline in popularity in the West
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@Alex thx, so no official plans yet
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@Aussie-Ben said in Iron Heart Products - What do you think we should make?:
Some heavy duty sweat pants would be handy. It’s so difficult to find anything decent, with decent pockets.
we made these recently
https://forum.ironheart.co.uk//post/757174 -
@Alex
Dammit, I only just discovered this brand a few weeks ago. It’s everything I like. Heavy duty, high quality, motorbikes, blacks, whites, blues and killer flannels.
Hopefully I’ll be lucky enough to get some if they ever re-appear. I can’t see myself going anywhere in hurry now that I’ve found IH. -
@Alex, thank you for that insight. I do a lot of metrics where I work and I find data fascinating. I never gave a lot of deep thought to different styles/demands other countries have from each other.
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@NickD
Will do mate, cheers
